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Why You Must Migrate to the Google Merchant API Before August 2026
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Læs mere: Why You Must Migrate to the Google Merchant API Before August 2026Google has announced the permanent shutdown of the Content API for Shopping, scheduled for August 18, 2026. Its replacement is the Google Merchant API, a highly modular, programmatic tool designed to automate complex account setups at a scale the old system could not handle. Here is exactly why moving to the new Merchant API isn’t…
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Google Ads vs Bing Ads: Hva er forskjellen?
Les mer: Google Ads vs Bing Ads: Hva er forskjellen?Enhver e-handelsvirksomhet kan vellykket kombinere de to ledende annonseringsplattformene (Microsoft Advertising og Google Ads) i markedsførings- og salgsaktivitetene sine. Les mer for å se hvordan dette kan gjøres.
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De 5 beste måtene å finne Google Shopping-nøkkelord
Les mer: De 5 beste måtene å finne Google Shopping-nøkkelordLa oss se nærmere på hvordan søkeordsøk og optimalisering kan bidra til å styrke Google Shopping-kampanjene dine og gjøre potensielle kunder til faktiske kjøpere.
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A Good ROAS for Google Ads: Why Context Matters More Than the «4:1» Rule
Les mer: A Good ROAS for Google Ads: Why Context Matters More Than the «4:1» RuleWithin the Google Ads ecosystem, improving ROAS can dramatically boost a brand’s performance. But it’s important to note that it differs significantly when we look at Google Shopping Ads specifically.
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B2B Meta Ads in 2026: Why Interest Targeting Failed (And What Replaced It)
Les mer: B2B Meta Ads in 2026: Why Interest Targeting Failed (And What Replaced It)See how replacing Interest Targeting with a ‘Search-to-Social’ strategy drove +526% conversion value. Read the complete 2026 B2B Meta Ads Playbook.
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PPC Optimization Strategies in 2025: Thriving in an AI-First, Privacy-First World
Les mer: PPC Optimization Strategies in 2025: Thriving in an AI-First, Privacy-First WorldBoost your PPC campaigns in 2025 with our expert optimization strategies. Learn how to leverage AI, first-party data, and advanced bidding to increase your ROI and dominate the competition.
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Pros and Cons of Using Multiple Google Shopping CSS (2025)
Les mer: Pros and Cons of Using Multiple Google Shopping CSS (2025)All retailers must use CSS to advertise products on Google Shopping: either Google’s CSS or an alternative stand-alone CSS like BrightBid. In this article, we’ll guide you through how to choose a CSS that suits your needs.
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How to Deal with Branded Traffic in Performance Max
Les mer: How to Deal with Branded Traffic in Performance MaxLearn how to manage branded traffic in Performance Max campaigns, exclude brand terms effectively, and optimize your results using the latest tools and strategies from BrightBid.
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Winning With AI-Driven Ad Personalization in 2025
Les mer: Winning With AI-Driven Ad Personalization in 2025The era of generic, untargeted ads has run its course, making way for Artificial Intelligence. With AI, you have the capability to craft personalized, precisely targeted ads. In this blog post, we’ll talk about the best ways to personalize and optimize your advertising endeavors using AI.
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Performance Max: A Comprehensive Guide with Examples
Les mer: Performance Max: A Comprehensive Guide with ExamplesPMax is designed to simplify your advertising life and maximize results. But with all that automation and cross-channel magic, where do you even begin? This guide is your PMax roadmap.
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Google Shopping Ads Best Practices Guide (2025)
Les mer: Google Shopping Ads Best Practices Guide (2025)Discover the essential Google Shopping Ads best practices for optimizing your shopping campaigns.
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Google Ads Seasonal Keyword Guide: Timing, Targeting, and ROI
Les mer: Google Ads Seasonal Keyword Guide: Timing, Targeting, and ROIThe strategic use of seasonal keywords is a key factor in determining the success of your Google Ads. With the online marketplace constantly changing throughout the year, it’s important to grasp the significance of these keywords and utilize them effectively to maximize the impact of your advertising campaigns.
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What Are Google Shopping Feed Types (And How to Use Each One to Maximize ROI)
Les mer: What Are Google Shopping Feed Types (And How to Use Each One to Maximize ROI)By experimenting with different Google Shopping feed types and optimizing them, you can significantly improve your shop’s performance. In this article, we will guide you through the seven different types of Google Shopping product feeds and show you how to use them.
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