{"id":24434,"date":"2025-08-15T07:44:47","date_gmt":"2025-08-15T07:44:47","guid":{"rendered":"https:\/\/brightbid.com\/blog\/performance-max-guide\/"},"modified":"2025-11-10T18:22:15","modified_gmt":"2025-11-10T18:22:15","slug":"performance-max-guide","status":"publish","type":"blog","link":"https:\/\/brightbid.com\/sv\/blog\/performance-max-guide\/","title":{"rendered":"Performance Max: A Comprehensive Guide with Examples"},"content":{"rendered":"\n<div class=\"wp-block-rank-math-toc-block has-link-color wp-elements-e3aa86c42074c16635c76e4911baded6\" id=\"rank-math-toc\" id=\"rank-math-toc\"><h2>Table of Contents<\/h2><nav><ul><li ><a href=\"#improve-your-ppc-campaigns-with-bright-bid\">Improve your PPC campaigns with BrightBid <\/a><\/li><li ><a href=\"#quick-answers-performance-max-2025\">Quick Answers \u2014 Performance Max 2025<\/a><\/li><li ><a href=\"#what-is-performance-max\">What Is Performance Max?<\/a><\/li><li ><a href=\"#where-your-p-max-ads-show\">Where Your PMax Ads Show<\/a><\/li><li ><a href=\"#creating-your-performance-max-campaign-step-by-step\">Creating Your Performance Max Campaign \u2014 Step by Step<\/a><\/li><li ><a href=\"#p-max-bidding-strategies-when-to-use-what\">PMax Bidding Strategies \u2014 When to Use What<\/a><\/li><li ><a href=\"#performance-max-creative-assets-specs-and-practical-tips\">Performance Max Creative Assets \u2014 Specs and Practical Tips<\/a><\/li><li ><a href=\"#p-max-formats-reaching-customers-everywhere\">PMax Formats \u2014 Reaching Customers Everywhere<\/a><\/li><li ><a href=\"#p-max-vs-search-when-each-wins\">PMax vs. Search \u2014 When Each Wins<\/a><\/li><li ><a href=\"#improve-your-ppc-campaigns-with-bright-bid-1\">Improve your PPC campaigns with BrightBid <\/a><\/li><li ><a href=\"#p-max-for-lead-gen-not-just-for-sales\">PMax for Lead Gen (Not Just for Sales)<\/a><\/li><li ><a href=\"#examples-of-p-max-ads-in-action\">Examples of PMax Ads in Action<\/a><\/li><li ><a href=\"#your-first-p-max-quick-start-10-steps\">Your First PMax \u2014 Quick Start (10 Steps)<\/a><\/li><li ><a href=\"#the-optimization-loop-weekly\">The Optimization Loop (Weekly)<\/a><\/li><li ><a href=\"#conclusion-unleash-p-max-without-losing-control\">Conclusion \u2014 Unleash PMax (Without Losing Control)<\/a><\/li><li ><a href=\"#faq-performance-max-with-examples-and-customer-proof\">FAQ \u2014 Performance Max (with Examples and Customer Proof)<\/a><ul><li ><a href=\"#q-1-im-new-where-do-i-start-with-performance-max\">Q1: I\u2019m new\u2014where do I start with Performance Max?<\/a><\/li><li ><a href=\"#q-2-how-do-i-analyze-and-optimize-an-active-p-max\">Q2: How do I analyze and optimize an active PMax?<\/a><\/li><li ><a href=\"#q-3-what-changed-in-2025-that-actually-matters\">Q3: What changed in 2025 that actually matters?<\/a><\/li><li ><a href=\"#q-4-e-commerce-specific-how-do-i-optimize-shopping-performance-under-p-max\">Q4: E-commerce specific\u2014How do I optimize shopping performance under PMax?<\/a><\/li><li ><a href=\"#q-5-any-customer-proof-or-case-studies\">Q5: Any customer proof or case studies?<\/a><\/li><li ><a href=\"#q-6-do-you-have-solutions-beyond-the-blog\">Q6: Do you have solutions beyond the blog?<\/a><\/li><\/ul><\/li><li ><a href=\"#improve-your-ppc-campaigns-with-bright-bid-2\">Improve your PPC campaigns with BrightBid <\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<p>Performance Max (PMax) lets your campaigns reach Search, Shopping, YouTube, Display, Discover, Gmail, and Maps. The upside: scale, reach, and automation. The catch: results hinge on feed quality, conversion hygiene, asset coverage, and smart guardrails. This guide explains what PMax is, shows PMax ads examples across Google\u2019s surfaces, walks you through setup, and gives an optimization loop to keep ROAS\/CPL sane.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-style-default has-border-color has-secondary-400-border-color has-primary-400-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-width:10px;padding-top:20px;padding-right:50px;padding-bottom:20px;padding-left:50px\">\n<h2 class=\"wp-block-heading has-white-400-color has-text-color\" id=\"improve-your-ppc-campaigns-with-bright-bid\"><em><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-secondary-600-color\">Improve <\/mark><\/em>your PPC campaigns with BrightBid <\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-base-color has-secondary-600-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/brightbid.com\/sv\/book-a-discovery-call\/\" target=\"_blank\" rel=\"noreferrer noopener\">Book a Demo<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"quick-answers-performance-max-2025\">Quick Answers \u2014 Performance Max 2025<\/h2>\n\n\n\n<p>\u2022 Best first bidding goal \u2192 Max Conversion Value, then add tROAS after stable volume<br>\u2022 Core levers \u2192 Feed quality, segmentation by margin\/intent, reviews, asset coverage (text\/image\/video)<br>\u2022 Biggest mistake \u2192 One giant PMax with loose conversions and no guardrails<br>\u2022 Must-have guardrails \u2192 Brand exclusions, URL expansion controls, (eligible) negatives, tight primary conversions<br>\u2022 Optimization cadence \u2192 Weekly: feed\/asset health, search term insights, budget shifts, creative refresh<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-performance-max\">What Is Performance Max?<\/h2>\n\n\n\n<p>PMax is a single campaign that distributes ads across all major Google surfaces using machine learning to mix placements, bids, and your assets.<\/p>\n\n\n\n<p>What that means in practice:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>One campaign, many surfaces (Search, Shopping, YouTube, Display, Discover, Gmail, Maps).<\/li>\n\n\n\n<li>Asset groups = mini-campaigns bundling creative, audience signals, and product sets.<\/li>\n\n\n\n<li>Conversion definitions and feed quality drive outcomes more than clever copy.<\/li>\n<\/ul>\n\n\n\n<p>What most guides leave out:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PMax amplifies inputs; messy feeds and loose conversions cap performance.<\/li>\n\n\n\n<li>Guardrails matter: brand exclusions and URL controls prevent wasted spend.<\/li>\n\n\n\n<li>Segmentation by margin\/intent beats category-only splits.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"where-your-p-max-ads-show\">Where Your PMax Ads Show<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Search: intent text ads that trigger alongside high-relevance queries.<\/li>\n\n\n\n<li>Shopping: product tiles (image, title, price, merchant).<\/li>\n\n\n\n<li>YouTube: short hooks and in-feed promos to create demand.<\/li>\n\n\n\n<li>Display: responsive banners for reach and remarketing.<\/li>\n\n\n\n<li>Discover: rich image\/video units in personalized feeds.<\/li>\n\n\n\n<li>Gmail: promo-style units that open like an email.<\/li>\n\n\n\n<li>Maps\/Local: pins, inventory, and directions for nearby intent.<\/li>\n<\/ul>\n\n\n\n<p>The channel list above doubles as a checklist\u2014make sure your assets can populate each surface.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"creating-your-performance-max-campaign-step-by-step\">Creating Your Performance Max Campaign \u2014 Step by Step<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Define goals and conversions<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pick Sales or Leads and mark only \u201creal\u201d outcomes as primary.<\/li>\n\n\n\n<li>Turn on Enhanced Conversions; import offline events for lead quality (MQL\/SQL).<\/li>\n<\/ul>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Segment before you start<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Split asset groups by margin band, lifecycle, or intent (evergreen, promo, clearance).<\/li>\n\n\n\n<li>Isolate winners so budget isn\u2019t averaged down.<\/li>\n<\/ul>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>Budget and bidding<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Start with Max Conversions\/Value (no target).<\/li>\n\n\n\n<li>Add tCPA\/tROAS only after 30\u201350 conversions in-window.<\/li>\n\n\n\n<li>Don\u2019t starve tests; protect proven groups.<\/li>\n<\/ul>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li>Audience signals that help<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>First-party lists (buyers, abandoners, high LTV).<\/li>\n\n\n\n<li>Interest\/keyword themes as hints (not hard filters).<\/li>\n\n\n\n<li>New customer acquisition goal when growth is a priority.<\/li>\n<\/ul>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li>Asset coverage (text\/image\/video\/feed)<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Text: many headlines (short\/long), benefits, proof, CTA.<\/li>\n\n\n\n<li>Images: clean product shots + 1\u20132 lifestyle variants, in square\/landscape\/vertical.<\/li>\n\n\n\n<li>Video: 6\u201315s hook + 20\u201330s explainer with captions.<\/li>\n\n\n\n<li>Feed: correct titles\/attributes, GTINs, price\/availability parity; fix disapprovals first.<\/li>\n<\/ul>\n\n\n\n<ol start=\"6\" class=\"wp-block-list\">\n<li>Guardrails before launch<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand exclusions, URL expansion controls, eligible negatives, location\/language sanity.<\/li>\n\n\n\n<li>Pin critical lines sparingly\u2014don\u2019t over-constrain.<\/li>\n<\/ul>\n\n\n\n<ol start=\"7\" class=\"wp-block-list\">\n<li>Launch \u2192 allow 7\u201314 days of learning<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Avoid daily thrash; evaluate after meaningful volume.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"p-max-bidding-strategies-when-to-use-what\">PMax Bidding Strategies \u2014 When to Use What<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Strategy<\/th><th>Use When\u2026<\/th><th>Watch Outs<\/th><\/tr><\/thead><tbody><tr><td>Maximize Conversions<\/td><td>Early learning; low volume<\/td><td>May chase cheap\/low value<\/td><\/tr><tr><td>Max Conversion Value<\/td><td>You track revenue values<\/td><td>Needs clean value tracking<\/td><\/tr><tr><td>Target CPA<\/td><td>Stable lead volume; known quality<\/td><td>Too-low CPA throttles delivery<\/td><\/tr><tr><td>Target ROAS<\/td><td>E-com with reliable revenue signals<\/td><td>Needs history or it underdelivers<\/td><\/tr><tr><td>Portfolio bidding<\/td><td>Cross-campaign consistency<\/td><td>Can mask individual issues<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Rule: start broad, stabilize, then layer targets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"performance-max-creative-assets-specs-and-practical-tips\">Performance Max Creative Assets \u2014 Specs and Practical Tips<\/h2>\n\n\n\n<p>Text<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>8\u201315 headlines mixing benefits, features, and objection-busters.<\/li>\n\n\n\n<li>4+ descriptions with strong CTAs and proof.<\/li>\n<\/ul>\n\n\n\n<p>Images<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product-first images + 1\u20132 lifestyle variants per asset group.<\/li>\n\n\n\n<li>Supply square, landscape, vertical to fill all placements.<\/li>\n<\/ul>\n\n\n\n<p>Video<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>One 6\u201315s hook and one 20\u201330s main with captions.<\/li>\n\n\n\n<li>One problem \u2192 one benefit \u2192 one CTA.<\/li>\n<\/ul>\n\n\n\n<p>Feed<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Accurate titles\/attributes, GTIN, price\/availability parity.<\/li>\n\n\n\n<li>Fix warnings\/disapprovals weekly.<\/li>\n<\/ul>\n\n\n\n<p>These choices directly influence how your Performance Max ads render across each surface.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"p-max-formats-reaching-customers-everywhere\">PMax Formats \u2014 Reaching Customers Everywhere<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Demand gen: YouTube\/Discover<\/li>\n\n\n\n<li>Demand capture: Search\/Shopping<\/li>\n\n\n\n<li>Demand recapture: Display\/Remarketing\/Gmail<\/li>\n<\/ul>\n\n\n\n<p>Design asset groups so they cover all three roles. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"p-max-vs-search-when-each-wins\">PMax vs. Search \u2014 When Each Wins<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Scenario<\/th><th>PMax Advantage<\/th><th>Search Advantage<\/th><\/tr><\/thead><tbody><tr><td>Broad reach \/ new audience discovery<\/td><td>Cross-surface automation, YouTube\/Discover<\/td><td>\u2014<\/td><\/tr><tr><td>High-intent query capture<\/td><td>Will show, less controllable<\/td><td>Exact keyword\/ad control<\/td><\/tr><tr><td>Brand protection<\/td><td>Can assist<\/td><td>Precision with match\/negatives<\/td><\/tr><tr><td>Granular testing and control<\/td><td>Limited levers<\/td><td>Full control (ads, bids, negatives)<\/td><\/tr><tr><td>Speed to scale<\/td><td>Faster across surfaces<\/td><td>Slower but surgical<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Practical play: run both. Use Search to lock in profitable intent; use PMax to scale and feed the funnel.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-style-default has-border-color has-secondary-400-border-color has-primary-400-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-width:10px;padding-top:20px;padding-right:50px;padding-bottom:20px;padding-left:50px\">\n<h2 class=\"wp-block-heading has-white-400-color has-text-color\" id=\"improve-your-ppc-campaigns-with-bright-bid-1\"><em><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-secondary-600-color\">Improve <\/mark><\/em>your PPC campaigns with BrightBid <\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-base-color has-secondary-600-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/brightbid.com\/sv\/book-a-discovery-call\/\" target=\"_blank\" rel=\"noreferrer noopener\">Book a Demo<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"p-max-for-lead-gen-not-just-for-sales\">PMax for Lead Gen (Not Just for Sales)<\/h2>\n\n\n\n<p>Capture interest &amp; build trust<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TOFU assets on YouTube\/Discover + proof-driven LPs (demos, templates, trials).<\/li>\n<\/ul>\n\n\n\n<p>Tailor PMax to leads<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Primary conversion = qualified lead (not email click).<\/li>\n\n\n\n<li>Enhanced Conversions + offline imports for MQL\/SQL.<\/li>\n\n\n\n<li>New customer acquisition goal when net-new is the KPI.<\/li>\n<\/ul>\n\n\n\n<p>Nurture to revenue<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Retarget with case studies, pricing explainers, and social proof.<\/li>\n\n\n\n<li>Sync CRM segments back for lifecycle messaging.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"examples-of-p-max-ads-in-action\">Examples of PMax Ads in Action<\/h2>\n\n\n\n<p>Retail<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Seasonal asset group (sale messaging)<\/li>\n\n\n\n<li>Evergreen asset group (bestsellers)<\/li>\n\n\n\n<li>Clearance asset group (price leadership)<\/li>\n<\/ul>\n\n\n\n<p>SaaS<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Demo CTA (high intent)<\/li>\n\n\n\n<li>\u201cTry free\u201d CTA (mid-funnel)<\/li>\n\n\n\n<li>6\u201315s feature reels on YouTube for demand creation<\/li>\n<\/ul>\n\n\n\n<p>Local<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Maps + Local Extensions + inventory feeds for visits\/calls<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"your-first-p-max-quick-start-10-steps\">Your First PMax \u2014 Quick Start (10 Steps)<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Choose objective (Sales\/Leads) with true primary conversions<\/li>\n\n\n\n<li>De-select micro-conversions<\/li>\n\n\n\n<li>Structure 2\u20134 asset groups by margin\/intent<\/li>\n\n\n\n<li>Add 1P lists + high-intent signals<\/li>\n\n\n\n<li>Start with Max Conversion Value (no target)<\/li>\n\n\n\n<li>Budget to learn (don\u2019t starve tests)<\/li>\n\n\n\n<li>Provide full text, 3 image orientations, short video<\/li>\n\n\n\n<li>Add brand exclusions\/URL controls\/negatives (eligible)<\/li>\n\n\n\n<li>Launch; respect 7\u201314 day learning<\/li>\n\n\n\n<li>Shift budget to winners; fix feed; refresh creatives<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-optimization-loop-weekly\">The Optimization Loop (Weekly)<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Feed health \u2192 fix disapprovals; check pricing parity<\/li>\n\n\n\n<li>Search term insights \u2192 add negatives (eligible); spot new themes<\/li>\n\n\n\n<li>Asset groups \u2192 cut waste; fund winners<\/li>\n\n\n\n<li>Budget moves \u2192 protect high-margin groups; ring-fence tests<\/li>\n\n\n\n<li>Creative refresh \u2192 rotate headlines\/images\/video; retire laggards<\/li>\n\n\n\n<li>Bidding \u2192 add tROAS\/tCPA only after stability<\/li>\n<\/ul>\n\n\n\n<p>Grab your Performance Max action checklist below \ud83d\udc47<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/brightbid.com\/wp-content\/uploads\/2025\/08\/Google-Performance-Max-Fast-Start-and-Weekly-Ops-1.pdf\"><img decoding=\"async\" width=\"793\" height=\"1122\" src=\"https:\/\/brightbid.com\/wp-content\/uploads\/2025\/08\/Google-Performance-Max-Fast-Start-and-Weekly-Ops.svg\" alt=\"Google Performance Max Fast Start and Weekly Ops\" class=\"wp-image-29815\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion-unleash-p-max-without-losing-control\">Conclusion \u2014 Unleash PMax (Without Losing Control)<\/h2>\n\n\n\n<p>PMax works when inputs are clean (feed, conversions, assets) and risks are constrained (exclusions, URL controls, negatives). Segment by margin and intent, give the system enough creative and value signals, then guide it with measured targets. Do that and your Performance Max ads will compound faster than a Search-only plan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq-performance-max-with-examples-and-customer-proof\">FAQ \u2014 Performance Max (with Examples and Customer Proof)<\/h2>\n\n\n\n<h3 class=\"wp-block-heading has-link-color wp-elements-ff5f6700ef21e58717facfb614963c63\" id=\"q-1-im-new-where-do-i-start-with-performance-max\">Q1: I\u2019m new\u2014where do I start with Performance Max?<\/h3>\n\n\n\n<p class=\"has-link-color wp-elements-a1c2207c3e051a621336197fac36771e\"><br>\u2022 Read: <strong><a href=\"https:\/\/brightbid.com\/sv\/blog\/performance-max-campaigns-beginners-guide\/\">Performance Max for Beginners: A Step-by-Step Guide<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-link-color wp-elements-6a406d00c71b32cd330d157fe06a1e45\" id=\"q-2-how-do-i-analyze-and-optimize-an-active-p-max\">Q2: How do I analyze and optimize an active PMax?<\/h3>\n\n\n\n<p class=\"has-link-color wp-elements-4a79fb4b054ed39c11c6e3b9cffab1bd\"><br>\u2022 Read: <strong><a href=\"https:\/\/brightbid.com\/sv\/blog\/how-to-analyze-performance-max-campaigns\/\">Performance Max: A Deep Dive into Analysis &amp; Optimization<\/a><\/strong><br>\u2022 Fixes: <strong><a href=\"https:\/\/brightbid.com\/sv\/blog\/hur-man-fixar-lag-prestanda-i-google-pmax\/\">How to Fix Low Ad Performance on Google Performance Max<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-link-color wp-elements-e2f7b2d50894aabbe53f3d7b2f3da5a6\" id=\"q-3-what-changed-in-2025-that-actually-matters\">Q3: What changed in 2025 that actually matters?<\/h3>\n\n\n\n<p class=\"has-link-color wp-elements-9f0f871abf97cb2b48fa5bc1aa54593b\"><br>\u2022 Start here: <strong><a href=\"https:\/\/brightbid.com\/blog\/master-performance-max-new-features-2025\/\">How to Kick Off 2025 with New Performance Max Features<\/a><\/strong><br>\u2022 Brand\/URL controls: <strong><a href=\"https:\/\/brightbid.com\/sv\/blog\/varumarkestrafik-performance-max\/\">How to Deal with Branded Traffic in Performance Max<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-link-color wp-elements-604ebb828e207115891c122bab94affc\" id=\"q-4-e-commerce-specific-how-do-i-optimize-shopping-performance-under-p-max\">Q4: E-commerce specific\u2014How do I optimize shopping performance under PMax?<\/h3>\n\n\n\n<p class=\"has-link-color wp-elements-64a4d5dad077c16438d2badea6965364\"><br>\u2022 Product selection: <strong><a href=\"https:\/\/brightbid.com\/sv\/blog\/hur-man-exkluderar-produkter-fran-performance-max-kampanjer-och-varfor\/\">How to Exclude Products from Performance Max (and Why)<\/a><\/strong><br>\u2022 Shopping optimization: <strong><a href=\"https:\/\/brightbid.com\/sv\/blog\/10-tips-for-optimisering-av-google-performance-max-shopping-kampanjer\/\">10 Tips for Optimizing Google Performance Max Shopping Campaigns<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-link-color wp-elements-62f21614c8574ce9ba7bba18c0e04948\" id=\"q-5-any-customer-proof-or-case-studies\">Q5: Any customer proof or case studies?<\/h3>\n\n\n\n<p class=\"has-link-color wp-elements-ffe45e1448822df6bb3cfbea44af3fb7\"><br>\u2022 Overview: <strong><a href=\"https:\/\/brightbid.com\/sv\/kundcase\/\">Customer Stories<\/a><\/strong><br>\u2022 Deep dive: <strong><a href=\"https:\/\/brightbid.com\/customer-story\/stalhasten\/\">St\u00e5lh\u00e4sten \u2014 How to Market Bikes Online with AI<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-link-color wp-elements-93dcc4dd50554a544cc220e2f5cbce80\" id=\"q-6-do-you-have-solutions-beyond-the-blog\">Q6: Do you have solutions beyond the blog?<\/h3>\n\n\n\n<p class=\"has-link-color wp-elements-a04d23a4ae4a9d06c7e1c657d2b691cf\"><br>\u2022 Explore solutions: <strong><a href=\"https:\/\/brightbid.com\/sv\/google-shopping\/\">BrightBid \u2014 Google Shopping AI Solution<\/a><\/strong> (helpful alongside PMax)<br>\u2022 More articles: <strong><a href=\"https:\/\/brightbid.com\/sv\/blog\/\">BrightBid Blog<\/a><\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-style-default has-border-color has-secondary-400-border-color has-primary-400-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-width:10px;padding-top:20px;padding-right:50px;padding-bottom:20px;padding-left:50px\">\n<h2 class=\"wp-block-heading has-white-400-color has-text-color\" id=\"improve-your-ppc-campaigns-with-bright-bid-2\"><em><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-secondary-600-color\">Improve <\/mark><\/em>your PPC campaigns with BrightBid <\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-base-color has-secondary-600-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/brightbid.com\/sv\/book-a-discovery-call\/\" target=\"_blank\" rel=\"noreferrer noopener\">Book a Demo<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>PMax is designed to simplify your advertising life and maximize results. But with all that automation and cross-channel magic, where do you even begin? This guide is your PMax roadmap.<\/p>\n","protected":false},"author":5,"featured_media":22359,"menu_order":0,"template":"","format":"standard","class_list":["post-24434","blog","type-blog","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/brightbid.com\/sv\/wp-json\/wp\/v2\/blog\/24434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brightbid.com\/sv\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/brightbid.com\/sv\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/brightbid.com\/sv\/wp-json\/wp\/v2\/users\/5"}],"version-history":[{"count":6,"href":"https:\/\/brightbid.com\/sv\/wp-json\/wp\/v2\/blog\/24434\/revisions"}],"predecessor-version":[{"id":30024,"href":"https:\/\/brightbid.com\/sv\/wp-json\/wp\/v2\/blog\/24434\/revisions\/30024"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brightbid.com\/sv\/wp-json\/wp\/v2\/media\/22359"}],"wp:attachment":[{"href":"https:\/\/brightbid.com\/sv\/wp-json\/wp\/v2\/media?parent=24434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}