{"id":18919,"date":"2023-11-22T14:38:01","date_gmt":"2023-11-22T14:38:01","guid":{"rendered":"https:\/\/brightbid.com\/nyheter\/could-generative-ai-be-a-skill-leveller-in-marketing\/"},"modified":"2023-11-22T14:38:01","modified_gmt":"2023-11-22T14:38:01","slug":"could-generative-ai-be-a-skill-leveller-in-marketing","status":"publish","type":"post","link":"https:\/\/brightbid.com\/no\/nyheter\/could-generative-ai-be-a-skill-leveller-in-marketing\/","title":{"rendered":"Could generative AI be a \u2018skill leveller\u2019 in marketing?"},"content":{"rendered":"\n<p>ChatGPT makes \u201cthe average really visible\u201d, says Kate Cox, CMO at BrightBid, \u201cso you know what the baseline is.\u201d Econsultancy Live last week on the topic of &laquo;Generative AI Hype: Revolution or Mirage?&raquo;<\/p>\n\n\n\n<p><br>\u201cIf you know that that is \u2018average\u2019, you can then spend your time making it better, and just invest that human skill into that 20%-30% lift,\u201d she adds.<\/p>\n\n\n\n<p><br>She joined a panel of experts from the Financial Times, Barilla and Esure Group to discuss the possibilities and practical reality of this recently hyped tech.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/econsultancy.com\/generative-ai-great-equaliser-marketers\/\" target=\"_blank\" rel=\"noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-400-color\">Read the full report here<\/mark><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>ChatGPT makes \u201cthe average really visible\u201d, says Kate Cox, CMO at BrightBid, \u201cso you know what the baseline is.\u201d Econsultancy Live last week on the topic of &laquo;Generative AI Hype: Revolution or Mirage?&raquo; \u201cIf you know that that is \u2018average\u2019, you can then spend your time making it better, and just invest that human skill&hellip;<\/p>\n","protected":false},"author":11,"featured_media":18602,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[61],"tags":[],"class_list":["post-18919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brightbid-no"],"acf":[],"_links":{"self":[{"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/posts\/18919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/comments?post=18919"}],"version-history":[{"count":0,"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/posts\/18919\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/media\/18602"}],"wp:attachment":[{"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/media?parent=18919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/categories?post=18919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/tags?post=18919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}