Increased Revenue

OPR Finance wanted to expand rapidly across the Nordics but were finding it difficult to scale using digital marketing channels such as Paid Search.

+107%

Conversion value

+280%

Increased Leads

-62%

Cost per conversion

About the project


OPR Finance is a leading Scandinavian Fintech that specialises in providing fast and easy loans to consumers and businesses. BrightBid helped increase their website leads by 280%, improved conversion revenue by 107% and reduce costs per conversion by 62%.

OPR Finance wanted to expand rapidly across the Nordics but were finding it difficult to scale using digital marketing channels such as Paid Search.

What made you choose BrightBid?

”Now we get really relevant high quality visitors to our website. We’ve seen a huge increase in conversions since starting out with BrightBid.”

Review


”Now we get really relevant high quality visitors to our website. We’ve seen a huge increase in conversions since starting out with BrightBid.”

Emanuel Barmasi, Marketing Manager OPR Finance

The result


BrightBid helped OPR Finance drive high value customers to their website

BrightBid helped OPR Finance link their in house CRM system to their Google Ads Account. This was critical for them to optimise towards website searchers more likely to convert to leads and become high value customers. OPR Finance had many competitors bidding on their brand search terms and wanted to broaden their reach by using generic search terms but were being limited by results and budgets. BrightBid worked to ensure that OPR Finance were protected on their brand search and were then able to expand to generic terms.

News

“Conquering Linguistic Frontiers: How AI Can Enable Global Marketing”

In the near future, AI-powered tools like universal translation earbuds and augmented reality glasses will eliminate language barriers, revolutionizing global marketing. Companies are already using these technologies to ensure consistent brand messaging and reduce errors across diverse markets. AI will enhance marketing strategies, personalize user experiences, and offer significant cost savings, ultimately connecting people and brands worldwide while celebrating cultural diversity.

Read Article
GoTech

GoTech Awards 2024

Excited to be a finalist in the GoTech Awards 2024 in the ‘AI/ Machine Learning’ category. The awards aim to celebrate the UK’s tech pioneers and innovators and are in collaboration with Business Leader.  The awards recognise the best the UK has to offer in categories including mobile technology, AI and machine learning, sustainability, and…

Read Article

How BrightBid helped Mobility Motors gain rapid Results

BrightBid significantly helped Mobility Motors, a car dealership group in Sweden, to manage their Google Ads. BrightBid’s ability to conduct advanced optimisations and A/B testing autonomously proved invaluable, resulting in a 40% increase in cost-effectiveness over six months. Anthon, Performance Marketer at Mobility Motors, praised BrightBid’s effectiveness in delivering rapid results and substantial time savings.

Read Article

Google Tracking Changes 2024 & Implications for PPC

In our most recent webinar, our Chief Product Officer, Pontus Wiehager focused on the upcoming changes to Google web tracking in 2024, particularly with the launch of Cookie Consent Mode V2 in March and GA4. In this session we covered how these changes will impact your paid search performance and provided actionable steps to ensure…

Read Article

Episode #121 of the SaaSiest Podcast is out now!

In this episode, the podcast featured Gustav Westman, our CEO at BrightBid. They talked with Gustav about how he started his SaaS by first selling 3rd party SaaS solutions, to collect marketing intelligence and validate the need before building the platform. Some of the questions covered were: Tune in to learn how you can leverage…

Read Article

‘Human involvement is fundamental’: Marketing and generative AI in 2024

BrightBid quoted in eConsultancy’s new report: Marketing and generative AI in 2024 Kate Cox, Chief Marketing Officer at BrightBid, emphasises the importance of getting your data in order. “It is incredibly important to set up marketing processes for the AI future. …to use it effectively, data needs to be structured in an AI-friendly way and…

Read Article