Category: AI
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The Future of Search
A guide to introducing human-led AI and automation to Google Search Ads In it you will find: A guide to Google Paid Search and an overview of recent changes in the channel The key trends that are driving Google CPC and CPA costs upwards Some levers to pull to reduce costs and increase revenue from…
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10 Ways AI and Automation Can Make Your PPC Campaign More Successful
AI and automation are powerful tools to help you achieve a competitive advantage in Google Search. Here are 10 amazing things you can do with AI technology in PPC. Did you know you can now use AI to optimize the structure of your Google account? setting your themes and keyword groups to reach…
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What is Artificial Intelligence?
Technology is advancing incredibly fast, it affects us both in our private lives and in our working lives. Artificial Intelligence (AI) is used today in many different areas, the fact is that the majority of the Swedish people use AI daily without thinking about it. AI in our everyday lives Working with AI is becoming…
