How To Advertise a Bookstore with AI on Google Shopping

Bookstore advertising in today’s digitalized world is a tough challenge, especially for an independent bookstore. A well-established Swedish book retailer Campusbokhandeln knows that well. They have sold many academic books to students and other types of literature for a long time. At some point, Campusbokhandeln faced a common problem shared by many e-commerce businesses.

About the project


Finding Ways How To Advertise a Bookstore with AI Optimization

Campusbokhandeln is a bookshop based in Sweden focused on selling a wide range of scholarly books to students and academics. The store sells both new and second-hand books and is focused on being an environmentally friendly bookseller.

They faced a challenge with their website, campusbokhandeln.se: standing out from the tough competition in the category with its extensive product range. Campusbokhandeln did not seek a solution on how to write ad copy that sells books. They were looking for a broader strategic approach to stand out on Google Shopping.

They needed to:

  • Optimize their product listings effectively
  • Increase their return on ad spend (ROAS),
  • And improve the overall performance of their digital marketing campaigns.

To achieve all that, they came to BrightBid for help.

What we did


How To Promote A Bookstore With AI and Automated Solutions

We fully realized that neither running a bookshop business, nor bookshop advertising is easy. Campusbokhandeln needed a tailored approach.

BrightBid and Campusbokhandeln started working together in September 2020. Our first challenge was to optimize all their product listings and then use this to manage their bidding strategies. BrightBid’s AI engine for Google Shopping, Bidbrain, jumped into action by deploying the power of machine learning and product activation algorithms. Bidbrain analyzes huge amounts of data and drove actionable insights into new Google Shopping approaches for Campusbokhandeln.

We optimized bids to ensure maximum visibility and ROAS for each product. We also provided Campusbokhandeln with valuable data and insights about consumer behaviour and preferences.

This information allowed them to:

  • Identify emerging trends
  • Optimize product offerings,
  • And make informed decisions about their marketing approach

Review


“Looking ahead, Campusbokhandeln plans to further explore our AI engine for Google Shopping’s capabilities and continue our upward trajectory on the e-commerce landscape”

The result


How To Advertise a Bookstore With Success Using AI

Is the bookshop business profitable? Yes! Especially, when fused with AI-powered advertising. Campusbokhandeln is a great illustration of that among other bookstore advertisement examples.

Campusbokhandeln has significantly improved its ROAS. By optimising bids based on real-time data, the company;

  • Achieved a higher conversion rate,
  • and reduced overall ad spend, resulting in improved profitability.

In just two months of using our AI engine for Shopping ads optimization Campusbokhandeln increased its conversion value by 354.7%.

In the next 2 years, Campusbokhandeln continued to improve its numbers with the help of BrightBid’s AI engine for Google Shopping.

Over the last 6 months of 2023, we have helped them increase the number of online conversions significantly and;

  • Increase conversions by 134%
  • Increase conversion value by 192%

News

Avmystifisere kunstig intelligens: Markedsføring med AI-verktøy

Ny rapport om hvordan AI former dagens og morgendagens markedsføring – og hvordan du kan øke ROI fra markedsføring. Få din gratis rapport i dag og oppdag hvordan AI endrer markedsføring:

Les artikkelen

Could generative AI be a ‘skill leveller’ in marketing?

ChatGPT makes “the average really visible”, says Kate Cox, CMO at BrightBid, “so you know what the baseline is.” Econsultancy Live last week on the topic of «Generative AI Hype: Revolution or Mirage?» “If you know that that is ‘average’, you can then spend your time making it better, and just invest that human skill…

Les artikkelen

PPC Trends 2024

This month we co-sponsored and supported Search Engine Journal on the launch of their new PPC Trends 2024. The 2024 edition looks at:

Les artikkelen

UK Search Awards 2023

Great to be a finalist in the UK Search Awards alongside our customer OnSecurity. Read how this UK-based SaaS cyber security provider faced the challenge of reducing CPL and scaling lead quality in Google Paid Search and how BrightBid slashed CPL by 80% in a month and OnSecurity tripled search spend after one month. Key…

Les artikkelen

The Drum Awards

Excited to be a Finalist in The Drum Awards for Digital Industries in the Best Use of AI and Machine Learning category talking about our primary goal of Democratize access to AI and Machine Learning for Paid Search customers on platforms like Google and Bing.

Les artikkelen

Global Search Awards 2023

We are incredibly excited to announce that we have been shortlisted not once, but twice, at the esteemed Global Search Awards 2023! This recognition is a testament to our commitment to excellence in the digital marketing industry and the outstanding results we have achieved alongside our esteemed client, Amity. Our entry, «How to compete with…

Les artikkelen