Frequently Asked 
Questions & Answers

Read our frequently asked questions that we receive about our AI-solution, how advertising is done and how we at BrightBid work.


How long does it take to get started?

We always expect to be up and running 14 days after we have agreed. All customers have different conditions, depending on what data you as a customer have since before and how many campaigns you want, we can also be up and running earlier than that.

Is it possible to increase / decrease my budget?

Yes, however, we always recommend that you work at least quarterly with a budget to build continuity.

What can I expect?

The first month is learning intensive, expect to see a large increase in impressions and then see an increase in clicks and conversions.

Do I need to log in and administer continuously to get effect?

No. You can sit back and review the monthly report.

Do you decide which conversion goals the AI should work towards?

No, we will decide which conversion goals the AI-engine will work towards together during our start-up meeting. Our analyst will always suggest goals based on their experience, but at the end of the day you will decide which goals are the most important for your business.

What do the follow-ups look like?

We hold follow-up meetings once a month. We will go through the previous month’s results together and analyze the results during the meeting.

What is required of me as a customer?

We do not need much from you as a customer, at your first meeting with one of our digital marketing stars they will collect all the information they need. We also ensure that we have access to your Google Ads and Analytics account.

Artificial intelligence

What is AI?

Artificial Intelligence (AI) is an intelligent machine that has the ability to work independently. The machine undergoes a learning period when it perceives its surroundings and analyzes it. From the large amounts of data the machine analyzes, it draws insights and learns how to work with this data.

What can I expect from the AI engine?

You can expect to see better results from your Google advertising; our customers often see a 35% increase in impressions, clicks and conversions.

What is the benefit of AI?

The benefits are many, the biggest advantage when using AI is that the engine works around the clock. This means that the AI engine makes adjustments all the time, which delivers accurate results.

What does the AI engine do?

The AI constantly makes adjustments to, among other things, bids, target groups, ad headings and ad texts. It works actively in your account and is based on historical data.

Contact us

Do you still have questions?

Do you want to know more about how we work or do you want to get in touch with us? Fill out our contact form or call us and let our journey together begin!