UK adspend is forecast to grow by 9.2% this year to £34.9bn, according to the latest analysis from the Advertising Association (AA) and WARC. But the adspend forecast for 2023 is a comparatively low 3.9%, a downgrade from the 4.4% posted three months ago, amid warnings that rising inflation will actually spell a real term…

Digital marketing has grown tremendously in recent years, it is an area that is constantly changing. New updates, new laws and new algorithms are emerging – there is a lot to keep track of. Today’s advertising platforms like Google deliver lots of data to us to work with, we can analyze clickthrough rates, bid levels,…