Tids- och kostnadseffektivisering
med hjälp av AI
Mobility Motors representerar flera välkända bilmärken och har flera anläggningar över hela Sverige. Eftersom de hade ett mindre marknadsteam som ansvarade för flera delar av deras marknadsstrategi in-house. Sökte de efter en tjänst som kunde automatisera deras betalda sökannonsering, samtidigt som de ökade prestandan för sin PPC-investering.
Om kund —
Mobility Motors
Mobility Motors Group grundades 2005 i Malmö med målet att erbjuda problemfritt bilägande. De representerar idag flera välkända bilmärken och har sex anläggningar runt om i landet. Med ett brett utbud av både nya och begagnade bilar strävar företaget, som har cirka 230 medarbetare, efter att skapa en bättre vardag för sina kunder genom lång branscherfarenhet och starkt engagemang.
Mobility Motors Group grundades 2005 i Malmö med målet att erbjuda problemfritt bilägande. De representerar idag flera välkända bilmärken och har sex anläggningar runt om i landet. Med ett brett utbud av både nya och begagnade bilar strävar företaget, som har cirka 230 medarbetare, efter att skapa en bättre vardag för sina kunder genom lång branscherfarenhet och starkt engagemang.
Fallutmaning —
Jobba mer effektivt med tid och pengar
Mobility Motors stod inför utmaningen som var att de är ett mindre marknadsteam som ansvarar för flera delar av deras marknadsstrategi in-house. De ville hitta ett sätt att frigöra mer tid och var därför ute efter en tjänst som kunde automatisera deras sökannonsering.
Mobility Motors stod inför utmaningen som var att de är ett mindre marknadsteam som ansvarar för flera delar av deras marknadsstrategi in-house. De ville hitta ett sätt att frigöra mer tid och var därför ute efter en tjänst som kunde automatisera deras sökannonsering.
Falllösning —
The BrightBid way: Strategi och implementering
After an audit of the ads account, the first step for BrightBid was to set up new campaigns, tailored to Mobility Motor’s various online services. The next step was to set up new conversion goals that were correctly set up and well optimized as the previous conversion goals had their shortcomings. After the new tracking set, the customer can more easily measure the value of their advertising and see the revenue generated from the advertising. Earlier they shot very wide and despite many clicks they had no idea about the profitability in them.
With the new campaign set and tracking set, the budget was spent on targeted messages to the different services, the right keywords and with that they increased the revenue from Google Ads.
After an audit of the ads account, the first step for BrightBid was to set up new campaigns, tailored to Mobility Motor’s various online services. The next step was to set up new conversion goals that were correctly set up and well optimized as the previous conversion goals had their shortcomings. After the new tracking set, the customer can more easily measure the value of their advertising and see the revenue generated from the advertising. Earlier they shot very wide and despite many clicks they had no idea about the profitability in them.
With the new campaign set and tracking set, the budget was spent on targeted messages to the different services, the right keywords and with that they increased the revenue from Google Ads.
Recension —
”BrightBid has increased our cost efficiency across the entire Google Ads account by 40%.”
”BrightBid has increased our cost efficiency across the entire Google Ads account by 40%.”
Anthon
Marketing manager, Mobility Motors
Resultat —
How BrightBid's AI solution managed to increase the bottom line for Mobility Motors
After a six-month period, the AI engine managed to increase the efficiency of the Google Ads account by as much as 40%. The cornerstones of the strategy were careful keyword analysis for their various services, always-on A/B tests and a new structure of the Ads account.
In a highly competitive industry, an important part of optimizing the account was finding the lower-competition, long-tail keywords and optimizing bids on the right keywords.
Together with Mobility Motors, we formed a strategy going forward to achieve their goal of increasing conversions on several of the services they offer on their website.
After a six-month period, the AI engine managed to increase the efficiency of the Google Ads account by as much as 40%. The cornerstones of the strategy were careful keyword analysis for their various services, always-on A/B tests and a new structure of the Ads account.
In a highly competitive industry, an important part of optimizing the account was finding the lower-competition, long-tail keywords and optimizing bids on the right keywords.
Together with Mobility Motors, we formed a strategy going forward to achieve their goal of increasing conversions on several of the services they offer on their website.