Better results for the same spend

Before we took over Taco Bar’s Google advertising, they have previously used another agency to advertise on Google. They were not completely satisfied with the result and chose to try collaborating with BrightBid.

+59%

Conversion

+47%

Clicks

-33%

Cost per Click

About the project


A company on an exciting journey

Taco Bar is Sweden’s first and oldest Tex-Mex chain. They were successfully using Google search to drive restaurant bookings via an agency but in 2020, the pandemic drove them to urgently review their marketing costs and pivot towards home delivery. They choose BrightBid to cost effectively manage their search with the AI engine continually driving improvements for the same spend. BrightBid increased conversions by 59%. Increased clicks 47% and reduced CPC by 33%.

The 2020 pandemic caused TacoBar to review all their costs as the capacity of their restaurants was restricted which meant lower revenues and the company needed to pivot to home delivery to make up the shortfall.

What made you choose BrightBid?

“Prior to BrightBid we were successfully using Google search to drive restaurant bookings via a digital agency but in 2020, the pandemic drove us to urgently review our marketing costs and pivot towards home delivery. Since we started working with BrightBid, we’ve seen our conversions improve dramatically for the same PPC spend : rapidly improving the revenue generated from paid search

Review


‘’The cost per conversion has been drastically reduced during the year we have been working together while still seeing the same number of conversions.’’

Christoffer Ljungstrand, Digital & Marketing Manager Taco Bar

The result


Better results for the same spend – The result of a great collaboration

Our AI engine was a cost effective approach that drove improved results

BrightBid and TacoBar have worked together for over a year and in that time the cost per conversion for paid search has been drastically reduced. This has dramatically increased the Return on Ad Spend from PPC for TacoBar. Keeping the same spend on PPC, BrightBid increased conversions by 59%. Increased clicks by 47% and reduced CPC by 33%.

News

“Conquering Linguistic Frontiers: How AI Can Enable Global Marketing”

In the near future, AI-powered tools like universal translation earbuds and augmented reality glasses will eliminate language barriers, revolutionizing global marketing. Companies are already using these technologies to ensure consistent brand messaging and reduce errors across diverse markets. AI will enhance marketing strategies, personalize user experiences, and offer significant cost savings, ultimately connecting people and brands worldwide while celebrating cultural diversity.

Read Article
GoTech

GoTech Awards 2024

Excited to be a finalist in the GoTech Awards 2024 in the ‘AI/ Machine Learning’ category. The awards aim to celebrate the UK’s tech pioneers and innovators and are in collaboration with Business Leader.  The awards recognise the best the UK has to offer in categories including mobile technology, AI and machine learning, sustainability, and…

Read Article

How BrightBid helped Mobility Motors gain rapid Results

BrightBid significantly helped Mobility Motors, a car dealership group in Sweden, to manage their Google Ads. BrightBid’s ability to conduct advanced optimisations and A/B testing autonomously proved invaluable, resulting in a 40% increase in cost-effectiveness over six months. Anthon, Performance Marketer at Mobility Motors, praised BrightBid’s effectiveness in delivering rapid results and substantial time savings.

Read Article

Google Tracking Changes 2024 & Implications for PPC

In our most recent webinar, our Chief Product Officer, Pontus Wiehager focused on the upcoming changes to Google web tracking in 2024, particularly with the launch of Cookie Consent Mode V2 in March and GA4. In this session we covered how these changes will impact your paid search performance and provided actionable steps to ensure…

Read Article

Episode #121 of the SaaSiest Podcast is out now!

In this episode, the podcast featured Gustav Westman, our CEO at BrightBid. They talked with Gustav about how he started his SaaS by first selling 3rd party SaaS solutions, to collect marketing intelligence and validate the need before building the platform. Some of the questions covered were: Tune in to learn how you can leverage…

Read Article

‘Human involvement is fundamental’: Marketing and generative AI in 2024

BrightBid quoted in eConsultancy’s new report: Marketing and generative AI in 2024 Kate Cox, Chief Marketing Officer at BrightBid, emphasises the importance of getting your data in order. “It is incredibly important to set up marketing processes for the AI future. …to use it effectively, data needs to be structured in an AI-friendly way and…

Read Article