‘Never let a human do a machines job’ was the theme of this Performance Marketing World podcast which featured Brightbid: hand over all the tasks machines can do better and let the humans raise their marketing game. Humans should be focusing on setting the strategy for the business and marketing, the transformational creative leaps, building…

The UK is showing renewed interest in our shared Scandinavian history (mostly driven by Netflix with The Last Kingdom and The Vikings!) In the world of technology, the Nordic tech hubs are also expanding out to the globe using the UK as a stepping stone to the rest of the English-speaking world. Here’s some tips…

Always great for BrightBid to appear on industry podcasts. We’ve been a fan of Simon Kingsnorth, the author of The Digital Marketing Handbook and The Digital Marketing Strategy and his podcast since it launched and were excited to talk about AI in marketing and the uses and misuses. Listen to the full episode here

McKinsey & Company just released a great report on generative AI and its impact on marketing and sales teams. BrightBid see it from both sides: both as a seller of AI solutions for performance marketing and a buyer of other great AI tools and services where they add value in our tech stack. “Winning companies—those…

Great article in Performance Marketing World on Microsoft’s launch of ads on ChatGPT-powered Bing search We’re excited that this heralds a world of new paid search formats and greater choices for advertisers to meet their marketing objectives as they turn to more short-term measurable marketing channels due to the uncertain economic situation which is driving…

BrightBid were lucky enough to present at the brilliant Econsultancy Live on the 27th April 2023 on the topic of “Helping Davids Beat Goliaths: How AI in marketing is helping challenger brands beat the established competition”. It was a really cracking event – a must attend for lots of marketing teams and we’re really looking…

AA/WARC released figures that showed UK search spend was up 12.7% YoY in 2022. “Take advantage of the generative AI revolution in search” Gustav Westman, CEO, BrightBid: “Even during economic downturns, brands recognise that search advertising offers measurable results and efficient use of marketing budgets. “To stay ahead of the curve, marketing teams need to…

UK AdSpend back to black: forecast from IPA Bellwether for Q1 2023 shows that total UK marketing budget growth is its strongest since Q2 2022. Despite a challenging economic environment, upward revisions of a 8.2% rise mark a big improvement on the 2.2% of Q4 22. TV spend is in growth alongside online and video…

Gustav Westman CEO and Founder of BrightBid to be quoted in Performance Marketing World about his views on the UK Admarket. We’re optimistic that businesses will navigate this period of uncertainty by spending more on performance marketing channels including search, and make use of the new search capabilities that the Google/ Bing search wars with bring to help…