Ad Optimization with AI through Effective Account Restructuring
Omecon faced a significant challenge when it came to advertising within the engineering landscape. In a niche industry, possessing specialized expertise is paramount. They realized that their in-house knowledge was not extensive enough, and they questioned the value of their investments, especially as they observed a lack of conversions.
About the Client
Omecon specializes in aiding both small and large companies in the development of innovative products. They serve as a reliable engineering partner, offering expertise in product development and technical project management. Omecon is dedicated to helping clients efficiently transform their ideas and visions into tangible, innovative products, covering aspects from design and construction to prototyping and production.
Case Background
The Challenges of Advertising Engineering Product Development Services
Omecon faced a significant challenge when it came to advertising within the engineering landscape. In a niche industry, possessing specialized expertise is paramount. They realized that their in-house knowledge was not extensive enough, and they questioned the value of their investments, especially as they observed a lack of conversions.
What We Did: Strategy and Implementation
Crafting an Advertising Strategy for an Industrial Product Development Company
BrightBid focused its efforts on the client’s advertising account restructuring. The existing setup lacked depth and precision. To address this, we reorganized Omecon’s various services within a new, custom-tailored campaign structure. Our primary objectives were to enhance the click-through rate (CTR) of their ads through relevant ad copy, increase high-volume traffic, and ultimately generate more conversions from their search advertising efforts. This strategic adjustment led to a reduction in their cost per conversion.
Review
“With BrightBid, we have received more relevant visitors which resulted in an increased number of deals. With AI’s help, we pay less for more and our ads are more relevant to our potential customers. Continuous reconciliations mean that we as customers feel that the advertising feels optimized and relevant.”
Magnus Mistander, Business and Marketing Manager Omecon
The result
How BrightBid Revamped the Advertising Performance of an Engineering Company
Following the initial quarter of our collaboration, we achieved an impressive 85% reduction in their cost per conversion, a significant improvement considering their prior expenditure without conversions. Moreover, we witnessed a remarkable 768% increase in conversions, an outcome that exceeded expectations.
