Google has announced the permanent shutdown of the Content API for Shopping, scheduled for August 18, 2026. Its replacement is the Google Merchant API, a highly modular, programmatic tool designed to automate complex account setups at a scale the old system could not handle. Here is exactly why moving to the new Merchant API isn’t…

Shifting 10-25% of your search budget to Bing Ads lowers B2B Cost-Per-Acquisition by 20% compared to Google Ads, according to BrightBid data from 2026.

Stop hunting keywords. Learn why Feed Structure is the new SEO for Google Shopping in 2026. See how Campusbokhandeln used this to drive +355% value.

Within the Google Ads ecosystem, improving ROAS can dramatically boost a brand’s performance. But it’s important to note that it differs significantly when we look at Google Shopping Ads specifically.

All retailers must use CSS to advertise products on Google Shopping: either Google’s CSS or an alternative stand-alone CSS like BrightBid. In this article, we’ll guide you through how to choose a CSS that suits your needs.

Learn how to manage branded traffic in Performance Max campaigns, exclude brand terms effectively, and optimize your results using the latest tools and strategies from BrightBid.

The era of generic, untargeted ads has run its course, making way for Artificial Intelligence. With AI, you have the capability to craft personalized, precisely targeted ads. In this blog post, we’ll talk about the best ways to personalize and optimize your advertising endeavors using AI.

Discover the essential Google Shopping Ads best practices for optimizing your shopping campaigns.

The strategic use of seasonal keywords is a key factor in determining the success of your Google Ads. With the online marketplace constantly changing throughout the year, it’s important to grasp the significance of these keywords and utilize them effectively to maximize the impact of your advertising campaigns.

By experimenting with different Google Shopping feed types and optimizing them, you can significantly improve your shop’s performance. In this article, we will guide you through the seven different types of Google Shopping product feeds and show you how to use them.

With AI, e-commerce businesses can be even more precise and efficient in their customer segmentation. In this blog post, we’ll dive into the amazing benefits of AI-driven customer segmentation and see how it can help you reach the perfect audience every time.

Managing PPC campaigns can be tough and time-consuming. Learn the 10 ways you can improve your PPC campaigns with AI and automation.