Mape Plastics

In the last two years, Mape Plastics have doubled their turnover by successfully supplying companies during the pandemic-fuelled global supply chain issues.

-60%

Fluktfrekvens

-69%

Reduksjon i CPC

+83%

Gjennomsnittlig øktvarighet

About the project


Mape supplies raw materials to plastics manufacturers. BrightBid helped them develop a structured approach to their digital marketing that supported their revenue growth goals and rapid expansion into new markets across Europe.

Mape Plastics is one of Nordic’s leading distributors of raw materials to the plastics industry offering a safe and flexible distribution partner to manufacturers.

In the last two years, Mape Plastics doubled their turnover by successfully supplying Nordic-based factories during the pandemic-fuelled global supply chain issues. The plan going forward is to invest in neighbouring countries to Sweden through more aggressive marketing, with paid search as an important channel.

What made you choose BrightBid?

“Before BrightBid, Mape Plastics worked on a project basis with various agencies. When I was hired to run marketing at the end of 2021, we decided to increase our marketing budget and put in place a more structured approach. My mission was to develop a strong Paid Search strategy to drive more leads from our website and ultimately to get more new business. BrightBid has helped us with our plan, delivering more new leads from our website than ever before by driving quality traffic that converts. This supports our revenue growth goals and rapid expansion into new markets.”

BrightBid is helping Mape Plastics expand to new markets

BrightBid’s AI engine helped unlock PPC success for Mape Plastics by focusing on the right niche user within a narrow set of keywords. This increased the quality of the traffic to the website with visitors much more likely to become leads and new customers. Mape Plastics wants to drive new revenue from neighbouring countries to fuel its revenue expansion plans and BrightBid is supporting this goal by building out new campaigns using the successful Swedish approach to PPC. Using this strong foundation gives Mape Plastics a jumpstart in new markets to find new customers.

Review


«BrightBid helped deliver more new leads from Mape Plastics website than ever before by driving quality traffic that converts. This supports our revenue growth goals and rapid expansion into new markets»

Gustav Svenungsson, CMO Mape Plastics

News

Avmystifisere kunstig intelligens: Markedsføring med AI-verktøy

Ny rapport om hvordan AI former dagens og morgendagens markedsføring – og hvordan du kan øke ROI fra markedsføring. Få din gratis rapport i dag og oppdag hvordan AI endrer markedsføring:

Les artikkelen

Could generative AI be a ‘skill leveller’ in marketing?

ChatGPT makes “the average really visible”, says Kate Cox, CMO at BrightBid, “so you know what the baseline is.” Econsultancy Live last week on the topic of «Generative AI Hype: Revolution or Mirage?» “If you know that that is ‘average’, you can then spend your time making it better, and just invest that human skill…

Les artikkelen

PPC Trends 2024

This month we co-sponsored and supported Search Engine Journal on the launch of their new PPC Trends 2024. The 2024 edition looks at:

Les artikkelen

UK Search Awards 2023

Great to be a finalist in the UK Search Awards alongside our customer OnSecurity. Read how this UK-based SaaS cyber security provider faced the challenge of reducing CPL and scaling lead quality in Google Paid Search and how BrightBid slashed CPL by 80% in a month and OnSecurity tripled search spend after one month. Key…

Les artikkelen

The Drum Awards

Excited to be a Finalist in The Drum Awards for Digital Industries in the Best Use of AI and Machine Learning category talking about our primary goal of Democratize access to AI and Machine Learning for Paid Search customers on platforms like Google and Bing.

Les artikkelen

Global Search Awards 2023

We are incredibly excited to announce that we have been shortlisted not once, but twice, at the esteemed Global Search Awards 2023! This recognition is a testament to our commitment to excellence in the digital marketing industry and the outstanding results we have achieved alongside our esteemed client, Amity. Our entry, «How to compete with…

Les artikkelen