How To Advertise Medical Services With AI
As a private healthcare company, Dr. Dropin fully realized that medical service advertising demands in-depth PPC expertise as well as automated, AI-powered solutions. They sought to enhance the efficiency of their PPC ads, specifically promoting swift doctor appointments, including video and on-site consultations, as well as physicals.
About the Client
Dr. Dropin, a Norwegian company, revolutionizes private healthcare by offering accessible, modern services at fixed prices with minimal wait times. Their dedicated team comprises skilled medical professionals chosen for their expertise and clinical proficiency, ensuring comprehensive care for clients.
Case Background
Seeking Ways to Advertise Medical Appointments Online
As a private healthcare company, Dr. Dropin fully realized that medical service advertising demands in-depth PPC expertise as well as automated, AI-powered solutions. They sought to enhance the efficiency of their PPC ads, specifically promoting swift doctor appointments, including video and on-site consultations, as well as physicals.
What We Did: Strategy and Implementation
How We Crafted the Strategy for Advertising Healthcare Services With AI
BrightBid stepped in by replicating Dr. Dropin’s existing campaigns, focusing on their General Practitioner (GP) services. Leveraging BrightBid’s advanced AI capabilities, the campaigns underwent strategic refinements to optimize performance. The goal was to start advertising medical services from Dr. Dropin with a fully overhauled approach that would make their healthcare advertisements stand out.
Review
“BrightBid helped us increase the volume of leads from Google Ads within specific medical services, which was previously a challenge”
Anette Kunst Wergeland, CMO, Dr.Dropin
The result
How To Advertise Doctor Services With AI and Data-Driven Approach Successfully
Following a three-month period, which included an initial AI learning phase and more than 86,000 bid adjustments, noteworthy outcomes were achieved.
While Dr. Dropin’s GP Google Ads expenditure increased by 21% compared to their previous campaigns, the results were remarkable. Lead volume surged by 40%, simultaneously reducing the cost per acquisition by 14%. This transformation was attributed to BrightBid’s AI, which elevated traffic quality (CvR increased by 17%), effectively enhancing the overall campaign effectiveness.
By aligning Dr. Dropin’s goals with BrightBid’s AI-driven approach, the partnership yielded tangible improvements in campaign performance and ROI, affirming the power of intelligent automation in modernizing Dr. Dropin’s healthcare advertising strategies.
