Try Smart Ad Optimization — Explore All Features
Compare Managed (expert end-to-end optimization) and Self-Service (you run campaigns in our AI platform). Every plan includes Reporting & Insights, anomaly alerts, Keyword Suggestions & Autopilot, Budget Allocator, and BrightBid Audit, with optional Competitor Insights, Smart Activation, and Infringement Detector add-ons.
Compare Plans
Select the plan that best suits your organization
Managed Plan
Looking for expert end-to-end management
of your campaigns?
Managed
Self-Service Plan
Want to be in control of your campaigns with the help of our tool?
Self-Service
Reporting & insights
Comprehensive data tracking and analysis allowing for smarter decisions and campaign performance boost.
Portfolio tracking for multiple accounts
Centralized monitoring of all your accounts.
Monthly account report
Comprehensive monthly performance summary.
Anomaly detection
Alerts for unusual activity or performance drops.
Optimization tools
Advanced AI PPC tools designed to streamline your ad campaigns, enhance targeting, and maximize ROI.
Keyword Suggestions
AI-powered recommendations for negative & positive keywords
Keyword Autopilot
Automated keyword adjustments for optimal performance.
Budget Allocator
Smart budget distribution for maximum ROI.
BrightBid Audit
Scan your Campaigns, Ad groups, Ads & Keywords & get detailed recommendations on how to optimize for better performance.
Support
Personalized assistance to guide your campaigns toward success.
2h Onboarding session
Comprehensive two-hour training to help you get started.
Managed optimization
Full-service optimization handled by our experts.
Monthly checkins
Regular performance reviews to stay on track.
Competitor monitoring
Competitor Insights
Analysis of competitor strategies and performance.
Add-on
Add-on
Smart Activation
Automatically adjustments of campaigns based on competitor actions.
Add-on
Add-on
Infringement Detector
Monitoring and flagging of unauthorized use of your brand, with easy reporting.
Add-on
Add-on
Extras
Digital Specialist on demand
Free Brightbid Academy
Not ready to take action yet?
Learn more by booking a discovery call.
Or
Channels
Powering Ads Across Every Platform
Boost ROI, save time with AI automation, gain actionable insights, and scale your business with expert PPC support tailored to your needs
Google Ads & Google Shopping
Optimize your search and shopping campaigns to drive results and outperform competitors.
Tracking and Insights
Leverage reports, competitor insights, and audits to optimize campaigns and drive results.
Google Display & Performance Max
Expand your reach with dynamic display ads and maximize performance.
Meta, Microsoft (Bing) & TikTok Ads
Engage your audience across social, search, and discovery platforms with tailored strategies.
Tailored Solutions for Marketers and Digital Specialists
Streamline workflows with detailed reporting, actionable insights, and consulting support. Overcome challenges and optimize campaigns with tools designed to deliver measurable success.
Tailored Solutions for Marketers and Digital Specialists
Automate repetitive tasks, visualize data clearly, and focus on strategic improvements. BrightBid’s tools save time and ensure consistent, high-performing campaigns.
Review
BrightBid has been a game-changer for us. We’ve seen continuous improvement in results since we started working together, and their insights are invaluable for our day-to-day operations.
Johanna Holmgren, TUC Vocational College
FAQ: BrightBid Ad Optimization Features
What’s the difference between Managed and Self-Service?
Managed = our experts run optimization end-to-end with onboarding and scheduled check-ins.
Self-Service = you run campaigns in our AI platform, with optional support add-ons.
Which features are included in every plan?
Reporting & Insights (portfolio tracking, monthly report, anomaly alerts) and Optimization tools: Keyword Suggestions, Keyword Autopilot, Budget Allocator, and BrightBid Audit.
Does BrightBid support Performance Max?
Yes. Optimization and reporting cover PMax alongside Search and Display; Budget Allocator and insights help shift spend and evaluate assets/campaigns.
Do you handle Google Shopping and feeds?
Yes. We support Shopping setup and optimization; feed/CSS options depend on plan.
What is BrightBid Audit?
A scan of campaigns, ad groups, ads, and keywords with prioritized recommendations to improve performance.
How does Competitor Monitoring work?
Competitor Insights analyzes rivals; Smart Activation reacts to their changes; Infringement Detector flags brand misuse. These are available as add-ons.
Let BrightBid Do the Heavy Lifting