StopDigging—Driving Sustainable Growth with BrightBid
About the client —
StopDigging
CPC
-11%
Conversions
+243%
Founded in 2012, StopDigging is a global leader in sustainable construction solutions operating in 19 countries. The company specializes in ground screws, a weather-independent and eco-friendly alternative to traditional concrete foundations. Operating in 20 markets worldwide, StopDigging’s mission is to make construction greener and more efficient while providing superior flexibility for diverse projects.
CPC
-11%
Conversions
+243%
Founded in 2012, StopDigging is a global leader in sustainable construction solutions operating in 19 countries. The company specializes in ground screws, a weather-independent and eco-friendly alternative to traditional concrete foundations. Operating in 20 markets worldwide, StopDigging’s mission is to make construction greener and more efficient while providing superior flexibility for diverse projects.
Case challenge —
Scaling Google Ads Across Multiple Markets
StopDigging struggled to scale its Google Ads campaigns due to high administrative costs, inefficient budget allocation, difficulty expanding into new markets, and limited tracking capabilities after changes in 2022.
StopDigging struggled to scale its Google Ads campaigns due to high administrative costs, inefficient budget allocation, difficulty expanding into new markets, and limited tracking capabilities after changes in 2022.
Case solution —
Leveraging AI to Optimize Paid Search with BrightBid
In January 2023, StopDigging partnered with BrightBid to optimize their paid search strategy. BrightBid’s AI-driven platform enhanced keyword targeting, supported market expansion, improved budget allocation, and provided actionable insights for better audience control and campaign performance.
In January 2023, StopDigging partnered with BrightBid to optimize their paid search strategy. BrightBid’s AI-driven platform enhanced keyword targeting, supported market expansion, improved budget allocation, and provided actionable insights for better audience control and campaign performance.
How BrightBid Transformed Our Campaigns
Thanks to BrightBid, we’ve optimized our campaigns and expanded into new markets, even in challenging times. Their AI-driven platform helped us focus our budget on performance, delivering better conversions at a lower cost. The collaboration has been seamless, and the insights have prepared us for future success.
Thanks to BrightBid, we’ve optimized our campaigns and expanded into new markets, even in challenging times. Their AI-driven platform helped us focus our budget on performance, delivering better conversions at a lower cost. The collaboration has been seamless, and the insights have prepared us for future success.
Elisabeth Lodin
Head of Global Marketing Strategy & Brand Development
The result —
BrightBid Delivers Enhanced ROI and Campaign Efficiency
A comparison of results from May 1, 2024 – October 31, 2024, vs. the same period in 2022 highlights the transformative impact of BrightBid:
Overall Campaign Performance
- Conversions: +64%
- Cost/Conversion: -11%
Generic Keyword Campaigns (Brand Excluded)
- Clicks: +37%
- Conversions: +243%
- Cost/Conversion: -49%
These results demonstrate how focusing on generic search terms and refining audience targeting significantly enhanced campaign efficiency and ROI.
A comparison of results from May 1, 2024 – October 31, 2024, vs. the same period in 2022 highlights the transformative impact of BrightBid:
Overall Campaign Performance
- Conversions: +64%
- Cost/Conversion: -11%
Generic Keyword Campaigns (Brand Excluded)
- Clicks: +37%
- Conversions: +243%
- Cost/Conversion: -49%
These results demonstrate how focusing on generic search terms and refining audience targeting significantly enhanced campaign efficiency and ROI.