For years, e-commerce businesses have asked the same question: “Can you use Google Shopping for Amazon products?” The answer would remain the same “No, you can’t, unless you sell them on your website, not on Amazon”. Well, it used to be like that. With BrightBridge, you can now advertise with Google Shopping ads and take customers directly to your Amazon product listings and landing pages. Here’s how we made it possible for you.

Why You Could Not Use Google Shopping Ads to Send Customers Directly to Your Amazon Store

In the past, it wasn’t possible to directly advertise Amazon products using Google Shopping Ads. This limitation existed because Google Shopping Ads require ownership of the website where the product is sold, which isn’t the case with Amazon listings. Other roadblocks that did not make it possible to connect an Amazon store directly to Google Shopping also included:

• The competition between Amazon and Google in online shopping and advertising.
• Amazon guards its data to keep customers on its platform and prioritizes privacy. This makes it difficult to run Google Shopping Ads directly for Amazon products and track their effectiveness.
• Additionally, using Google Shopping Ads might cede some control over the customer experience to Amazon.

All this prevented Amazon sellers of a hole myriad of benefits—let’s take a closer look at them.

Benefits of Using Google Shopping Ads for Amazon Store Owners 

There are many benefits of using Google Shopping for Amazon merchants. Here’s how you can thrive in the competitive online marketplace by using Google Ads for your Amazon store.

• Reach More Shoppers: Google Shopping exposes your products to a massive audience searching on Google Search, Images, and YouTube. Attract new customers who might not visit Amazon directly.
• Target the Right Audience: Laser-focus your advertising with targeted keywords and product listings. Reach shoppers actively looking for what you offer, maximizing your return on ad spend (ROAS).
• Boost Sales with Appealing Ads: Showcase your products with high-quality images and detailed descriptions. Google Shopping Ads grab attention and drive qualified traffic to your Amazon store, leading to more sales.
• Stay Ahead of the Curve: Promote seasonal offers and clearance items to attract new customers and stay competitive in the ever-evolving online marketplace.

BrightBridge simplifies managing Google Shopping Ads for Amazon sellers and makes all these benefits available to them. It automates product feed creation, streamlines campaign management, and provides combined reporting with Amazon sales data. This lets you see the complete customer journey and optimize campaigns for maximum impact.

By using Google Shopping directly in your Amazon marketing strategy, you can grow your business and make more money in the long run. BrightBridge is a smart choice for an Amazon store owner who wants to succeed in e-commerce.

How We Connected Amazon and Google Shopping Ads

BrightBridge simplifies the process of using Google Shopping Ads for Amazon sellers. With BrightBridge, we were able to overcome all the above-mentioned roadblocks and enable Amazon sellers to advertise their products directly in Google Ads. Here’s how BrightBridge enables you to use Google Shopping for Amazon and what benefits you get with it.

1. You don’t need to do tons of manual exporting work. Your Google Shopping feed based on your Amazon products will be created automatically.
2. You will be using our reliable and effective comparison shopping service (CSS). You will advertise your Amazon products on Google Shopping via the Google Merchant Center Account under our CSS.
3. You will be able to create and optimize your Google Shopping Campaigns from BrightBrigde UI. As an Amazon store owner, you will easily create and optimize your Google Ads campaigns from BrightBid UI.  
4. You will get combined reporting, including Google Ads and Amazon transaction data in BrightBridge UI. BrightBridge fetches campaign data such as cost, clicks, impressions, etc.  

BrightBridge enables smooth and compliant customer data tracking between Amazon and Google Ads. If an e-commerce business buys external traffic, like Google Shopping, they can’t see the conversion data in Google Ads—they will see that data only in Amazon. BrightBridge gives the seller a fully compliant and transparent picture of their customer flow. We combine Google Ads data and conversion data from Amazon so that merchants can clearly see how the ads are performing on the product level. 

BrightBridge does not fetch any customer data from Amazon, only the sellers’s product data to build the product feed and summarized transaction data. BrightBridge does not see who is making a purchase. The only data visible to BrightBridge shows that product X had Y sales on day Y.

Get Your Amazon Products Directly to Google Shopping

Stop missing out on potential customers! With Google Shopping Ads and BrightBridge, you can showcase your Amazon products to a massive audience, target the right shoppers, and gain valuable insights to optimize your campaigns. Take control of your Amazon marketing strategy and watch your sales soar.