Author: Gamze Beloni
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How to Set Up Google Shopping Ads for Maximum ROI
Unlike traditional text-based search ads, Shopping Ads display images, prices, and product details, making them more engaging and conversion-friendly.
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Mastering Meta Ads: AI, Automation, and Strategies for E-Commerce Success
Discover how Lakrisroten achieved 243% ROAS with AI-driven Meta Ads. Learn key strategies for targeting, bidding, and optimization to grow your e-commerce business.
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Top 6 AI-Powered Market Research Tools in 2025 (with Use Cases & Pricing)
Let’s look at the ten AI market research tools that help companies like yours view their markets, customers, and competitors.
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Google Shopping Feed Optimization Tips You Must Try in 2025
A well-optimized Google Shopping feed is the secret sauce to high-performing Shopping Ads. This post dives into essential Google Shopping feed optimization tips to supercharge your campaigns.
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The 5 PPC Trends You Can’t Ignore in 2025
Technology, consumer trends, and the constantly changing digital marketing landscape have all contributed to the rapid growth of PPC in the past year. In this blog, we’ll explore the top PPC trends of 2024 and how you can stay ahead of them.
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Google Shopping Ads Best Practices Guide (2025)
Discover the essential Google Shopping Ads best practices for optimizing your shopping campaigns.
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How to Create and Manage Ad Assets with Generative AI Tools
In this guide, we’ll break down the top generative AI tools for ad asset creation, how to use them effectively, and where this technology is headed.
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Are You Feeling the Pinch of Google CPC Inflation? Here’s How to Fight Back
What’s happening with Google’s CPC? Learn how Google CPCs are changing and how to run effective PPC campaigns amid Google CPC inflation.
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A Quick Guide to Efficient Google Shopping Campaigns
In this guide, we’ll go beyond the basics and explore advanced techniques to increase conversions, reduce wasted spend, and maximize ROI.
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How to Use Google Analytics with Meta Ads Without Losing Your Mind (or Your Budget)
Let’s break down how to get Google Analytics and Meta Ads to work together smoothly, so you can stay in control.