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SustainLab — Driving Sustainable Growth Through AI-Powered Google Ads
SustainLab, a next-generation sustainability reporting platform, empowers companies to automate ESG data collection and streamline reporting workflows. After years of frustrating experiences with traditional digital agencies, SustainLab turned to BrightBid for a smarter, AI-driven advertising solution—and saw immediate improvements in trust, lead quality, and performance.
About the client —
SustainLab
CTR
+214%
Conversions
+448%
Conversion rate
+211%
SustainLab is an impact-driven software company helping organizations automate and streamline sustainability reporting. Their platform is designed to support compliance with the CSRD (Corporate Sustainability Reporting Directive) by simplifying ESG data collection, processing, and reporting through powerful, modular tools.
SustainLab blends technology and consultancy to empower teams, reduce manual work, and make sustainability reporting faster, smarter, and more actionable. You can learn more about SustainLab at sustainlab.co. To amplify their digital reach and attract the right audience, SustainLab partnered with BrightBid’s AI-powered ads optimization platform, unlocking a more efficient and scalable way to drive qualified leads.
CTR
+214%
Conversions
+448%
Conversion rate
+211%
SustainLab is an impact-driven software company helping organizations automate and streamline sustainability reporting. Their platform is designed to support compliance with the CSRD (Corporate Sustainability Reporting Directive) by simplifying ESG data collection, processing, and reporting through powerful, modular tools.
SustainLab blends technology and consultancy to empower teams, reduce manual work, and make sustainability reporting faster, smarter, and more actionable. You can learn more about SustainLab at sustainlab.co. To amplify their digital reach and attract the right audience, SustainLab partnered with BrightBid’s AI-powered ads optimization platform, unlocking a more efficient and scalable way to drive qualified leads.
Case challenge —
Beyond the Retainer: A Need for Real Partnership
Before partnering with BrightBid, SustainLab had worked with several marketing agencies—most of which overpromised and underdelivered. They struggled to find a team that truly understood their needs and goals.
“You get sold on the retainer, but then you don’t get the service,” said Tilda Winter, SustainLab’s CMO. “I was tired of the sales people in the system.”
Although they were active on social media, SustainLab needed a more structured, scalable approach to digital advertising—especially as Google Ads in their industry had become increasingly competitive and expensive. They also lacked clarity in performance data, making it difficult to adjust strategy or improve results.
Before partnering with BrightBid, SustainLab had worked with several marketing agencies—most of which overpromised and underdelivered. They struggled to find a team that truly understood their needs and goals.
“You get sold on the retainer, but then you don’t get the service,” said Tilda Winter, SustainLab’s CMO. “I was tired of the sales people in the system.”
Although they were active on social media, SustainLab needed a more structured, scalable approach to digital advertising—especially as Google Ads in their industry had become increasingly competitive and expensive. They also lacked clarity in performance data, making it difficult to adjust strategy or improve results.
Case solution —
AI-Driven Google Ads with a Human Touch
SustainLab chose BrightBid to help them launch their first AI-powered Google Ads campaigns. With no previous experience in AI-led PPC, they were looking for both guidance and results. What they found was a genuine partnership.
BrightBid handled real-time bidding and precise audience targeting, while the team—particularly Marcus—provided ongoing support that went far beyond expectations. The early strategy was to cast a wide net and then narrow targeting based on performance insights.
“Even if I didn’t understand everything technically, I always felt seen and supported,” said Tilda Winter, SustainLab’s CMO. “You were open to trying new things. That made all the difference.”
SustainLab chose BrightBid to help them launch their first AI-powered Google Ads campaigns. With no previous experience in AI-led PPC, they were looking for both guidance and results. What they found was a genuine partnership.
BrightBid handled real-time bidding and precise audience targeting, while the team—particularly Marcus—provided ongoing support that went far beyond expectations. The early strategy was to cast a wide net and then narrow targeting based on performance insights.
“Even if I didn’t understand everything technically, I always felt seen and supported,” said Tilda Winter, SustainLab’s CMO. “You were open to trying new things. That made all the difference.”
At BrightBid, It’s the People Behind the AI That Make the Difference
“I’m sure the AI is great behind the scenes, but it’s the people that make BrightBid different. You don’t just get an account manager—you get technical experts, support, and someone who actually cares.”
“I’m sure the AI is great behind the scenes, but it’s the people that make BrightBid different. You don’t just get an account manager—you get technical experts, support, and someone who actually cares.”
Tilda Winter
CMO
The Result —
Fast Results, Sustainable Growth
SustainLab saw significant improvements just three months after launching their first campaigns with BrightBid:
- CTR: +214%
- Conversions: +448%
- Conversion rate: +211%
But what stood out most wasn’t just the performance—it was the people behind it.
SustainLab saw significant improvements just three months after launching their first campaigns with BrightBid:
- CTR: +214%
- Conversions: +448%
- Conversion rate: +211%
But what stood out most wasn’t just the performance—it was the people behind it.