Generative AI tools have brought about a new era of ad asset creation and management. They enable you to create captivating ad copy, visuals, videos, and other necessary assets much faster than before, while also simplifying the process for better campaign performance. In this blog post, we delve into the world of AI-powered ad asset generation and management. We will explore the leading AI generative tools currently available, uncovering their capabilities and how they transform the creation and handling of ad assets.

Benefits Of AI Content Generation Tools for Advertising

AI-powered content generation ensures consistency in branding and messaging across various platforms, which is crucial for building brand recognition and trust. Generating content manually can be time-consuming, but AI tools can create content at a rapid pace, freeing up time for marketing teams to focus on strategy and analysis. 

These tools also offer scalability, allowing you to handle the demands of growing marketing campaigns or product listings without a significant increase in human resources.

AI-driven content generators can produce diverse content types, including product descriptions, blog posts, ad headlines, and social media updates, ensuring a diverse and engaging online presence. Additionally, AI-generated content can be optimized for search engines, improving the visibility of products and services in organic search results, which is particularly important for e-commerce businesses.

AI tools can analyze user data to personalize content to the preferences and behaviors of individual customers, leading to higher engagement and conversion rates. Content generators also have multilingual capabilities, facilitating international expansion and catering to diverse global markets.

You can use AI-generated content in A/B testing to determine the most effective messaging and drive higher conversion rates. You can save on content creation costs by using AI tools, as they eliminate the need for hiring a large team of content creators or outsourcing content development.

AI tools can quickly adapt to changing market trends, allowing you to update their content to reflect current consumer preferences and behaviors. You can gain valuable insights into what works best for your audience, informing future marketing strategies.

Maintaining a constant stream of fresh and relevant content is essential for keeping audiences engaged, and AI content generation tools ensure that a company’s online presence remains up-to-date and captivating.

AI content generation tools provide an array of benefits, including increased efficiency, cost savings, scalability, personalization, and the ability to produce a diverse range of content types. These tools can greatly assist in maintaining a competitive edge helping you engage your target audiences with fresh and relevant content.

Here are the main categories of AI generative tools for ad creation, along with their specifications.

AI Content Generation Tools for Ad Asset Creation

Content generation tools use AI to produce a wide range of content, including product descriptions, ad headlines, and social media posts, making it easy to maintain a constant flow of fresh content. The tools for creating ad assets include:

• AI ad copywriting tools. AI ad copywriting tools utilize machine learning algorithms to produce captivating and convincing ad copy for diverse marketing campaigns. By analyzing data, keywords, and target audience information, these tools generate engaging and pertinent content. This technology aids businesses in saving time and resources while creating impactful advertising material that enhances their marketing endeavors.
• AI-driven video creation tools. AI-driven video creation tools use natural language processing and machine learning to transform written content into captivating video ads. These tools simplify the process of creating engaging video content by matching text with relevant visuals.
• AI-powered design and graphic tools. Graphic design tools powered by AI provide templates and design suggestions to create attractive advertisements. They can examine a brand’s current content to ensure a uniform brand image and ultimately automate the production of visuals for advertising.

AI Copywriting Tools for Advertising

Copywriting tools powered by AI are designed to generate persuasive and engaging ad copy, streamlining the process of crafting compelling text that resonates with specific target audiences. These tools offer numerous benefits for advertisers and companies.

10 Benefits of AI Copywriting Tools for Advertisers and E-Commerce Companies

The benefits of using AI copywriting tools for advertisers and e-commerce companies are numerous. Here are some of them.

1. AI-powered copywriting tools reduce the time required to create compelling content. 
2. They maintain consistency in tone and style, which enhances brand identity and recognition. 
3. AI tools can analyze user data and preferences, enabling personalized ad copy that speaks directly to individual audiences. 
4. You can easily A/B test different versions of ad copy generated by AI to identify the most effective messaging strategies. 
5. AI ad copywriting tools can generate ad copy in multiple languages, expanding a company’s reach to global markets. 
6. AI copywriting tools can greatly assist professional copywriters specializing in ad copy. 
7. AI copywriting tools can adapt to the required volume of content, ensuring a consistent and high-quality output. 
8. AI-generated copy can be optimized for search engines, increasing the visibility of ads in organic search results. 
9. You can quickly adjust ad copy to respond to market changes, trends, or seasonal events. 
10. AI copywriting tools can provide valuable insights into ad performance so that you can refine your ad strategies based on real-time data.

So, AI copywriting tools offer significant advantages, ranging from time and cost savings to personalized, data-driven, and highly scalable ad campaigns. Now, let’s take a look at AI-powered tools for video advertising.

AI-Powered Video Tools for Advertising

AI-powered video creation tools use natural language processing and machine learning to turn written content into captivating video ads. They offer several benefits, including reducing the time and effort required for video production and providing a budget-friendly alternative. These tools make video content creation easier, making it accessible to marketers without extensive video production knowledge. 

A great example of AI-generated video ads is Performance Max. For this campaign type, you need to provide as many assets as possible, like texts, logos, product images, etc., and PMax will mix those to assemble different ad types including videos. PMax video ads are usually simple, yet effective. 

Overall, there are a number of AI-powered video tools that can assist you with video advertising. What is even more fascinating is that you can create more complicated, high-quality videos, including ads, with characters and detailed settings, already today. Check the video ad above that was generated with Stable Difusion. 

AI Design and Graphic Tools for Ad Optimization

AI-powered graphic design tools, like creatopy, use artificial intelligence to suggest templates and designs for visually appealing ads. Here are the key benefits of AI graphic tools for ad optimization.

• AI design tools simplify the design process, enabling advertisers to create eye-catching ads without extensive design skills. 
• They also ensure consistency with a brand’s identity and messaging, reinforcing brand recognition and trust. 
• AI design tools provide templates and suggestions based on industry best practices, while still allowing for customization. 
• They reduce design-related expenses by eliminating the need for professional graphic designers. 
• AI can optimize content for different advertising platforms and make recommendations for more effective visuals based on past performance data. 
• These tools enhance storytelling and maintain a consistent brand image across marketing channels. 

AI-powered graphic design tools offer efficiency, cost savings, consistency, and data-driven design recommendations for your ad campaigns, so you should definitely try them out. 

Top 10 AI Tools for Marketing (BrightBid’s Pick)

Here at BrightBid, we love using AI in marketing. We picked the top tools we know B2B marketing teams are loving, so check those out.

We believe that no human should do a machine’s job, and AI and automation have a place in re-humanizing work.

We love this quote from Econsultancy when they are talking about automation and generative AI.

“Importantly, automation frees up humans to do non rote tasks. Something that will become increasingly important as the pressure mounts to get more from the same size, or potentially smaller, teams. Contrary to expectations, this means automation actually has a role to play in re-humanising work”.

So, here are our top 10 of AI tools for marketing.

• ChatGPT is a popular AI tool used for various marketing purposes, including blog writing, email hooks, social media posts, and even creating formulas for Excel functions.
• Quill.bot is a paraphrasing tool that can transform AI-generated copy into a more distinct tone of voice.
• “This Person Does Not Exist” is a tool that generates realistic-looking images based on text prompts, which can be useful for websites needing quick and royalty-free images.
• Synthesia is an AI video creation app that can generate human narrations for videos based on text prompts.
• Runway ml is another video creation app that creates video scenes from text prompts and offers real-time video editing and collaboration.
• Dall-e and Midjourney are tools for creating illustrations and AI art from text prompts, commonly used for ebook illustrations and blog articles.
• Marketmuse is a content strategy company that uses AI to analyze existing websites and provides personalized approaches to writing new themes, saving time for B2B marketing teams.
• Mutiny is a product that uses IP tracking to understand website visitors and assigns them different personas, rewriting the homepage headline and supporting copy using AI.
• Sales coaching SaaS companies like Gong, Jiminny, Salesloft, and Meetric record video sales calls, offer real-time hints to improve the sales process, and transcribe the calls for knowledge transfer.
• creatopy uses artificial intelligence to suggest templates and designs for visually appealing ads.

Conclusion

AI generative tools cater to various aspects of the advertising process, from content generation and copywriting to ad management and optimization. As AI continues to evolve, we can expect even more innovative solutions to emerge, offering enhanced capabilities for ad creation and management. Incorporating these AI tools into your ad strategy can lead to improved campaign efficiency, better results, and a competitive edge in the world of digital advertising.