Google Tracking Changes 2024 & Implications for PPC

Google is making some big changes in 2024 from a full roll out of GA4, to enforcing new Cookie Consent rules by 6/3/2024 and removing third party cookies from Chrome.

This will impact the performance of your paid search account so we’re holding a webinar on how to get your PPC accounts match fit on the 21st February at 3pm GMT.

  • How tracking changes will affect Paid Search performance
  • Best practice actions to mitigate any risks