Author: Gamze Beloni
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Are You Feeling the Pinch of Google CPC Inflation? Here’s How to Fight Back
What’s happening with Google’s CPC? Learn how Google CPCs are changing and how to run effective PPC campaigns amid Google CPC inflation.
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A Quick Guide to Efficient Google Shopping Campaigns
In this guide, we’ll go beyond the basics and explore advanced techniques to increase conversions, reduce wasted spend, and maximize ROI.
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How to Use Google Analytics with Meta Ads Without Losing Your Mind (or Your Budget)
Let’s break down how to get Google Analytics and Meta Ads to work together smoothly, so you can stay in control.
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Can I Use Competitor Brand Keywords in Google Ads?
Before diving into bidding wars, let’s explore the nuances of this strategy, how to navigate potential pitfalls, and how tools like BrightBid’s Infringement Detector can help safeguard your brand.
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Performance Max Campaigns for Beginners: A Step-by-Step Guide
This guide dives deep into Google’s Performance Max (PMax) campaigns, a streamlined approach to advertising across the Google Ads network.
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Mastering Performance Max: A Deep Dive into 2025 Analysis & Optimization
Performance Max campaigns, Google Ads’ automated powerhouse, offer unparalleled reach across channels. This guide equips you with the latest insights and strategies to dissect Performance Max campaigns and unlock their full potential in 2025.
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How to Double Your Google Shopping Sales (Without the Usual Painful Wait)
Overhaul your Google Shopping feeds and campaigns with 10 high-impact strategies and start ranking higher.
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Competitor Ad Monitoring: Optimize Your Ads and Protect Your Brand
With BrightBid’s Competitor Monitoring Tool, you can gain actionable insights into your paid search space, optimize your ad spend, and protect your brand integrity. Let’s explore how this tool works.
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Why BrightBid’s Keyword Autopilot and Google’s Suggestions Are a Perfect Team for PPC Success
BrightBid Keyword Autopilot and Google Ads’ Keyword Suggestions offer support, but they operate in significantly different ways. Here’s a closer look at how BrightBid’s Keyword Autopilot gives you an extra edge.