{"id":18914,"date":"2023-10-30T14:34:44","date_gmt":"2023-10-30T14:34:44","guid":{"rendered":"https:\/\/brightbid.com\/nyheter\/uk-search-awards-2023\/"},"modified":"2023-10-30T14:34:44","modified_gmt":"2023-10-30T14:34:44","slug":"uk-search-awards-2023","status":"publish","type":"post","link":"https:\/\/brightbid.com\/no\/nyheter\/uk-search-awards-2023\/","title":{"rendered":"UK Search Awards 2023"},"content":{"rendered":"\n<p>Great to be a finalist in the UK Search Awards alongside our customer <a href=\"https:\/\/brightbid.com\/customer-story\/onsecurity\/\">OnSecurity<\/a>. Read how this UK-based SaaS cyber security provider faced the challenge of reducing CPL and scaling lead quality in Google Paid Search and how BrightBid slashed CPL by 80% in a month and OnSecurity tripled search spend after one month.<\/p>\n\n\n\n<p><strong>Key Steps to Success:<br><\/strong>\ud83d\udd0d In-Depth Analysis: Tailored AI-optimized account structure.<br>\ud83d\udd17 Campaign Restructuring: Eliminated keyword cannibalisation.<br>\ud83d\ude80 Boosted Machine Learning: Secondary conversion actions for faster results.<br>\ud83d\udcdd Ad Copy Refinement: Fine-tuned for higher conversion.<br>\ud83c\udf0e Targeting Optimization: Favourable timezones for US market.<br>\ud83d\udca1Bid Strategy Evolution: Focused on higher-value users.<br>\u2728 Ongoing Journey: Constant testing &amp; CRM integration.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/searchawards.co.uk\/2023-shortlist\/\" target=\"_blank\" rel=\"noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-400-color\">See the full shortlist here<\/mark><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Great to be a finalist in the UK Search Awards alongside our customer OnSecurity. Read how this UK-based SaaS cyber security provider faced the challenge of reducing CPL and scaling lead quality in Google Paid Search and how BrightBid slashed CPL by 80% in a month and OnSecurity tripled search spend after one month. Key&hellip;<\/p>\n","protected":false},"author":11,"featured_media":18364,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[61],"tags":[],"class_list":["post-18914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brightbid-no"],"acf":[],"_links":{"self":[{"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/posts\/18914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/comments?post=18914"}],"version-history":[{"count":0,"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/posts\/18914\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/media\/18364"}],"wp:attachment":[{"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/media?parent=18914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/categories?post=18914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/tags?post=18914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}