Blogg
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How to Do UA→GA4 E-Commerce Migration
If you don’t know where to start with the GA4 migration for your e-commerce store, this read is for you. In this blog post, we are covering the key aspects of e-commerce migration from Universal Analytics to Google Analytics 4.
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How to Fix and Avoid Low Ad Performance on Google Performance Max
Discover expert strategies and actionable tips to fix low performance issues on Google Performance Max in our comprehensive guide.
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What Is Server-Side Tracking and How It Works in E-Commerce
Explore what server-side tracking is and how it can be used to enhance e-commerce experiences.
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Maximize Performance Max ROI: The Power of Product Exclusion
When should you use exclusions for your PMax campaigns? Learn why merchants should sometimes exclude products from their Performance Max campaigns and how they can do it.
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10 Tips for Optimizing Google Performance Max Shopping Campaigns
Uncover the most essential Google Performance Max optimization tips for running efficient shopping campaigns.
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How to Boost Conversions With AI-Generated Ad Copywriting
Discover the tools of AI ad copy and learn how they can dramatically boost your conversion metrics.
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10 Google Shopping-tips för Black November 2023
Black Friday närmar sig med stormsteg. För att få ut mesta möjliga av Black November-rean med Google Shopping-kampanjer behöver du vara väl förberedd. Kolla in dessa 10 användbara Google Shopping-tips för Black November 2023.
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How to Use Google Shopping for Local SEO
Google Shopping can give an extra boost to e-commerce businesses that are dependent on local SEO. With Google Shopping, you can improve your local business’s visibility, get more local customers, and optimise ROI. In this blog post, we will give you tips on how to make the most of Google Shopping for local SEO success.
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How to Advertise Your Amazon Products Directly on Google Shopping
For years, e-commerce businesses have asked the same question: “Can you use Google Shopping for Amazon products?” The answer would be “No, you can’t”. With BrightBridge, you can now advertise Amazon products directly on Google Shopping ads.
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How to Use Automation and AI for Lead Generation
AI for lead generation can significantly boost your revenue, and conversions, and optimize ROI. In this blog post, we’ll explore how you can leverage AI to streamline and optimize your marketing funnel for better results.
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Fordeler og ulemper ved bruk av flere Google Shopping CSS
Å bruke minst én comparison shopping service (CSS) for Google Shopping er grunnleggende for e-handelsvirksomheter. Det gjelder enten det er Google Shopping selv eller en tredjeparts CSS-plattform/partner. Men kan en e-handelsvirksomhet bruke flere Google Shopping CSS? Svaret er ja, og det er både fordeler og ulemper med å gjøre dette.
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AI i markedsføring – tips og triks
Kunstig intelligens, eller AI, har blitt en dominerende kraft i teknologiverdenen og samfunnet generelt, spesielt etter lanseringen av ChatGPT. Men hvorfor er det akkurat nå at AI er så i vinden? Flere faktorer samvirker for å drive denne trenden fremover. For det første har vi opplevd en eksplosjon av tilgjengelige data. Aldri tidligere i menneskets…
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