Google has announced the permanent shutdown of the Content API for Shopping, scheduled for August 18, 2026. Its replacement is the Google Merchant API, a highly modular, programmatic tool designed to automate complex account setups at a scale the old system could not handle. Here is exactly why moving to the new Merchant API isn’t…

Enhver e-handelsvirksomhet kan vellykket kombinere de to ledende annonseringsplattformene (Microsoft Advertising og Google Ads) i markedsførings- og salgsaktivitetene sine. Les mer for å se hvordan dette kan gjøres.

La oss se nærmere på hvordan søkeordsøk og optimalisering kan bidra til å styrke Google Shopping-kampanjene dine og gjøre potensielle kunder til faktiske kjøpere.

Within the Google Ads ecosystem, improving ROAS can dramatically boost a brand’s performance. But it’s important to note that it differs significantly when we look at Google Shopping Ads specifically.

By experimenting with different Google Shopping feed types and optimizing them, you can significantly improve your shop’s performance. In this article, we will guide you through the seven different types of Google Shopping product feeds and show you how to use them.

With AI, e-commerce businesses can be even more precise and efficient in their customer segmentation. In this blog post, we’ll dive into the amazing benefits of AI-driven customer segmentation and see how it can help you reach the perfect audience every time.

To streamline B2B lead generation, leverage Google Ads, Bing Ads, and LinkedIn Ads. Let’s talk about how these platforms can assist you in lead generation process.

Any ad channel or online platform for showcasing goods comes with its own rulebook. Google Shopping is no exception. To get your products seen—and clicked—you need a clean, optimized feed that follows Google’s requirements to the letter. Even a minor data mismatch can result in your campaigns stalling, ad disapprovals, or, in extreme cases, account…

Explore the seamless integration of Google Shopping and brick-and-mortar retail. Discover how to drive foot traffic to your physical store while leveraging the power of online shopping ads.

För alla onlinebutiker bör spårning av konkurrenternas produktpriser i Google Shopping vara en av de viktigaste strategiska prioriteringarna. Många företag blir förbryllade när det gäller att hitta effektiva sätt att jämföra priser i Google Shopping med sina konkurrenter. I det här blogginlägget kommer vi att gå igenom de främsta taktikerna och lösningarna för att spåra…