Learn how to manage branded traffic in Performance Max campaigns, exclude brand terms effectively, and optimize your results using the latest tools and strategies from BrightBid.

The era of generic, untargeted ads has run its course, making way for Artificial Intelligence. With AI, you have the capability to craft personalized, precisely targeted ads. In this blog post, we’ll talk about the…

Benchmarks are industry averages for CTR, CPC, CVR, and CPL—signals to compare against, not targets to chase.

PMax is designed to simplify your advertising life and maximize results. But with all that automation and cross-channel magic, where do you even begin? This guide is your PMax roadmap.

Discover the essential Google Shopping Ads best practices for optimizing your shopping campaigns.

Let’s break down how to get Google Analytics and Meta Ads to work together smoothly, so you can stay in control.

The strategic use of seasonal keywords is a key factor in determining the success of your Google Ads. With the online marketplace constantly changing throughout the year, it’s important to grasp the significance of these…

Learn how to improve your Google Ads performance by tailoring your campaigns to each stage of the buyer journey: awareness, consideration, and decision.

You’ve launched the campaign. The creatives are live. Budgets are set. Now what? If you’re crossing your fingers and hoping for conversions, you’re not running a campaign—you’re gambling. A/B testing transforms that gamble into strategy.…

You’ve probably heard all the buzzwords—CTR, CPC, CVR. Let’s cut through the fluff.

Visualizers built for AI-first performance marketing let you map user behavior, intent shifts, and path divergence in real-time. But that’s just the surface. Let’s dive deeper.

Choosing the right ad platform in 2025 is no longer just about budget and audience size. We break down the most important differences.