Author: Pontus
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Inside the BrightBid Audit: How to Decode Your Ad Score
Struggling to make sense of your Google Ads performance? Here’s how the BrightBid Audit breaks it down—score by score, fix by fix.
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The Evolution of Paid Media in the Post-AI Era
AI is outpacing traditional ad strategies with relevance engineering and semantic visibility. What does this mean for marketers?
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What Are Google Shopping Feed Types (And How to Use Each One to Maximize ROI)
By experimenting with different Google Shopping feed types and optimizing them, you can significantly improve your shop’s performance. In this article, we will guide you through the seven different types of Google Shopping product feeds and show you how to use them.
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Achieving Positive Ad ROI in 2025: The Power of BrightBid Keyword Filtering
Running Google Ads without smart keyword filtering often leads to wasted spend and missed opportunities. BrightBid’s keyword filtering tool helps you cut the noise, focus on what works, and drive measurable ROI.
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AI-Driven Customer Segmentation: How to Target the Right Audience
With AI, e-commerce businesses can be even more precise and efficient in their customer segmentation. In this blog post, we’ll dive into the amazing benefits of AI-driven customer segmentation and see how it can help you reach the perfect audience every time.
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How to Train AI for Better Ads in 2025
Struggling with Performance Max? Learn how to train Google’s AI with better signals — from audience inputs to asset hygiene — and see how BrightBid’s audit helps clean up your campaigns.
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Not Another Dashboard: Why BrightBid Is Built for Real Ad People
Discover why the BrightBid Dashboard is your all-in-one hub for managing, optimizing, and scaling Google Ads. From audit insights to real-time fixes—here’s why it’s a keeper.