PLATFORM
CAMPAIGN OPTIMIZATION
INSIGHTS AND PROTECTION
Lakritsroten—Scaling E-Commerce and Brand Growth with BrightBid
Lakritsroten partnered with BrightBid to optimize their Google Ads and Meta campaigns, achieving a significant increase in online sales while strengthening brand awareness. With AI-driven ad management, they maximized return on ad spend (ROAS), improved conversion rates, and gained valuable strategic insights—helping them thrive in both online and retail markets.
About the client —
Lakritsroten
ROAS
+243.67%
Conversions
+700.35%
Cost per Conversion
-77.21%
Founded in 2005, Lakritsroten started as a single-store business and has since expanded to 14 locations. Initially focusing on retail, the company launched its e-commerce store in 2008 to complement its in-store sales. In 2013, a new investor, now CEO and Head of Retail, modernized the brand to make it more attractive and clearly positioned. While retail remains their primary focus, the online store plays a crucial role in reaching a broader audience.
ROAS
+243.67%
Conversions
+700.35%
Cost per Conversion
-77.21%
Founded in 2005, Lakritsroten started as a single-store business and has since expanded to 14 locations. Initially focusing on retail, the company launched its e-commerce store in 2008 to complement its in-store sales. In 2013, a new investor, now CEO and Head of Retail, modernized the brand to make it more attractive and clearly positioned. While retail remains their primary focus, the online store plays a crucial role in reaching a broader audience.
Case challenge —
Navigating Digital Advertising Without In-House Expertise
Lakritsroten lacked deep expertise in online advertising. After unsuccessful attempts at managing digital marketing internally, they realized they needed an external partner to drive their online strategy effectively. Their goal was to ensure profitable e-commerce growth while aligning advertising efforts with seasonal trends and retail expansion.
Lakritsroten lacked deep expertise in online advertising. After unsuccessful attempts at managing digital marketing internally, they realized they needed an external partner to drive their online strategy effectively. Their goal was to ensure profitable e-commerce growth while aligning advertising efforts with seasonal trends and retail expansion.
Case solution —
Optimizing Google Ads and Meta Campaigns with AI-Powered Automation
In October 2022, Lakritsroten partnered with BrightBid to take control of their digital advertising. BrightBid’s AI-powered platform automated and optimized their Google Search, Shopping, and Meta remarketing campaigns. With dedicated guidance and monthly strategic meetings, Lakritsroten gained insights into campaign performance, seasonal promotions, and how to best allocate their ad budget for maximum impact.
In October 2022, Lakritsroten partnered with BrightBid to take control of their digital advertising. BrightBid’s AI-powered platform automated and optimized their Google Search, Shopping, and Meta remarketing campaigns. With dedicated guidance and monthly strategic meetings, Lakritsroten gained insights into campaign performance, seasonal promotions, and how to best allocate their ad budget for maximum impact.
How BrightBid Transformed Our Campaigns
BrightBid’s expertise made a huge difference in our online growth. Their AI-driven approach helped us target the right audience, boost conversions, and significantly lower costs. The support and strategic insights have been invaluable for both e-commerce and branding.
BrightBid’s expertise made a huge difference in our online growth. Their AI-driven approach helped us target the right audience, boost conversions, and significantly lower costs. The support and strategic insights have been invaluable for both e-commerce and branding.
Erik Dahlén
CEO
The result —
BrightBid Delivers Higher Conversions and Cost Efficiency
Comparing the period after launching BrightBid’s campaigns with the previous timeframe, Lakritsroten saw outstanding improvements:
- ROAS: +243.67%
- Conversion Value: +526.77%
- Conversion Rate: +470.10%
- Conversions: +700.35%
- Cost per Conversion: -77.21%
- Total Ad Spend: +82.38%
Beyond online sales, BrightBid also contributed to Lakritsroten’s overall brand awareness, helping them market new store openings in different cities.
Comparing the period after launching BrightBid’s campaigns with the previous timeframe, Lakritsroten saw outstanding improvements:
- ROAS: +243.67%
- Conversion Value: +526.77%
- Conversion Rate: +470.10%
- Conversions: +700.35%
- Cost per Conversion: -77.21%
- Total Ad Spend: +82.38%
Beyond online sales, BrightBid also contributed to Lakritsroten’s overall brand awareness, helping them market new store openings in different cities.