{"id":17108,"date":"2025-06-06T08:55:59","date_gmt":"2025-06-06T08:55:59","guid":{"rendered":"https:\/\/brightbid.com\/blog\/what-are-google-shopping-feed-types-and-how-to-use-them\/"},"modified":"2024-04-25T11:54:54","modified_gmt":"2024-04-25T11:54:54","slug":"vad-ar-google-shopping-feedtyper-och-hur-anvander-man-dem","status":"publish","type":"blog","link":"https:\/\/brightbid.com\/sv\/blog\/vad-ar-google-shopping-feedtyper-och-hur-anvander-man-dem\/","title":{"rendered":"Vad \u00e4r Google Shopping-feedtyper och hur anv\u00e4nder man dem?"},"content":{"rendered":"\n<p>Standardproduktfeeden (prim\u00e4rfeeden) p\u00e5 Google Shopping r\u00e4cker ofta f\u00f6r att skapa en framg\u00e5ngsrik annonskampanj. Samtidigt kan du avsev\u00e4rt f\u00f6rb\u00e4ttra din butiks prestanda genom att experimentera med olika Google Shopping-feedtyper och optimera dem. Detta inkluderar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Minskade annonskostnader<\/li>\n\n\n\n<li>\u00d6kad klickfrekvens (CTR)<\/li>\n\n\n\n<li>Totalf\u00f6rb\u00e4ttring av avkastning p\u00e5 annonskostnader (ROAS)<\/li>\n<\/ul>\n\n\n\n<p>I den h\u00e4r artikeln guidar vi dig igenom de sju olika typerna av Google Shopping-produktfeeder.<\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block has-link-color wp-elements-dcde1404bb2198a50d7f181ec7548c48\" id=\"rank-math-toc\"><h2>Inneh\u00e5llsf\u00f6rteckning<\/h2><nav><ul><li class=\"\"><a href=\"#google-merchant-center-primarfeed\">Google Merchant Center prim\u00e4rfeed<\/a><\/li><li class=\"\"><a href=\"#google-merchant-center-kompletteringsfeed\">Google Merchant Center kompletteringsfeed<\/a><ul><\/ul><\/li><li class=\"\"><a href=\"#google-shopping-kampanjfeed-for-erbjudanden\">Google Shopping-kampanjfeed f\u00f6r erbjudanden<\/a><\/li><li class=\"\"><a href=\"#google-lokala-lagerannonser-feed\">Google Lokala lagerannonser-feed<\/a><\/li><li class=\"\"><a href=\"#google-manufacturer-feed\">Google Manufacturer Feed<\/a><\/li><li class=\"\"><a href=\"#dynamiska-remarketingfeeder\">Dynamiska remarketingfeeder<\/a><\/li><li class=\"\"><a href=\"#product-rating-feed\">Product Rating Feed<\/a><\/li><li class=\"\"><a href=\"#basta-praxis-for-google-shopping-feeder\">B\u00e4sta praxis f\u00f6r Google Shopping-feeder<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"google-merchant-center-primarfeed\"><strong><strong>Google Merchant Center prim\u00e4rfeed<\/strong><\/strong><\/h2>\n\n\n\n<p>Det h\u00e4r \u00e4r den obligatoriska feeden f\u00f6r alla webbutik\u00e4gare p\u00e5 Google Shopping. Google Shopping prim\u00e4rfeed anv\u00e4nds f\u00f6r att f\u00f6rse Google Merchant Center med all produktdata relaterad till din katalog. De attribut du beh\u00f6ver l\u00e4gga till i dina produkter inom den h\u00e4r feeden inkluderar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>id<\/li>\n\n\n\n<li>titel<\/li>\n\n\n\n<li>beskrivning<\/li>\n\n\n\n<li>l\u00e4nk<\/li>\n\n\n\n<li>image_link(bildl\u00e4nk)<\/li>\n\n\n\n<li>pris<\/li>\n\n\n\n<li>skick<\/li>\n\n\n\n<li>tillg\u00e4nglighet<\/li>\n\n\n\n<li>m\u00e4rke<\/li>\n\n\n\n<li>gtin (anv\u00e4nd attributet identifier_exists f\u00f6r produkter utan GTIN-nummer)<\/li>\n<\/ul>\n\n\n\n<p>F\u00f6r kl\u00e4der\/plagg beh\u00f6ver du \u00e4ven ange f\u00f6ljande attribut:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00e5ldersgrupp<\/li>\n\n\n\n<li>k\u00f6n<\/li>\n\n\n\n<li>f\u00e4rg<\/li>\n\n\n\n<li>storlek<\/li>\n\n\n\n<li>material<\/li>\n<\/ul>\n\n\n\n<p>Det finns ocks\u00e5 n\u00e5gra valfria attribut som du inte b\u00f6r ignorera: product_type och google_product_category. Genom att ange dessa kan du \u00f6ka chansen att dina produkter visas f\u00f6r r\u00e4tt m\u00e5lgrupp i Googles s\u00f6kresultat.<\/p>\n\n\n\n<p>Du kan l\u00e4sa mer om attribut <a href=\"https:\/\/support.google.com\/merchants\/answer\/7052112?hl=en\" data-type=\"link\" data-id=\"https:\/\/support.google.com\/merchants\/answer\/7052112?hl=en\" target=\"_blank\" rel=\"noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-600-color\">h\u00e4r.<\/mark><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"google-merchant-center-kompletteringsfeed\"><strong><strong>Google Merchant Center kompletteringsfeed<\/strong><\/strong><\/h2>\n\n\n\n<p>Google Shopping kompletteringsfeed \u00e4r ett relativt enkelt men \u00e4nd\u00e5 kraftfullt verktyg. Prim\u00e4rfeeder och kompletteringsfeeder \u00e4r kopplade via ID-egenskapen. N\u00e4r ID:n i de tv\u00e5 feederna matchar uppdateras eller kompletteras produktinformationen i prim\u00e4rfeeden.<\/p>\n\n\n\n<p>Med en kompletteringsfeed kan du ge ytterligare produktinformation och data som saknas i din prim\u00e4rfeed utan att uppdatera den f\u00f6rra. Din prim\u00e4rfeed f\u00f6rblir intakt och berikas samtidigt med \u00f6ver 50 ytterligare attribut. Med kompletteringsfeeder kan du till exempel:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00c5sidos\u00e4tta artikelattribut<\/li>\n\n\n\n<li>L\u00e4gga till\/\u00e5sidos\u00e4tta information om rea<\/li>\n\n\n\n<li>L\u00e4gga till\/\u00e5sidos\u00e4tta information om anpassade etiketter<\/li>\n\n\n\n<li>L\u00e4gg till\/\u00c5sidos\u00e4tt egna etiketter<\/li>\n\n\n\n<li>L\u00e4gga till saknade GTIN-nummer (Global Trade Item Numbers)<\/li>\n\n\n\n<li>Fixa fel och underk\u00e4nnanden fr\u00e5n Google Merchant<\/li>\n\n\n\n<li>L\u00e4gga till lokal lagerinformation f\u00f6r lokala lagerannonser<\/li>\n\n\n\n<li>Exkludera produkter med attributet excluded_destination<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"fordelarna-med-att-anvanda-google-shopping-kompletteringsfeed\"><strong>F\u00f6rdelarna med att anv\u00e4nda Google Shopping kompletteringsfeed<\/strong><\/h3>\n\n\n\n<p>Google Shopping kompletteringsfeed erbjuder flera v\u00e4rdefulla f\u00f6rdelar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>B\u00e4ttre m\u00e5lgruppsinriktning.<\/strong> Du ger mer data till Google och f\u00e5r mer relevant m\u00e5lgruppsinriktning som resultat.<\/li>\n\n\n\n<li><strong>F\u00e5 ut mesta m\u00f6jliga av stora evenemang.<\/strong> Du kan skr\u00e4ddarsy dina erbjudanden till stora s\u00e4songsevenemang, t.ex. rea, utan att undergr\u00e4va din prim\u00e4ra feed.<\/li>\n\n\n\n<li><strong>Konkurrensf\u00f6rdel. <\/strong>Du kan placera mer varierande erbjudanden via shoppingkampanjer j\u00e4mf\u00f6rt med konkurrenternas.<\/li>\n\n\n\n<li><strong>Smidiga uppdateringar.<\/strong> Du kan enkelt inf\u00f6ra \u00e4ndringar i bulk och spara tid.<\/li>\n<\/ul>\n\n\n\n<p>Att integrera en kompletteringsfeed i din Google Shopping-strategi ger dig mer kontroll, flexibilitet och effektivitet, vilket i slut\u00e4ndan f\u00f6rb\u00e4ttrar din kampanjs prestanda.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"google-shopping-kampanjfeed-for-erbjudanden\"><strong><strong>Google Shopping-kampanjfeed f\u00f6r erbjudanden<\/strong><\/strong><\/h2>\n\n\n\n<p>Google Shopping-kampanjfeed f\u00f6r erbjudanden (\u00e4ven kallad Google Merchant Promotions) \u00e4r en bra l\u00f6sning f\u00f6r att \u00f6ka klickfrekvensen (CTR) f\u00f6r dina annonser. F\u00f6r n\u00e4rvarande \u00e4r den h\u00e4r feeden tillg\u00e4nglig i ett begr\u00e4nsat antal l\u00e4nder, inklusive:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>USA<\/li>\n\n\n\n<li>Storbritannien<\/li>\n\n\n\n<li>Australien<\/li>\n\n\n\n<li>Frankrike<\/li>\n\n\n\n<li>Tyskland<\/li>\n\n\n\n<li>Indien<\/li>\n<\/ul>\n\n\n\n<p class=\"has-link-color wp-elements-299be224b920740912be4c26d50a5285\">F\u00f6r att anv\u00e4nda Google Merchant Promotions m\u00e5ste du skicka in ett formul\u00e4r f\u00f6r att uttrycka ditt intresse f\u00f6r <a href=\"https:\/\/support.google.com\/merchants\/contact\/promos_contact\" data-type=\"link\" data-id=\"https:\/\/support.google.com\/merchants\/contact\/promos_contact\" target=\"_blank\" rel=\"noopener\">Merchant Promotions.<\/a> N\u00e4r din ans\u00f6kan har godk\u00e4nts kan du skapa en kampanjfeed f\u00f6r erbjudanden i ditt Google Merchant Center-konto.<\/p>\n\n\n\n<p>Kampanjfeeden f\u00f6r erbjudanden inneh\u00e5ller 6 obligatoriska f\u00e4lt:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>promotion_id<\/li>\n\n\n\n<li>product_applicability<\/li>\n\n\n\n<li>offer_type<\/li>\n\n\n\n<li>long_title<\/li>\n\n\n\n<li>promotion_effective_dates<\/li>\n\n\n\n<li>redemption_channel.<\/li>\n<\/ul>\n\n\n\n<p>Valfria attribut inkluderar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>promotions_display_dates<\/li>\n\n\n\n<li>description (not shown to users)<\/li>\n\n\n\n<li>generic_redemption_code<\/li>\n\n\n\n<li>image_link<\/li>\n\n\n\n<li>fine_print<\/li>\n\n\n\n<li>promotion_price.<\/li>\n<\/ul>\n\n\n\n<p>F\u00f6ljande typer av erbjudanden \u00e4r till\u00e5tna: rabatter, gratis g\u00e5vor och frakt. Kom ih\u00e5g att dina Google Merchant Promotions inte f\u00e5r p\u00e5g\u00e5 l\u00e4ngre \u00e4n 6 m\u00e5nader och m\u00e5ste f\u00f6lja f\u00f6ljande regler:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Var tydlig med de rabattsiffror du anger i erbjudandena.<\/strong> Exempelvis b\u00f6r en rabatt vara antingen 100 kr eller 10 %. Det b\u00f6r inte st\u00e5 &#8221;upp till 100 kr\/10 %&#8221;. Cashback i procent och po\u00e4ng \u00e4r endast till\u00e5tna i kombination med en godk\u00e4nd kampanj.<\/li>\n\n\n\n<li><strong>Inf\u00f6r inte h\u00e5rda regler f\u00f6r potentiella kunder<\/strong>, t.ex. gratis extraartiklar till de f\u00f6rsta 5 kunderna eller specialerbjudanden endast till en begr\u00e4nsad grupp anv\u00e4ndare (till exempel anv\u00e4ndare av ett specifikt onlinebetalningssystem, v\u00e5rdpersonal osv.).<\/li>\n\n\n\n<li><strong>Ge bort riktiga fysiska artiklar eller g\u00e5vor.<\/strong> Dessa f\u00e5r inte vara prenumerationer, prover osv.<\/li>\n\n\n\n<li><strong>Ge inl\u00f6sningskoder<\/strong> f\u00f6r fraktrabatter, kombinera dem inte med en godk\u00e4nd kampanj.<\/li>\n\n\n\n<li>Se till att dina <strong>erbjudanden kan l\u00f6sas in vid kassan eller vid k\u00f6ptillf\u00e4llet.<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"google-lokala-lagerannonser-feed\"><strong><strong>Google Lokala lagerannonser-feed<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"has-link-color wp-elements-0669491eb44a83d34ba53dcb76b0ad1e\">Enligt Google surfar <a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/in-store-mobile-shopping-behavior\/\" data-type=\"link\" data-id=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/in-store-mobile-shopping-behavior\/\" target=\"_blank\" rel=\"noopener\">78 % av julklappsshopparna efter produkter online innan de g\u00e5r till en fysisk butik f\u00f6r att h\u00e4mta upp dem. <\/a>En annan statistik visar att <a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-journey\/increase-foot-traffic-and-in-store-sales\/\" data-type=\"link\" data-id=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-journey\/increase-foot-traffic-and-in-store-sales\/\" target=\"_blank\" rel=\"noopener\">s\u00f6kningar efter &#8221;\u00f6ppet nu n\u00e4ra mig&#8221; har \u00f6kat globalt med \u00f6ver 400 % \u00e5r f\u00f6r \u00e5r.<\/a> Det \u00e4r h\u00e4r lokala lagerannonser (LIA) blir extremt anv\u00e4ndbara f\u00f6r butiks\u00e4gare.<\/p>\n\n\n\n<p>Med hj\u00e4lp av lokala lagerannonser-feeden kan du st\u00e4rka kopplingen mellan Google Shopping-annonsen online och den fysiska butikslokalen.<\/p>\n\n\n\n<p>Du kan anv\u00e4nda lokala lagerannonser-feeden till att:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>hj\u00e4lpa k\u00f6pare att f\u00f6rst\u00e5 om butiken ligger tillr\u00e4ckligt n\u00e4ra f\u00f6r att bes\u00f6ka<\/li>\n\n\n\n<li>f\u00f6rb\u00e4ttra antalet bes\u00f6kare i butiken<\/li>\n<\/ul>\n\n\n\n<p>De obligatoriska attributen f\u00f6r den lokala feeden \u00e4r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>store code<\/li>\n\n\n\n<li>id<\/li>\n\n\n\n<li>quantity<\/li>\n\n\n\n<li>price.<\/li>\n<\/ul>\n\n\n\n<p>Valfria attribut inkluderar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>sale price<\/li>\n\n\n\n<li>sale price effective date<\/li>\n\n\n\n<li>availability.<\/li>\n<\/ul>\n\n\n\n<p>F\u00f6r att skapa en feed m\u00e5ste du befinna dig i n\u00e5got av f\u00f6ljande l\u00e4nder:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Australien<\/li>\n\n\n\n<li>\u00d6sterrike<\/li>\n\n\n\n<li>Brasilien<\/li>\n\n\n\n<li>Kanada<\/li>\n\n\n\n<li>Danmark<\/li>\n\n\n\n<li>Frankrike<\/li>\n\n\n\n<li>Tyskland<\/li>\n\n\n\n<li>Japan<\/li>\n\n\n\n<li>Nederl\u00e4nderna<\/li>\n\n\n\n<li>Norge<\/li>\n\n\n\n<li>Sverige<\/li>\n\n\n\n<li>Schweiz<\/li>\n\n\n\n<li>Storbritannien<\/li>\n\n\n\n<li>USA<\/li>\n<\/ul>\n\n\n\n<p>Du beh\u00f6ver dessutom tre konton f\u00f6r att kunna anv\u00e4nda LIA-feeden:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Ads-konto<\/li>\n\n\n\n<li>Merchant Center-konto<\/li>\n\n\n\n<li>Google My Business Locations<\/li>\n<\/ul>\n\n\n\n<p><strong>S\u00e5 h\u00e4r konfigurerar du en lokal lagerannonser-feed<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aktivera funktionen f\u00f6r lokala lagerannonser. <strong>OBS! <\/strong>Du m\u00e5ste \u00e4ven verifiera sidan &#8221;Om oss&#8221; om du befinner dig i Europa.<\/li>\n\n\n\n<li>Skapa din lokala lagerannonser-feed. <strong>OBS!<\/strong> Om du har flera butiker m\u00e5ste du skapa en separat feed f\u00f6r varje butik.<\/li>\n\n\n\n<li>Registrera och skicka in de skapade feedsen.<\/li>\n\n\n\n<li>Skicka in en verifieringsbeg\u00e4ran f\u00f6r ditt lager.<\/li>\n\n\n\n<li>Aktivera dina lokala lagerannonser f\u00f6r dina Google Shopping-kampanjer.<\/li>\n<\/ul>\n\n\n\n<p>Se ocks\u00e5 till att du f\u00f6ljer riktlinjerna nedan.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Du har en butik med en fysisk plats.<\/li>\n\n\n\n<li>Du har till\u00e5tit alla policyer f\u00f6r Shopping-annonser<\/li>\n\n\n\n<li>Du samlar inte in n\u00e5gra personligt identifierbara uppgifter fr\u00e5n kunder.<\/li>\n\n\n\n<li>Du kr\u00e4ver inget medlemskap av kunder f\u00f6r att de ska kunna k\u00f6pa dina produkter.<\/li>\n<\/ul>\n\n\n\n<p><strong>What type of local inventory ad feed to choose<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Komplett lokal lagerannons feed.<\/strong> L\u00e4mpar sig f\u00f6r butiker som inte beh\u00f6ver uppdatera sitt lager dagligen det inkluderar hela ditt lager.<\/li>\n\n\n\n<li><strong>Kr\u00e4ver en extra inst\u00e4llning<\/strong> i Google Merchant Center: g\u00e5 till&nbsp;<strong>Produkter<\/strong>&nbsp;-&gt;&nbsp;<strong>Feeder<\/strong>&nbsp;-&gt;&nbsp;<strong>Inst\u00e4llningar<\/strong>&nbsp;och kryssa sedan i rutan \u201dBeh\u00e5ll artiklar som inte l\u00e4ngre finns i feedet\u201d.<\/li>\n<\/ul>\n\n\n\n<p><strong><strong>Kom ig\u00e5ng med lokala lagerannonser utan att skapa en egen feed<\/strong><\/strong><\/p>\n\n\n\n<p>Det finns ett s\u00e4tt f\u00f6r handlare att delta i lokala lagerannonser eller f\u00e5 gratis lokala produktlistningar via lokalfeed-samarbetsprogrammet. Du beh\u00f6ver d\u00e5 inte skapa dina egna prim\u00e4ra och lokala produktlager-feeder. \u00c5terf\u00f6rs\u00e4ljarnas POS\/lagerdata-leverant\u00f6rer kan skicka f\u00f6rs\u00e4ljnings- och lagerdata till Google f\u00f6r deras r\u00e4kning.<\/p>\n\n\n\n<p>L\u00e4s mer om lokalfeed-samarbetsprogrammet <a href=\"https:\/\/support.google.com\/merchants\/answer\/7676652?hl=en\" data-type=\"link\" data-id=\"https:\/\/support.google.com\/merchants\/answer\/7676652?hl=en\" target=\"_blank\" rel=\"noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-600-color\">h\u00e4r.<\/mark><\/a><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-style-default has-border-color has-secondary-400-border-color has-primary-400-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-width:10px;padding-top:20px;padding-right:50px;padding-bottom:20px;padding-left:50px\">\n<h2 class=\"wp-block-heading has-white-400-color has-text-color\" id=\"boosta-din-forsaljning-med-shopping-annonser\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-secondary-400-color\">Boosta<\/mark> din f\u00f6rs\u00e4ljning med Shopping-annonser<\/strong>&nbsp;<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-with-arrow-secondary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/brightbid.com\/sv\/book-a-discovery-call\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-400-color\">Testa <span style=\"background-color: rgba(0, 0, 0, 0); color: var(--wp--preset--color--primary-400); font-family: inherit; font-size: clamp(0.875rem, 0.8384rem + 0.183vw, 1rem);\">Bidbrain AI <\/span><\/mark><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"google-manufacturer-feed\"><strong>Google Manufacturer Feed<\/strong><\/h2>\n\n\n\n<p>Google skiljer ofta mellan tillverkare och \u00e5terf\u00f6rs\u00e4ljare. Om du s\u00e4ljer dina egna produkter kan du ansluta Google Manufacturer Feed f\u00f6r att:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>F\u00e5 mer kontroll \u00f6ver hur dina produkter presenteras f\u00f6r konsumenter p\u00e5 Google Shopping, Googles s\u00f6kresultat och andra Google-tj\u00e4nster.<\/li>\n\n\n\n<li>Ge en b\u00e4ttre varum\u00e4rkesupplevelse f\u00f6r shoppare med konsekvent och standardiserad produktinformation.<\/li>\n\n\n\n<li>Ge konsekvent information till \u00e5terf\u00f6rs\u00e4ljare genom att anv\u00e4nda GTIN \u2013 Global Trade Identification Numbers (<strong>observera <\/strong>att du kan l\u00e4gga till ett MPN (Manufacturer Part Number) f\u00f6rutom GTIN).<\/li>\n\n\n\n<li>F\u00e5 djupare insikter om konkurrenter, produktprestanda med mera.<\/li>\n<\/ul>\n\n\n\n<p>F\u00f6r att anv\u00e4nda den h\u00e4r feed-typen beh\u00f6ver du ett tillverkarkonto. Du kan skapa 20 feedar per land.<\/p>\n\n\n\n<p>H\u00e4r \u00e4r de 6 obligatoriska f\u00e4lten f\u00f6r Google Manufacturer Feed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>id<\/li>\n\n\n\n<li>gtin<\/li>\n\n\n\n<li>titel<\/li>\n\n\n\n<li>beskrivning<\/li>\n\n\n\n<li>bildl\u00e4nk<\/li>\n\n\n\n<li>m\u00e4rke<\/li>\n<\/ul>\n\n\n\n<p>Det \u00e4r \u00e4ven bra att l\u00e4gga till s\u00e5 m\u00e5nga ytterligare och valfria attribut som m\u00f6jligt. Detta hj\u00e4lper kunder att hitta de produkter som exakt matchar deras behov. Ytterligare och valfria attribut f\u00f6r Google Manufacturer Feed inkluderar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>mpn<\/li>\n\n\n\n<li>produktlinje<\/li>\n\n\n\n<li>funktionsbeskrivning<\/li>\n\n\n\n<li>ytterligare bildl\u00e4nk<\/li>\n\n\n\n<li>produktnamn<\/li>\n\n\n\n<li>produkttyp<\/li>\n\n\n\n<li>videol\u00e4nk<\/li>\n\n\n\n<li>produktsidans webbadress<\/li>\n\n\n\n<li>information om produktens ursprung<\/li>\n\n\n\n<li>avancerat produktinneh\u00e5ll<\/li>\n\n\n\n<li>lanseringsdatum<\/li>\n\n\n\n<li>rekommenderat pris<\/li>\n\n\n\n<li>produktdetaljer<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"dynamiska-remarketingfeeder\"><strong><strong>Dynamiska remarketingfeeder<\/strong><\/strong><\/h2>\n\n\n\n<p>Med en dynamisk remarketingfeed kan du f\u00e5nga uppm\u00e4rksamheten igen fr\u00e5n potentiella kunder som har sett dina produkter men \u00e4nnu inte k\u00f6pt dem. Du kan skapa responsiva annonser f\u00f6r att rikta in dig p\u00e5 \u00e5terkommande kunder och potentiella leads som faller bort under k\u00f6pprocessens olika stadier.<\/p>\n\n\n\n<p>F\u00f6r att anv\u00e4nda en dynamisk remarketingfeed beh\u00f6ver du:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>skicka in din datafeed via Google Merchant Center<\/li>\n\n\n\n<li>v\u00e4nta upp till 3 arbetsdagar p\u00e5 att din feed valideras<\/li>\n\n\n\n<li>l\u00e4nka samman dina Google Merchant Center- och Google Ads-konton<\/li>\n\n\n\n<li>skapa en dynamisk remarketingkampanj<\/li>\n<\/ul>\n\n\n\n<p class=\"has-link-color wp-elements-131e7c1c92d13a18951ac0eae9e216cf\">Du beh\u00f6ver dessutom uppfylla f\u00f6ljande krav f\u00f6r att kunna k\u00f6ra dynamiska remarketingkampanjer:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>en Google remarketingtagg m\u00e5ste vara installerad p\u00e5 din webbplats<\/li>\n\n\n\n<li>minst 100+ anv\u00e4ndare m\u00e5ste bes\u00f6ka din webbplats och bli taggade<\/li>\n\n\n\n<li>konverteringssp\u00e5rning med transaktionsv\u00e4rden m\u00e5ste vara aktiverad<\/li>\n\n\n\n<li>dina Google Shopping-kampanjer m\u00e5ste uppn\u00e5 minst 20 konverteringar under de senaste 45 dagarna<\/li>\n\n\n\n<li>du m\u00e5ste f\u00f6lja riktlinjerna f\u00f6r <a href=\"https:\/\/support.google.com\/adspolicy\/answer\/143465\" data-type=\"link\" data-id=\"https:\/\/support.google.com\/adspolicy\/answer\/143465\" target=\"_blank\" rel=\"noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-600-color\">personlig reklam<\/mark><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"product-rating-feed\"><strong>Product Rating Feed<\/strong><\/h2>\n\n\n\n<p class=\"has-link-color wp-elements-a945c138116faa014dd36e966873f053\">Att visa produktbetyg p\u00e5 Google Shopping-annonser kan vara ett v\u00e4ldigt effektivt s\u00e4tt att locka fler kunder till din butik. Om du har 50 eller fler recensioner p\u00e5 en produkt kan du v\u00e4lja att visa dem tillsammans med dina Google Shopping-annonser genom att f\u00f6lja feed-kraven. Du beh\u00f6ver \u00e4ven registrera dig f\u00f6r <a href=\"https:\/\/support.google.com\/merchants\/troubleshooter\/10994881\" data-type=\"link\" data-id=\"https:\/\/support.google.com\/merchants\/troubleshooter\/10994881\" target=\"_blank\" rel=\"noopener\">Product Rating-programmet.<\/a><\/p>\n\n\n\n<p>Det finns tre s\u00e4tt att koppla dina recensioner till Google Shopping-annonser:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google-kundrecensioner<\/li>\n\n\n\n<li>Merchant Center<\/li>\n\n\n\n<li>tredjepartsaggregator f\u00f6r recensioner<\/li>\n<\/ul>\n\n\n\n<p><strong><strong>Hur Google samlar in data f\u00f6r produktbetygsfeeder<\/strong><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Om du anv\u00e4nder en tredjepartsaggregator beh\u00f6ver du inte skicka in sj\u00e4lva feeden eftersom Google h\u00e4mtar data direkt fr\u00e5n aggregatorerna.<\/li>\n\n\n\n<li>Om recensionerna samlas in fr\u00e5n \u00e5terf\u00f6rs\u00e4ljarens webbplats m\u00e5ste du skapa en Google Product Rating Feed f\u00f6r att ge Google n\u00f6dv\u00e4ndig data.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-link-color wp-elements-5110f6965c11a13c3afc58fdb4151875\">Att konfigurera den h\u00e4r feeden kan hj\u00e4lpa dig att g\u00f6ra din produkt mer attraktiv f\u00f6r k\u00f6pare. Du kan l\u00e4ra dig mer om produktbetygsfeeder <a href=\"https:\/\/support.google.com\/merchants\/answer\/7075701?hl=en\" data-type=\"link\" data-id=\"https:\/\/support.google.com\/merchants\/answer\/7075701?hl=en\" target=\"_blank\" rel=\"noopener\">h\u00e4r.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/brightbid.com\/wp-content\/uploads\/2024\/04\/infographic-shopping-feedsvenska-1.png\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"6644\" height=\"12796\" src=\"https:\/\/brightbid.com\/wp-content\/uploads\/2024\/04\/infographic-shopping-feedsvenska-1.png\" alt=\"\" class=\"wp-image-21328\" style=\"object-fit:cover\" srcset=\"https:\/\/brightbid.com\/wp-content\/uploads\/2024\/04\/infographic-shopping-feedsvenska-1.png 6644w, https:\/\/brightbid.com\/wp-content\/uploads\/2024\/04\/infographic-shopping-feedsvenska-1-156x300.png 156w, https:\/\/brightbid.com\/wp-content\/uploads\/2024\/04\/infographic-shopping-feedsvenska-1-532x1024.png 532w, https:\/\/brightbid.com\/wp-content\/uploads\/2024\/04\/infographic-shopping-feedsvenska-1-768x1479.png 768w, https:\/\/brightbid.com\/wp-content\/uploads\/2024\/04\/infographic-shopping-feedsvenska-1-798x1536.png 798w\" sizes=\"(max-width: 6644px) 100vw, 6644px\" \/><\/a><figcaption class=\"wp-element-caption\">Vad \u00e4r Google Shopping-feedtyper? Hur v\u00e4ljer jag en Google Shopping-produktfeedtyp?<br><br><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"basta-praxis-for-google-shopping-feeder\"><strong>B\u00e4sta praxis f\u00f6r Google Shopping-feeder<\/strong><\/h2>\n\n\n\n<p>Oavsett vilken feed-typ du v\u00e4ljer, f\u00f6lj dessa b\u00e4sta praxiser f\u00f6r att optimera dina Google Shopping-annonser:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>V\u00e4lj verktyg f\u00f6r feedhantering som passar dig<\/strong>, t.ex. manuella verktyg, plugins eller Google Content API.<\/li>\n\n\n\n<li><strong>Ladda upp din feed var 30:e dag <\/strong>f\u00f6r att s\u00e4kerst\u00e4lla att Google anv\u00e4nder den senaste informationen.<\/li>\n\n\n\n<li><strong>Flytta inte produkter mellan olika Shopping-feeder.<\/strong> Om du vill inkludera en produkt i tv\u00e5 eller fler feeder, skapa ett separat produkt-ID f\u00f6r varje feed.<\/li>\n\n\n\n<li><strong>Skapa inte enorma feeder. <\/strong>F\u00f6rs\u00f6k ist\u00e4llet att dela upp stora produktlistor i mindre delar och f\u00f6rdela dem mellan olika feeder.<\/li>\n<\/ul>\n\n\n\n<p>Genom att v\u00e4lja r\u00e4tt feed-typ och f\u00f6lja b\u00e4sta praxiser kan du skapa framg\u00e5ngsrika Google Shopping-kampanjer som driver din verksamhet mot nya h\u00f6jder.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-style-default has-border-color has-secondary-400-border-color has-primary-400-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-width:10px;padding-top:20px;padding-right:50px;padding-bottom:20px;padding-left:50px\">\n<h2 class=\"wp-block-heading has-white-400-color has-text-color\" id=\"fa-ut-mer-av-dina-shopping-annonser\"><strong><strong>F\u00e5 ut <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-secondary-400-color\">mer<\/mark> av dina Shopping-annonser<\/strong><\/strong><\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-with-arrow-secondary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/brightbid.com\/sv\/book-a-discovery-call\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-400-color\">Testa BidBrain AI<\/mark><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Genom att experimentera med olika typer av Google Shopping-feeder och optimera dem kan du avsev\u00e4rt f\u00f6rb\u00e4ttra din butiks prestanda.In this article, we will guide you through the seven different types of Google Shopping product feeds and show you how to use them.<\/p>\n","protected":false},"author":11,"featured_media":21319,"menu_order":0,"template":"","format":"standard","class_list":["post-17108","blog","type-blog","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/brightbid.com\/sv\/wp-json\/wp\/v2\/blog\/17108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brightbid.com\/sv\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/brightbid.com\/sv\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/brightbid.com\/sv\/wp-json\/wp\/v2\/users\/11"}],"version-history":[{"count":6,"href":"https:\/\/brightbid.com\/sv\/wp-json\/wp\/v2\/blog\/17108\/revisions"}],"predecessor-version":[{"id":21332,"href":"https:\/\/brightbid.com\/sv\/wp-json\/wp\/v2\/blog\/17108\/revisions\/21332"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brightbid.com\/sv\/wp-json\/wp\/v2\/media\/21319"}],"wp:attachment":[{"href":"https:\/\/brightbid.com\/sv\/wp-json\/wp\/v2\/media?parent=17108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}