Kategori: Digital markedsføring
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Using MarTech to increase your efficiency
MarTech takes an increasingly large place in the digital marketer’s everyday life, but what does MarTech actually mean and how can you use it? MarTech is short for Marketing Technology and refers to technological tools and platforms used by marketers to manage, automate and measure their marketing. Martech includes various solutions used to manage everything…
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B2B Marketers: how to get Google and Bing Ads and LinkedIn to work brilliantly together to drive leads and revenue
Paid Search is a fantastic channel for you to capture existing demand for your category and your business. Prospects are actively looking for a solution that they think you can provide, they read your PPC ad, think it could work for them and visit your website to check out your solution. If they like what…
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How to drive more SEO traffic without spending any of your marketing budget?
BrightBid are focused on providing our customers with better value from Search Engine Marketing as a whole even though we only focus on Google Pay per Click PPC channel and not Google SEO (Search Engine Optimisation). We find that many of our customers do not need to bid on their own brand search terms for…
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Fremtidig markedsføring med AI
Digital markedsføring har vokst enormt de siste årene, det er et område som er i stadig forandring. Nye oppdateringer, nye lover og nye algoritmer dukker opp titt og ofte – det er mye å holde kontroll på. Dagens annonseplattformer som Google leverer mengder av data til oss som vi kan jobbe med, vi kan analysere…
