{"id":14163,"date":"2023-05-11T11:27:56","date_gmt":"2023-05-11T11:27:56","guid":{"rendered":"https:\/\/brightbid.com\/marketing-and-sales-soar-with-generative-ai-2\/"},"modified":"2023-07-20T13:18:41","modified_gmt":"2023-07-20T13:18:41","slug":"marketing-and-sales-soar-with-generative-ai","status":"publish","type":"post","link":"https:\/\/brightbid.com\/no\/nyheter\/marketing-and-sales-soar-with-generative-ai\/","title":{"rendered":"Marketing and sales soar with Generative AI"},"content":{"rendered":"<p>McKinsey &amp; Company just released a great report on generative AI and its impact on marketing and sales teams. BrightBid see it from both sides: both as a seller of AI solutions for performance marketing and a buyer of other great AI tools and services where they add value in our tech stack.<\/p>\n<p>&laquo;Winning companies\u2014those increasing their market share by at least 10 percent annually\u2014tend to utilize advanced sales technology; build hybrid sales teams and capabilities; tailor strategies for third-party and company-owned marketplaces; achieve e-commerce excellence across the entire funnel; and deliver hyper-personalization (unique messages for individual decision makers based on their needs, profile, behaviors, and interactions\u2014both past and predictive)&raquo;<\/p>\n<p>&laquo;Gen AI can optimize marketing strategies through A\/B testing of various elements such as page layouts, ad copy, and SEO strategies, leveraging predictive analytics and data-driven recommendations to ensure maximum return on investment&raquo;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/ai-powered-marketing-and-sales-reach-new-heights-with-generative-ai\" target=\"_blank\" rel=\"noopener\">Read the full report here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>McKinsey &amp; Company just released a great report on generative AI and its impact on marketing and sales teams. BrightBid see it from both sides: both as a seller of AI solutions for performance marketing and a buyer of other great AI tools and services where they add value in our tech stack. &laquo;Winning companies\u2014those&hellip;<\/p>\n","protected":false},"author":11,"featured_media":13676,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[61],"tags":[],"class_list":["post-14163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brightbid-no"],"acf":[],"_links":{"self":[{"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/posts\/14163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/comments?post=14163"}],"version-history":[{"count":2,"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/posts\/14163\/revisions"}],"predecessor-version":[{"id":14441,"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/posts\/14163\/revisions\/14441"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/media\/13676"}],"wp:attachment":[{"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/media?parent=14163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/categories?post=14163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/tags?post=14163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}