Ad Optimization with AI through Effective Account Restructuring

Omecon faced a significant challenge when it came to advertising within the engineering landscape. In a niche industry, possessing specialized expertise is paramount. They realized that their in-house knowledge was not extensive enough, and they questioned the value of their investments, especially as they observed a lack of conversions.

About the Client


Omecon specializes in aiding both small and large companies in the development of innovative products. They serve as a reliable engineering partner, offering expertise in product development and technical project management. Omecon is dedicated to helping clients efficiently transform their ideas and visions into tangible, innovative products, covering aspects from design and construction to prototyping and production.

Case Background


The Challenges of Advertising Engineering Product Development Services

Omecon faced a significant challenge when it came to advertising within the engineering landscape. In a niche industry, possessing specialized expertise is paramount. They realized that their in-house knowledge was not extensive enough, and they questioned the value of their investments, especially as they observed a lack of conversions.

What We Did: Strategy and Implementation


Crafting an Advertising Strategy for an Industrial Product Development Company

BrightBid focused its efforts on the client’s advertising account restructuring. The existing setup lacked depth and precision. To address this, we reorganized Omecon’s various services within a new, custom-tailored campaign structure. Our primary objectives were to enhance the click-through rate (CTR) of their ads through relevant ad copy, increase high-volume traffic, and ultimately generate more conversions from their search advertising efforts. This strategic adjustment led to a reduction in their cost per conversion.

Review


“With BrightBid, we have received more relevant visitors which resulted in an increased number of deals. With AI’s help, we pay less for more and our ads are more relevant to our potential customers. Continuous reconciliations mean that we as customers feel that the advertising feels optimized and relevant.”

Magnus Mistander, Business and Marketing Manager Omecon

The result


How BrightBid Revamped the Advertising Performance of an Engineering Company

Following the initial quarter of our collaboration, we achieved an impressive 85% reduction in their cost per conversion, a significant improvement considering their prior expenditure without conversions. Moreover, we witnessed a remarkable 768% increase in conversions, an outcome that exceeded expectations.

News

Avmystifisere kunstig intelligens: Markedsføring med AI-verktøy

Ny rapport om hvordan AI former dagens og morgendagens markedsføring – og hvordan du kan øke ROI fra markedsføring. Få din gratis rapport i dag og oppdag hvordan AI endrer markedsføring:

Les artikkelen

Could generative AI be a ‘skill leveller’ in marketing?

ChatGPT makes “the average really visible”, says Kate Cox, CMO at BrightBid, “so you know what the baseline is.” Econsultancy Live last week on the topic of «Generative AI Hype: Revolution or Mirage?» “If you know that that is ‘average’, you can then spend your time making it better, and just invest that human skill…

Les artikkelen

PPC Trends 2024

This month we co-sponsored and supported Search Engine Journal on the launch of their new PPC Trends 2024. The 2024 edition looks at:

Les artikkelen

UK Search Awards 2023

Great to be a finalist in the UK Search Awards alongside our customer OnSecurity. Read how this UK-based SaaS cyber security provider faced the challenge of reducing CPL and scaling lead quality in Google Paid Search and how BrightBid slashed CPL by 80% in a month and OnSecurity tripled search spend after one month. Key…

Les artikkelen

The Drum Awards

Excited to be a Finalist in The Drum Awards for Digital Industries in the Best Use of AI and Machine Learning category talking about our primary goal of Democratize access to AI and Machine Learning for Paid Search customers on platforms like Google and Bing.

Les artikkelen

Global Search Awards 2023

We are incredibly excited to announce that we have been shortlisted not once, but twice, at the esteemed Global Search Awards 2023! This recognition is a testament to our commitment to excellence in the digital marketing industry and the outstanding results we have achieved alongside our esteemed client, Amity. Our entry, «How to compete with…

Les artikkelen