”To erase the line between man and machine: Why marketers should embrace AI’s ascension”

Gustav Westman, our CEO and Founder wrote this article for Technology Dispatch ‘To Erase The Line Between Man And Machine: Why Marketers Should Embrace Ai’s Ascension’

The article discusses how AI is being used in digital advertising and how it improves efficiency of Google PPC. The article outlines how using Google Ads’ in-built AI tools is a good starting point for digital marketers, but relying solely on those tools can be a risky strategy. To truly stand out from the competition, brands should consider using tailored solutions that cater to specific requirements in addition to the tools provided by Google Ads. This will allow them to easily navigate complicated consumer conversion journeys and personalize their paid search advertising campaigns to niche audiences. In this way businesses can navigate the rising CPC’s (Cost per Click and Cost per Conversions) of Google search without increasing digital marketing budgets and further inflating the price in Google auctions. Using AI technology in marketing shouldn’t be viewed as the replacement to marketers – rather, it can augment their efforts and allow them to focus on tasks that only humans can do.

 

Read the full article here

News

What is the difference between Google Ads and Bing Ads?

Both Bing Ads and Google Ads are digital advertising platforms that allow advertisers to buy ads to appear on the search engines, but there are some differences between them: Google is the most used search engine in the world with over 85% of the market share, while Bing has about 9% of the market share.…

Read Article

Using Artificial Intelligence and Machine Learning for Google Bid Optimisation

Using Artificial Intelligence and Machine Learning in Digital Marketing: BrightBid’s AI & ML models explained for Google Bid Optimisation Did you know that there are63,000 search queries a second? And of the 97% of the global population who search for information on the internet, 61% use Google every day. Google is a vital marketing tool…

Read Article

OPR Finance

OPR Finance is a leading Scandinavian finance company that specializes in providing fast and easy loans to businesses. With the help of our services, OPR Finance has seen a significant increase in website leads, with a 280% growth since August 2021. We also helped drive quality traffic to the website which resulted in a higher…

Read Article

What’s Happening with Google CPC’s

Understanding recent Google CPC inflation and what to do about it. Many of our customers have been reporting huge increases in Google Cost per Clicks (CPCs) over the last 2 years across a wide range of sectors. This trend is so strong, BrightBid attributes a lot of our own new customer acquisition to businesses turning…

Read Article