In the fast-changing world of digital marketing, it is crucial to grab customers’s attention and persuade them to take action. The words you use to communicate your message can have a huge impact. That’s where AI ad copywriting comes in. In this blog post, we will explore the tools of AI-generated ad copywriting and how they can dramatically boost your conversion metrics.

What is AI-Generated Copywriting?

AI-generated copywriting automates content creation for marketing across various channels like emails, social media, and websites. This technology utilizes natural language processing and machine learning to mimic human copywriting.

AI copywriting uses software to create blogs, emails, social media posts, and ads. It tries to make the writing sound like it was written by a human. While it can’t understand emotions, it can help copywriters make better phrases. The technology can learn from real copywriters and improve itself. This makes it easier to automate some tasks instead of spending a lot of time trying to come up with ideas.

In essence, AI copywriting software studies your brand’s voice, tone, and style by analyzing extensive data. It then generates tailored content, such as product descriptions, email subjects, and ad copy, to meet your marketing needs. This automation saves time, cuts costs, and enhances marketing campaign efficiency.

In summary, AI-generated copywriting is revolutionizing marketing automation. Its key advantages in crafting compelling PPC ad copy include:

• Enhanced ability to forecast click-through rates and quality scores. AI algorithms can accurately predict click-through rates and quality scores by identifying patterns and correlations in data. This allows for better ad budget allocation and prioritization of high-performing ads.
• Identification of bids likely to generate the most traffic. AI can also optimize ad campaigns by identifying bidding strategies and keywords that will generate the most traffic while being cost-efficient. This increases the return on investment for your PPC campaigns.
• Powerful data processing capabilities. AI-driven copywriting uses powerful data processing capabilities to quickly analyze large datasets. It looks at historical data, customer behavior, and market trends to create ad content based on concrete insights. This helps your ads resonate better with your target audience.
• Better personalization. AI-generated copywriting can be customized for specific audiences and individual customers, enhancing personalization in marketing. This can result in increased engagement and improved conversion rates.
• Time-saving campaign management. AI-powered solutions automate various aspects of campaign management, saving time and reducing human error. This allows you to manage multiple campaigns more efficiently and focus on high-level strategy and creativity.

How AI Can Help You Create Better PPC Ad Copy

Crafting compelling and effective ad copy is crucial for success in the competitive world of PPC. It’s all about capturing your audience’s attention, delivering a compelling message, and convincing them to take action. This is where Artificial Intelligence (AI) comes into play, offering a powerful tool to help you create better PPC ad copy that drives results. Let’s see how AI can help you better your ad performance in detail.

3 Vital Components of PPC Ad Copy

The significance of ad copy cannot be understated, as it encompasses three crucial components that contribute to the success of PPC advertising:

• First Impressions. Ad copy serves as the initial point of contact between potential customers and your brand. It presents an opportunity to create a favorable and lasting impression, capturing their attention and generating interest. 
• Relevance. The effectiveness of ad copy hinges on its ability to align closely with the user’s search query. The more relevant the ad copy is to their specific needs and interests, the higher the likelihood of attracting clicks and engagement.
• Conversions. The ultimate objective of PPC advertising is to convert clicks into desired actions, such as sales, sign-ups, or other predetermined outcomes. Ad copy plays a pivotal role in driving these conversions by compelling users to take the desired action. 

By recognizing the importance of these three vital components, you can optimize your PPC ad copy to maximize its impact and achieve the desired results. AI ad copy tools can help you positively affect all three aspects.

5 Ways AI Can Aid Your PPC Ad Copy

AI has revolutionized PPC advertising by changing how ad copy is made and improved. Here are five ways AI can assist you in creating better PPC ad copy. 

1. Keyword optimization. AI tools can analyze large amounts of keyword data to find the most effective keywords for your ads. They can suggest relevant keywords and help you naturally incorporate them into your ad copy. This ensures that your ads are highly targeted and more likely to appear in relevant search results. 
2. Ad personalization. AI can analyze user data to create personalized ad copy. By understanding user behavior, preferences, and demographics, AI can customize your ad messaging for individual users. This personalization makes your ads more engaging and increases the chances of conversion. 
3. A/B testing. AI can automate the A/B testing process. It can quickly generate multiple variations of ad copy and test them to determine which performs the best. This data-driven approach allows you to continuously refine your ad copy for better results.
4. Ad quality and relevance. AI can assess the quality and relevance of your ad copy in real-time. It can identify issues that may lead to lower Quality Scores or click-through rates and provide suggestions for improvement. This helps you maintain high ad quality and lower costs per click.
5. Dynamic ad generation. AI can generate ad copy dynamically based on real-time data, such as product availability, pricing, and inventory levels. This ensures that your ads are always up-to-date and relevant to the user’s search.

Comparison of Human and AI Copywriting for Digital Advertising 

Using AI for your Google Ads copy offers several advantages compared to traditional human copywriting. 

• Speed. AI copywriting tools are much faster than humans. AI can generate articles, key messages, punchy headlines, and other copy in minutes if not seconds. This is especially helpful when you have a lot of work to do and tight deadlines to meet. 
• Quality. Human writers excel in creativity and originality but can occasionally introduce spelling or grammar errors. AI copywriting tools consistently deliver high-quality content, leveraging natural language processing algorithms.
• Cost. Using AI for ad copy is cheaper than hiring a human ad copywriter. AI tools may require an upfront payment or subscription fee, but they don’t have ongoing payroll expenses. Moreover, AI can quickly create a vast amount of ad copy across multiple markets and sales points, which saves time and resources.
• Scalability: AI-generated copy can be adapted to new markets and audiences literally in a flash because AI has the ability to quickly overcome the roadblocks that constrain the scalability of human-generated ad copy, including language barriers, time-consuming analysis of potential audiences, etc.   

How to Implement AI in Your PPC Ad Copy Strategy

Now that you understand the advantages of AI in PPC ad copy, here are steps to implement it effectively.

1. Pick AI tools that suit your goals and budget. To start, choose the right AI tools for your PPC campaign. Think about what you want to achieve, who you want to reach, and how much you can spend. There are many AI-powered platforms and software options available, so choose ones that fit your needs and budget.
2. Make data easy to access and analyze. For AI to work well, it needs access to relevant data. Make sure your AI tools can connect with your data sources, like Google Ads or Google Analytics. This data should include information on how your keywords are doing, how users behave, and how your campaign is performing. The more data AI has, the better it can personalize your ad copy.
3. Use AI to personalize your ads. AI can personalize ad copy for each user based on their behavior, search history, and demographics. This personalization can increase click-through rates and engagement. Set up your AI tools to use this feature effectively, so your ad copy speaks to your audience on a personal level.
4. Keep testing and optimizing. PPC advertising changes quickly, so what works today may not work tomorrow. AI can continuously test and refine your ad copy by generating multiple versions and monitoring their performance. By analyzing which versions drive the most conversions, AI can optimize your ad copy to get the best results. Use this data-driven approach to keep your PPC campaigns competitive and cost-effective.
5. Stay informed about AI and PPC advancements. To stay ahead of your competitors, it’s important to keep up with the latest advancements and trends in AI and PPC advertising. You can do this by subscribing to industry newsletters, following top PPC and AI blogs, and attending webinars or conferences about digital advertising. Staying informed will not only help you make better decisions when choosing AI tools but also allow you to adapt to changes and take advantage of new AI capabilities as they become available.

Using AI in your PPC ad strategy is not a one-time job, but something you need to keep doing. You can make the most of AI by choosing the right tools, making sure you can access data, personalizing your ads, improving your ad copy, and staying up-to-date. AI is not just a tool, it can help you do better than your competitors in digital advertising.

Real-Life Use Case of Using AI-Generated Ad Copy in Online Advertising

Mape Plastics, a top distributor of raw materials to the plastics industry in the Nordic region, has achieved impressive success in the past two years. They have effectively doubled their sales by overcoming challenges caused by disruptions in the global supply chain during the pandemic. 

A key factor in their success has been their partnership with BrightBid, our AI-powered solution that has revolutionized their digital marketing approach. By focusing on structured and targeted digital marketing, Mape Plastics has been able to support its revenue growth goals and expand into new European markets. As a forward-thinking company, Mape Plastics is aiming for further growth, especially in neighboring countries to Sweden. 

So, why did Mape Plastics choose BrightBid? They needed a more organized and effective marketing approach. After working with different agencies on a project basis, the company realized the importance of a structured strategy. 

In late 2021, Mape Plastics formed a dedicated marketing team with a clear mission: to develop a strong paid search strategy that would generate more leads from their website and attract new business opportunities. BrightBid has played a vital role in achieving this mission. 

BrightBid’s AI engine enabled Mape Plastics to achieve success in PPC advertising by targeting the appropriate niche audience using a specific set of keywords. With the use of BrighBid’s own-developed AI ad copy generator and automated bid optimization, BrightBid has optimized Mape Plastics’ PPC campaigns, directing them towards the most relevant niche audiences and specific keywords. This precision has greatly improved the quality of web traffic, leading to a higher chance of conversion and acquiring new customers. 

Looking ahead, Mape Plastics is ready to expand into new markets. With the successful PPC strategy developed in Sweden, BrightBid is actively helping Mape Plastics launch new campaigns tailored to these markets.

Conclusion

AI-generated ad copywriting is a game-changer in digital marketing. It allows you to create faster, personalized, and data-driven ad campaigns. This benefits both your business and customers, leading to higher conversions and increased profits. Embracing AI in your ad copywriting strategy gives you an advantage in the competitive world of digital advertising. Don’t miss out on the opportunity to revolutionize your ad campaigns and boost conversions with AI-generated ad copywriting.