From Decline to All-Time High in Under 12 Months period
How BrightBid reverted the negative trend or conversions and ROAS for Countryside Hotels and helped reaching all time high in revenue.
About the Client
Countryside Hotels
Conversions
+159%
CPA
-15%
Revenue
+178%
ROAS
+27%
Countryside Hotels is a Swedish member organization consisting of 47 individually owned hotels across Sweden – including castles, mansions, and unique countryside properties. After years of strong paid search performance, results started declining in 2023 and 2024:
– Increased competition
– Competing with companies that have billions in ad spend
– Declining momentum in key campaigns
– Previous agency couldn’t restore performance despite “deep dives”
– Need to protect profitability under a break-even mindset
The Approach
Why BrightBid?
Coutryside Hotels was in touch with BrightBid before but this time the timing aligned. Interest in testing AI as the market got tougher and her confidence in BrightBid’s expertise and audit approach led to the decision.
BrightBid’s Solution
Full Paid Search Restructuring (Google Ads):
Complete rebuild of account structure with highly granular segmentation (hotel-level + intent-level) and competitive strategy to “squeeze in” where larger competitors miss
AI-Driven Copy & Optimization:
Scalable ad copy creation grounded in website content, with continuous testing and structure improvements.
Meta Ads Expansion (Facebook & Instagram): Launch + scaling of structured Meta campaigns, with strong efficiency focus – not just spend to grow.
Incrementality and ROI Control: Tight control early to validate profitability, while scaling only when performance proved incremental gains.
«We had a historical year since we started this business. It is amazing when I think about it as we had a couple of years of decline in results before partnering with Brightbid«
Anna Övergaard, Head of Marketing & Sales, Countryside Hotels
The results
Conversions: From year after year decline to +159% vs the previous year
Cost per booking: From year after year increase to –15% vs the previous year
Revenue from bookings: +178% vs the previous year
Return on Investment (ROAS): +27% vs the previous year
BrightBid helped Countryside Hotels turn declining performance into scalable, profitable growth – using AI-driven structure, granular strategy, and a true partnership approach. Overall, Coutryside hotels managed to recover the negative trends by winning space in an extremely competitive market dominated by giants. And this while being more profitable than the previous years.
We saw an big increase of our revenue while improving the ROAS significantly, says Anna Övergaard Head of Marketing & Sales at Countryside Hotels. We went From Decline to All-Time High in Under 12 Months’.
Become the next
Success
Story
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