All retailers must use CSS to advertise products on Google Shopping: either Google’s CSS or an alternative stand-alone CSS like BrightBid. In this article, we’ll guide you through how to choose a CSS that suits your needs.

Learn how to manage branded traffic in Performance Max campaigns, exclude brand terms effectively, and optimize your results using the latest tools and strategies from BrightBid.

The era of generic, untargeted ads has run its course, making way for Artificial Intelligence. With AI, you have the capability to craft personalized, precisely targeted ads. In this blog post, we’ll talk about the best ways to personalize and optimize your advertising endeavors using AI.

PMax is designed to simplify your advertising life and maximize results. But with all that automation and cross-channel magic, where do you even begin? This guide is your PMax roadmap.

Discover the essential Google Shopping Ads best practices for optimizing your shopping campaigns.

The strategic use of seasonal keywords is a key factor in determining the success of your Google Ads. With the online marketplace constantly changing throughout the year, it’s important to grasp the significance of these keywords and utilize them effectively to maximize the impact of your advertising campaigns.

By experimenting with different Google Shopping feed types and optimizing them, you can significantly improve your shop’s performance. In this article, we will guide you through the seven different types of Google Shopping product feeds and show you how to use them.

With AI, e-commerce businesses can be even more precise and efficient in their customer segmentation. In this blog post, we’ll dive into the amazing benefits of AI-driven customer segmentation and see how it can help you reach the perfect audience every time.

Managing PPC campaigns can be tough and time-consuming. Learn the 10 ways you can improve your PPC campaigns with AI and automation.

Enhver e-handelsvirksomhet kan vellykket kombinere de to ledende annonseringsplattformene (Microsoft Advertising og Google Ads) i markedsførings- og salgsaktivitetene sine. Les mer for å se hvordan dette kan gjøres.

To streamline B2B lead generation, leverage Google Ads, Bing Ads, and LinkedIn Ads. Let’s talk about how these platforms can assist you in lead generation process.

Any ad channel or online platform for showcasing goods comes with its own rulebook. Google Shopping is no exception. To get your products seen—and clicked—you need a clean, optimized feed that follows Google’s requirements to the letter. Even a minor data mismatch can result in your campaigns stalling, ad disapprovals, or, in extreme cases, account…