Price discrimination is a prevalent and strategic pricing practice that companies employ to maximize revenue by charging different prices to different customers for the same product or service. In this blog post, we’ll delve into what price discrimination is, its types, and the economic rationale behind this pricing strategy.

In this guide, we’ll explore e-commerce price tracking tools you need, and guide you through the techniques to stay ahead of the competition.

Comparison shopping engines (CSEs) play a pivotal role in helping e-commerce businesses reach a wider audience, increase visibility, and boost sales. In this blog post, we’ll delve into the features and benefits of some popular comparison shopping engines.

To fully unlock the potential of AI in marketing, our focus must extend beyond strategic adoption and delve into the meticulous measurement of AI systems’ success through Key Performance Indicators (KPIs). These go beyond the traditional marketing metrics, such as CTR or time spent on a website. 

How to do AI prompts for PPC ad copy? Read this comprehensive guide with tips and templates for generating ad copy with AI tools like Bard, ChatGPT, and Microsoft Bing Chat.

With the aim of captivating their target audience in a more impactful manner, businesses are turning to AI-generated ad creatives as a novel and effective solution. In this blog post, we’ll delve into the ways in which you can leverage AI-generated ad creatives to enhance your advertising efforts.

Artificial intelligence (AI) has become a crucial element in B2B marketing and advertising, driving strategic innovation. Using AI for B2B marketing might seem like a complex endeavour but it is easier than it seems. Let’s see how you can use AI to improve audience targeting, automate important tasks, and gain valuable insights.

Your PPC account structure, including campaigns, ad groups, keywords, and ad copy, plays a vital role in how well your advertising efforts succeed. While there are numerous ways to structure your account, it’s essential to follow specific criteria during the creation process.

Voice search optimization (VSO) has become increasingly vital for e-commerce businesses. However, while VSO can enhance the shopping experience, it should be approached with caution.

The Cookiepocalypse is causing significant changes in the online shopping world. Websites are no longer able to track user activity through cookies, which poses a challenge for online stores.