PLATFORM
CAMPAIGN OPTIMIZATION
INSIGHTS AND PROTECTION
Nor-El AS—Boosting Visibility and Conversions with AI-Powered Google Ads
Nor-El AS, the second-largest privately owned electrical company in Tromsø, Norway, has been delivering high-quality services since 2001. With a strong focus on customer satisfaction, Nor-El AS provides electrical installations, fiber, telecom, data, and networking solutions for both private clients and public institutions. Seeking to expand their digital presence and attract more qualified inquiries, Nor-El AS partnered with BrightBid to optimize their Google Ads campaigns, leading to remarkable improvements in visibility, conversions, and cost efficiency.
About the client —
Nor-El AS
Clicks
+71%
Conversions
+89%
Cost per Conversion
-493%
Established in 2001, Nor-El AS is the second-largest privately owned electrical company in Tromsø, Norway. With a commitment to delivering exceptional service, the company serves both private customers and public institutions through procurement contracts. Their team specializes in electrical installations, fiber, telecom, data, and networking solutions—ensuring modern, reliable systems for residential and commercial clients.
Clicks
+71%
Conversions
+89%
Cost per Conversion
-493%
Established in 2001, Nor-El AS is the second-largest privately owned electrical company in Tromsø, Norway. With a commitment to delivering exceptional service, the company serves both private customers and public institutions through procurement contracts. Their team specializes in electrical installations, fiber, telecom, data, and networking solutions—ensuring modern, reliable systems for residential and commercial clients.
Case challenge —
Expanding Reach Beyond Social Media
Before working with BrightBid, Nor-El AS had limited experience with online advertising beyond social media platforms like Facebook and Instagram. While these channels generated some engagement, they lacked the broad audience reach necessary to drive significant traffic and generate inquiries. Nor-El AS needed a more structured and scalable approach to digital advertising that could expand their visibility and attract the right customers.
Before working with BrightBid, Nor-El AS had limited experience with online advertising beyond social media platforms like Facebook and Instagram. While these channels generated some engagement, they lacked the broad audience reach necessary to drive significant traffic and generate inquiries. Nor-El AS needed a more structured and scalable approach to digital advertising that could expand their visibility and attract the right customers.
Case solution —
AI-Powered Google Ads Optimization
Nor-El AS partnered with BrightBid to launch their first AI-driven Google Ads campaigns. With no prior experience in AI-powered marketing, they saw this as an opportunity to enhance campaign structure, optimize budget efficiency, and improve lead quality.
BrightBid’s AI technology automated bidding and audience targeting, ensuring that Nor-El AS maximized the effectiveness of their campaigns. By implementing a refined account structure and leveraging AI-driven optimizations, the company was able to reach a broader, more relevant audience while maintaining cost efficiency.
Nor-El AS partnered with BrightBid to launch their first AI-driven Google Ads campaigns. With no prior experience in AI-powered marketing, they saw this as an opportunity to enhance campaign structure, optimize budget efficiency, and improve lead quality.
BrightBid’s AI technology automated bidding and audience targeting, ensuring that Nor-El AS maximized the effectiveness of their campaigns. By implementing a refined account structure and leveraging AI-driven optimizations, the company was able to reach a broader, more relevant audience while maintaining cost efficiency.
How BrightBid Transformed Our Digital Advertising
We wanted a partner with expertise in AI-driven advertising solutions, and BrightBid had the experience and proven results that matched our needs.
We wanted a partner with expertise in AI-driven advertising solutions, and BrightBid had the experience and proven results that matched our needs.
Marius Amundsen, Nor-El AS
CEO
The result —
Higher Conversions and Optimized Spending
Within just one month of campaign optimization (January 2025 vs. January 2024), Nor-El AS experienced outstanding results:
- 71% increase in clicks
- 89% increase in conversions (more qualified inquiries)
- Cost per conversion reduced by 493%
- Total ad spend increased by only 39%, delivering significantly higher ROI
With a structured AI-powered approach, Nor-El AS has gained stronger visibility, more qualified leads, and improved efficiency in ad spend. This transformation allowed the company to focus more on their core business operations while securing a steady stream of new customers.
Within just one month of campaign optimization (January 2025 vs. January 2024), Nor-El AS experienced outstanding results:
- 71% increase in clicks
- 89% increase in conversions (more qualified inquiries)
- Cost per conversion reduced by 493%
- Total ad spend increased by only 39%, delivering significantly higher ROI
With a structured AI-powered approach, Nor-El AS has gained stronger visibility, more qualified leads, and improved efficiency in ad spend. This transformation allowed the company to focus more on their core business operations while securing a steady stream of new customers.