Increased Revenue

OPR Finance wanted to expand rapidly across the Nordics but were finding it difficult to scale using digital marketing channels such as Paid Search.

About the project


OPR Finance is a leading Scandinavian Fintech that specialises in providing fast and easy loans to consumers and businesses. BrightBid helped increase their website leads by 280%, improved conversion revenue by 107% and reduce costs per conversion by 62%.

OPR Finance wanted to expand rapidly across the Nordics but were finding it difficult to scale using digital marketing channels such as Paid Search.

What made you choose BrightBid?

”Now we get really relevant high quality visitors to our website. We’ve seen a huge increase in conversions since starting out with BrightBid.”

Review


”Now we get really relevant high quality visitors to our website. We’ve seen a huge increase in conversions since starting out with BrightBid.”

Emanuel Barmasi, Marketing Manager OPR Finance

The result


BrightBid helped OPR Finance drive high value customers to their website

BrightBid helped OPR Finance link their in house CRM system to their Google Ads Account. This was critical for them to optimise towards website searchers more likely to convert to leads and become high value customers. OPR Finance had many competitors bidding on their brand search terms and wanted to broaden their reach by using generic search terms but were being limited by results and budgets. BrightBid worked to ensure that OPR Finance were protected on their brand search and were then able to expand to generic terms.

News

Kate Cox

BBC World Business News featured a celebration of Google’s 25th anniversary

BBC World Business News featured a celebration of Google’s 25th anniversary, highlighting its journey from a Stanford student project to the global tech giant we know today. Here’s our CMO Kate Cox talking about the incredible impact Google has had on information access, its role as a verb in everyday language, and the democratization of…

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“Google turns 25: but can it still dominate the next decade?”

Google was 25 years old on 4/9/23. It turned marketing upside down when it launched in ways we couldn’t have predicted and were definitely too slow to realise at its launch. Many big businesses, worth millions or billions, owe their success to Google as its given them a forecastable and scalable way to grow as…

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“Google changed the world but search is on for the next big hit”

25 years since Google launched and overturned marketing as we knew it. Now around 30p in every £ spent on marketing goes to Google. Great piece from Tom Whipple The Times this weekend explaining the rise and rise of Google and BrightBid are quoted. ‘Kate Cox is chief marketing officer at a company, BrightBid, that…

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”From gloom to glory: What’s fuelling UK firms’ surging trading confidence?”

Our Founder Gustav Westman was quoted in Business Leader’s article on how UK businesses are continuing to weather the economic storms with increased investment in tech and resurgence confidence for the UK to deliver on the emerging promise of AI capabilities. “Business confidence is better than expected following intermittent stretches of uncertainty, and owing to…

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”AA/WARC Report reaction: Lights, camera, action”

New figures from the Advertising Association/WARC Expenditure report reveal that, despite the tough conditions, marketers are refusing to be buffeted by the economic headwinds, with plans to plough more spend – especially digital – behind this summer’s big sporting events and blockbuster movies. Gustav Westman comments on the continued growth in digital marketing in Decision…

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“Tech will allow marketers more time to do what they do best”: 9 experts on how AI can solve brands’ H2 marketing puzzle

“Q2 2023 AdSpend was a picture of cautious confidence with investment remaining robust. The latest IPA Bellwether report honed in on brands’ intention to use AI to drive efficiency – with the use of AI-powered technology identified as a core opportunity. Here’s our founder Gustav Westman ‘s hot take on the quarter in Performance Marketing…

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