Mape supplies raw materials to plastics manufacturers. BrightBid helped them develop a structured approach to their digital marketing that supported their revenue growth goals and rapid expansion into new markets across Europe.

Mape Plastics is one of Nordic’s leading distributors of raw materials to the plastics industry offering a safe and flexible distribution partner to manufacturers.

In the last two years, Mape Plastics doubled their turnover by successfully supplying Nordic-based factories during the pandemic-fuelled global supply chain issues. The plan going forward is to invest in neighbouring countries to Sweden through more aggressive marketing, with paid search as an important channel.

What made you choose BrightBid?

“Before BrightBid, Mape Plastics worked on a project basis with various agencies. When I was hired to run marketing at the end of 2021, we decided to increase our marketing budget and put in place a more structured approach. My mission was to develop a strong Paid Search strategy to drive more leads from our website and ultimately to get more new business. BrightBid has helped us with our plan, delivering more new leads from our website than ever before by driving quality traffic that converts. This supports our revenue growth goals and rapid expansion into new markets.”

BrightBid is helping Mape Plastics expand to new markets

BrightBid’s AI engine helped unlock PPC success for Mape Plastics by focusing on the right niche user within a narrow set of keywords. This increased the quality of the traffic to the website with visitors much more likely to become leads and new customers. Mape Plastics wants to drive new revenue from neighbouring countries to fuel its revenue expansion plans and BrightBid is supporting this goal by building out new campaigns using the successful Swedish approach to PPC. Using this strong foundation gives Mape Plastics a jumpstart in new markets to find new customers.