Increased Conversions

TUC Vocational College is one of Sweden’s leading providers of vocational higher education programmes. TUC started as a government initiative but has been privately operated for many years and needs to attract a high number of new students to their programmes and courses to keep growing their business.

+819%

Conversions

-70%

Cost per Click

+218%

Clicks

About the project


What was the challenge?

TUC Vocational College needs to attract more new students to their higher education programmes to grow revenues and PPC drives lots of prospective students looking for courses to their website and then to sign up. The main challenge for paid search is that there are only two high traffic periods per year with intense competition from other educational establishments. It was therefore critical for TUC to maximize the number of students signed up at these times. It had taken a lot of internal marketing resources to manage Paid Search and TUC wanted to free up their team’s time to manage workloads more effectively.

Review


“We are very satisfied with the collaboration. The results have consistently improved during our time working together. Additionally, we have a contact person who always provides valuable insights that we can use in our daily work.”

Johanna Holmgren, Marketing Communications Specialist

The result


BrightBid’s AI engine increased the traffic to TUC’s application page by 89%

Since TUC offers many different courses to lots of different target groups it required a lot of manual work to manage the PPC campaigns. However, with the help of BrightBid’s AI, TUC no longer needs to spend time and resources on manual Ad Account adjustments. TUC’s previous partner made 774 changes the year before, while BrightBid made 31,000 changes in the first year of the partnership.

BrightBid helped make adjustments to the target audiences for each course to increase the number of applications. This resulted in an 89% increase in traffic to the application page, a decrease of 89% in cost per conversion, and a 154% increase in click-through rate.

News

Episode #121 of the SaaSiest Podcast is out now!

In this episode, the podcast featured Gustav Westman, our CEO at BrightBid. They talked with Gustav about how he started his SaaS by first selling 3rd party SaaS solutions, to collect marketing intelligence and validate the need before building the platform. Some of the questions covered were: Tune in to learn how you can leverage…

Read Article

‘Human involvement is fundamental’: Marketing and generative AI in 2024

BrightBid quoted in eConsultancy’s new report: Marketing and generative AI in 2024 Kate Cox, Chief Marketing Officer at BrightBid, emphasises the importance of getting your data in order. “It is incredibly important to set up marketing processes for the AI future. …to use it effectively, data needs to be structured in an AI-friendly way and…

Read Article

The Truth About AI Tools: Insights from a marketers point of view

New report on AI’s role in shaping modern marketing and how to drive ROI. Get your free copy today and discover how AI is changing the world of marketing:

Read Article

79% of top marketing executives report boost in ROI using AI tools

Our survey of 200 UK marketing leaders reveals that 84% are using AI tools, with 79% experiencing improved ROI. Generative AI, especially ChatGPT, is popular. The white paper highlights the evolving AI landscape and barriers to adoption. Our CEO, Gustav Westman, emphasizes AI’s revenue-driving potential but notes challenges like training and budgets. CMO Kate Cox…

Read Article

ChannelX UK Amazon Sellers Report 2023

We co-sponsored ChannelX’s new report on “How to become a Top Amazon Seller” to help launch our new BrightBridge connector between Google Shopping Ads and Amazon listings. The report highlights: Download your copy here

Read Article

Marketers hail ROI benefits of AI as ChatGPT dominates

In a recent statement, our Chief Marketing Officer, Kate Cox, highlighted the positive impact of AI on marketing campaigns: “When used correctly, we’ve seen that AI simply amplifies and enhances the campaign instead of overtaking it. “Some 40% of marketing executives admit that these tools enhance their results, and while it can sometimes feel like…

Read Article