{"id":24447,"date":"2024-06-11T10:52:12","date_gmt":"2024-06-11T10:52:12","guid":{"rendered":"https:\/\/brightbid.com\/blog\/google-shopping-feed-specs-guide-to-success\/"},"modified":"2024-10-09T08:28:17","modified_gmt":"2024-10-09T08:28:17","slug":"google-shopping-feed-specs-guide-to-success","status":"publish","type":"blog","link":"https:\/\/brightbid.com\/no\/blog\/google-shopping-feed-specs-guide-to-success\/","title":{"rendered":"Google Shopping Feed Specs: A Guide to Success"},"content":{"rendered":"\n<div class=\"wp-block-rank-math-toc-block has-link-color wp-elements-bab27922f16f2d0af613b768c6a28d5c\" id=\"rank-math-toc\" id=\"rank-math-toc\"><h2>Table of Contents<\/h2><nav><ul><li ><a href=\"#whats-a-google-shopping-feed\">What&#8217;s a Google Shopping Feed?<\/a><\/li><li ><a href=\"#google-shopping-feed-specs-the-must-have-attributes\">Google Shopping Feed Specs: the Must-Have Attributes<\/a><\/li><li ><a href=\"#optional-but-important-google-shopping-attributes\">Optional But Important Google Shopping Attributes<\/a><\/li><li ><a href=\"#quick-start-guide-to-google-shopping-with-minimal-feed-attributes\">Quick Start Guide to Google Shopping with Minimal Feed Attributes<\/a><\/li><li ><a href=\"#beyond-attributes-optimizing-your-google-shopping-feed-for-success\">Beyond Attributes: Optimizing Your Google Shopping Feed for Success<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<p>For online retailers, Google Shopping is a powerful tool to reach new customers and boost sales. But to leverage this platform effectively, you&#8217;ll need to understand Google Shopping feed specs. Don&#8217;t worry, it&#8217;s not as complex as it sounds!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whats-a-google-shopping-feed\">What&#8217;s a Google Shopping Feed?<\/h2>\n\n\n\n<p>Think of a Google Shopping product feed as a digital catalog containing information about your products. This feed is what Google uses to display your listings in Shopping results. The more accurate and detailed your feed, the better Google can understand your products and match them with relevant searches.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"google-shopping-feed-specs-the-must-have-attributes\">Google Shopping Feed Specs: the Must-Have Attributes<\/h2>\n\n\n\n<p>There are essential attributes that Google requires for every product in your feed. These include:<\/p>\n\n\n\n<ul class=\"has-link-color wp-block-list wp-elements-8e269528c87fca8d255bcb16b97db816\">\n<li><strong>Product ID:<\/strong> A unique identifier for each product (SKU, barcode, etc.)<\/li>\n\n\n\n<li><strong>Title:<\/strong> Accurate and descriptive product title (avoid misleading info)<\/li>\n\n\n\n<li><strong>Description:<\/strong> A compelling description highlighting features and benefits<\/li>\n\n\n\n<li><strong>Link:<\/strong> The landing page URL where users can buy the product<\/li>\n\n\n\n<li><strong>Price:<\/strong> The accurate product price in your target currency<\/li>\n\n\n\n<li><strong>Availability:<\/strong> Whether the product is in stock (or when it will be available)<\/li>\n\n\n\n<li><strong>Image URL:<\/strong> A high-quality image of your product (multiple angles recommended)<\/li>\n\n\n\n<li><strong>Product Category:<\/strong> Categorize your products using <a href=\"https:\/\/support.google.com\/merchants\/answer\/6324436?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google&#8217;s standard taxonomy<\/a>.<\/li>\n<\/ul>\n\n\n\n<p>Here&#8217;s an example of a Google Shopping product feed illustrated by a bookstore.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><thead><tr><th>id<\/th><th>title<\/th><th>description<\/th><th>link<\/th><th>price<\/th><th>availability<\/th><th>image_link<\/th><th>google_product_category<\/th><\/tr><\/thead><tbody><tr><td>BK1001<\/td><td>The Lord of the Rings Trilogy<\/td><td>Immerse yourself in J.R.R. Tolkien\u2019s epic fantasy masterpiece, &laquo;The Lord of the Rings Trilogy.&raquo; Embark on a journey through Middle-earth, where hobbits, elves, dwarves, and men unite against the dark forces of Sauron.<\/td><td>https:\/\/www.examplebookstore.com\/The-Lord-of-the-Rings-Trilogy\/<\/td><td>$29.99<\/td><td>In Stock (5+)<\/td><td>https:\/\/www.examplebookstore.com\/images\/I\/lord-of-the-rings.jpg<\/td><td>Fantasy<\/td><\/tr><tr><td>BK1002<\/td><td>Sapiens: A Brief History of Humankind<\/td><td>Delve into the captivating exploration of human history with Yuval Noah Harari&#8217;s &laquo;Sapiens: A Brief History of Humankind&raquo;.<\/td><td>https:\/\/www.examplebookstore.com\/Sapiens-Brief-History-Humankind\/dp\/006245044X<\/td><td>$16.95<\/td><td>In Stock (2)<\/td><td>https:\/\/www.examplebookstore.com\/images\/I\/brief-history-of-mankind.jpg<\/td><td>Non-Fiction<\/td><\/tr><tr><td>BK1003<\/td><td>Dune<\/td><td>Frank Herbert\u2019s &laquo;Dune&raquo; transports readers to a distant future where noble houses vie for control of the desert planet Arrakis and its invaluable resource, spice.<\/td><td>https:\/\/www.examplebookstore.com\/Dune<\/td><td>$9.99<\/td><td>Low Stock (1)<\/td><td>https:\/\/www.examplebookstore.com\/images\/I\/dune.jpg<\/td><td>Science Fiction<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">A template Google Shopping product feed illustrated by a bookstore<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-style-default has-border-color has-secondary-400-border-color has-primary-400-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-width:10px;padding-top:20px;padding-right:50px;padding-bottom:20px;padding-left:50px\">\n<h3 class=\"wp-block-heading has-white-400-color has-text-color\" id=\"easily-manage-your-product-feeds-with-ai\"><em><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-secondary-600-color\">Get our free ebook<\/mark><\/em> with <em><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-secondary-600-color\">23<\/mark><\/em> essential Google Shopping optimization tips<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-base-color has-secondary-600-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/brightbid.com\/ebook\/23-google-shopping-optimization-tips\/?utm_source=google&#038;utm_medium=organic&#038;utm_campaign=GLOBAL&#038;utm_content=google-shopping-feed-specs-a-guide-to-success\" target=\"_blank\" rel=\"noreferrer noopener\">Download Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"optional-but-important-google-shopping-attributes\">Optional But Important Google Shopping Attributes<\/h2>\n\n\n\n<p>While not mandatory, including these attributes can significantly enhance your listings:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand:<\/strong> The product&#8217;s brand name<\/li>\n\n\n\n<li><strong>GTIN\/MPN:<\/strong> Global Trade Item Number (GTIN) or Manufacturer Part Number (MPN) for identification<\/li>\n\n\n\n<li><strong>Sale Price:<\/strong> If you&#8217;re offering a discount<\/li>\n\n\n\n<li><strong>Shipping:<\/strong> Information about shipping weight and cost<\/li>\n\n\n\n<li><strong>Color\/Size\/Material:<\/strong> For apparel and other applicable products<\/li>\n<\/ul>\n\n\n\n<p>Certainly! Here are three more examples added to the table:<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-base-color has-text-color has-fixed-layout\"><thead><tr><th>id<\/th><th>title<\/th><th>description<\/th><th>link<\/th><th>image_link<\/th><th>brand<\/th><th>gtin<\/th><th>price<\/th><th>sale_price<\/th><th>availability<\/th><th>shipping<\/th><th>google_product_category<\/th><\/tr><\/thead><tbody><tr><td>SKU123<\/td><td>Men&#8217;s Cotton T-Shirt &#8211; Blue<\/td><td>A comfortable and stylish men&#8217;s t-shirt made of premium cotton fabric. Available in various sizes and colors.<\/td><td>https:\/\/www.exampleclothingstore.com\/products\/mens-cotton-t-shirt-blue<\/td><td>https:\/\/www.exampleclothingstore.com\/images\/mens-tshirt-blue.jpg<\/td><td>ExampleBrand<\/td><td>1234567890123<\/td><td>19.99 USD<\/td><td>15.99 USD<\/td><td>in stock<\/td><td>US Standard: $4.99 USD<\/td><td>Clothing &amp; Accessories &gt; Clothing &gt; Shirts &amp; Tops &gt; T-Shirts<\/td><\/tr><tr><td>SKU456<\/td><td>Women&#8217;s Denim Jeans &#8211; Slim Fit<\/td><td>High-quality denim jeans for women, featuring a slim fit design. Perfect for casual and everyday wear.<\/td><td>https:\/\/www.exampleclothingstore.com\/products\/womens-denim-jeans-slim-fit<\/td><td>https:\/\/www.exampleclothingstore.com\/images\/womens-jeans-slim-fit.jpg<\/td><td>ExampleBrand<\/td><td>9876543210987<\/td><td>39.99 USD<\/td><td>&#8211;<\/td><td>in stock<\/td><td>US Standard: $6.99 USD<\/td><td>Clothing &amp; Accessories &gt; Clothing &gt; Pants &gt; Jeans<\/td><\/tr><tr><td>SKU789<\/td><td>Men&#8217;s Plaid Flannel Shirt<\/td><td>Stay warm and stylish with this men&#8217;s plaid flannel shirt. Made from soft, brushed cotton for maximum comfort.<\/td><td>https:\/\/www.exampleclothingstore.com\/products\/mens-plaid-flannel-shirt<\/td><td>https:\/\/www.exampleclothingstore.com\/images\/mens-flannel-shirt.jpg<\/td><td>ExampleBrand<\/td><td>1357924680135<\/td><td>29.99 USD<\/td><td>24.99 USD<\/td><td>in stock<\/td><td>US Standard: $5.99 USD<\/td><td>Clothing &amp; Accessories &gt; Clothing &gt; Shirts &amp; Tops &gt; Flannel Shirts<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">A template Google Shopping product feed illustrated by a clothing store<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"keeping-your-feed-in-top-shape\">Keeping Your Feed in Top Shape<\/h3>\n\n\n\n<p>Here are some additional tips for a successful Google Shopping feed:<\/p>\n\n\n\n<ul class=\"has-link-color wp-block-list wp-elements-cf89bf8591a0bcc71f1193bdf0040b8d\">\n<li><strong>Accuracy is Key:<\/strong> Ensure all information is accurate and up-to-date. <a href=\"https:\/\/brightbid.com\/no\/blog\/how-to-fix-google-shopping-feed\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Shopping feed errors can result in unpleasant consequences<\/a>, besides sales and click drops and poor <a href=\"https:\/\/brightbid.com\/no\/blog\/roas-for-google-ads-measuring-regular-and-shopping-campaigns\/\" target=\"_blank\" rel=\"noreferrer noopener\">ROAS<\/a>.<\/li>\n\n\n\n<li><strong>Regular Updates:<\/strong> Submit your feed regularly to reflect changes in inventory or pricing.<\/li>\n\n\n\n<li><strong>Clear and Concise:<\/strong> Maintain clear and concise product descriptions.<\/li>\n\n\n\n<li><strong>High-Quality Images:<\/strong> Use high-resolution, professional-looking product images.<\/li>\n\n\n\n<li><strong>Mobile-Friendly:<\/strong> Optimize your landing pages for mobile devices.<\/li>\n\n\n\n<li><strong>Explore Feed Types:<\/strong> Experimenting with shopping feed types helps you present your products most effectively. It helps you reach the right audience and boost sales. Read our blog post about <a href=\"https:\/\/brightbid.com\/no\/blog\/what-are-google-shopping-feed-types-and-how-to-use-them\/\" target=\"_blank\" rel=\"noreferrer noopener\">using different shopping feed types<\/a>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"quick-start-guide-to-google-shopping-with-minimal-feed-attributes\">Quick Start Guide to Google Shopping with Minimal Feed Attributes<\/h2>\n\n\n\n<p>While a robust product feed is ideal for optimal results, you can still get started with Google Shopping even if you have limited product information. Here are some tips for a quick launch:<\/p>\n\n\n\n<p><strong>Focus on the Essentials:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Prioritize:<\/strong> Ensure you have the absolute essentials like <strong>product ID, title, description, image URL, price, and availability<\/strong>. These are non-negotiable for Google to show your ads.<\/li>\n\n\n\n<li><strong>Accurate Descriptions:<\/strong> Write clear and concise descriptions that highlight key features and benefits.<\/li>\n\n\n\n<li><strong>High-Quality Images:<\/strong> Invest in quality product images. This is crucial for grabbing attention in visual search results.<\/li>\n<\/ul>\n\n\n\n<p><strong>Bidding Strategies for New Campaigns:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Start with Max Clicks:<\/strong> This helps you gain initial visibility and gather data on user behavior and search terms.<\/li>\n\n\n\n<li><strong>Monitor Performance:<\/strong> Closely track your campaign performance and adjust bids based on what&#8217;s working.<\/li>\n<\/ul>\n\n\n\n<p><strong>Optimizations on a Budget:<\/strong><\/p>\n\n\n\n<ul class=\"has-link-color wp-block-list wp-elements-e730652286624ec18aca6bfc951aeaaa\">\n<li><strong>Negative Keywords:<\/strong> While limited on product data, you can still utilize <a href=\"https:\/\/brightbid.com\/no\/blog\/brug-negative-sogeord-til-en-shopping-kampagne\/\" target=\"_blank\" rel=\"noreferrer noopener\">negative keywords<\/a>. Identify irrelevant search terms that shouldn&#8217;t trigger your ads to avoid wasted spend.<\/li>\n\n\n\n<li><strong>Product Group Bidding:<\/strong> Group similar products with shared attributes and set specific bids for each group.<\/li>\n\n\n\n<li><strong>Merchant Promotions (Optional):<\/strong> If you have any ongoing promotions with clear details (start\/end date, discount value), consider using Merchant Promotions in your feed for potentially increased visibility.<\/li>\n<\/ul>\n\n\n\n<p><strong>Additional Tips:<\/strong><\/p>\n\n\n\n<ul class=\"has-link-color wp-block-list wp-elements-9c30da4a0c07b9295a12c58ffa5e2e6e\">\n<li><strong>Merchant Center Feed Diagnostics:<\/strong> Utilize <a href=\"https:\/\/support.google.com\/merchants\/answer\/12476548\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Merchant Center&#8217;s feed diagnostic<\/a> tool to identify errors or missing information in your feed. This helps with quick fixes.<\/li>\n\n\n\n<li><strong>Start Small, Scale Up:<\/strong> Begin with a manageable set of products and gradually add more as you gather data and optimize your feed.<\/li>\n\n\n\n<li><strong>Consider Third-Party Tools:<\/strong> Explore third-party feed management tools that can simplify feed creation and optimization, especially if you have a large product catalog.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-style-default has-border-color has-secondary-400-border-color has-primary-400-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-width:10px;padding-top:20px;padding-right:50px;padding-bottom:20px;padding-left:50px\">\n<h3 class=\"wp-block-heading has-white-400-color has-text-color\" id=\"easily-manage-your-product-feeds-with-ai-1\"><em><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-secondary-600-color\">Easily <\/mark><\/em>manage your product feeds with AI <\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-base-color has-secondary-600-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/brightbid.com\/no\/bestill-en-discovery-call\/?utm_source=google&#038;utm_medium=organic&#038;utm_campaign=GLOBAL&#038;utm_content=google-shopping-feed-specs-a-guide-to-success\" target=\"_blank\" rel=\"noreferrer noopener\">Try Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"beyond-attributes-optimizing-your-google-shopping-feed-for-success\">Beyond Attributes: Optimizing Your Google Shopping Feed for Success<\/h2>\n\n\n\n<p>While having the right attributes is crucial, a truly successful Google Shopping feed goes beyond just filling in the blanks. Here are some additional tips to optimize your feed for better performance:<\/p>\n\n\n\n<p><strong>Structure and Formatting:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>File Format:<\/strong> Choose a format that works for you (TXT, CSV, XML) and ensure it adheres to Google&#8217;s specifications. Consistency is key.<\/li>\n\n\n\n<li><strong>Data Hierarchy:<\/strong> Organize your product data in a clear and hierarchical manner. This helps Google understand relationships between products and variations.<\/li>\n\n\n\n<li><strong>Language and Currency:<\/strong> Use the correct language and currency for your target audience.<\/li>\n\n\n\n<li><strong>Product Identifiers:<\/strong> If you have them, include GTINs (Global Trade Item Numbers) or MPNs (Manufacturer Part Numbers) for better product identification.<\/li>\n<\/ul>\n\n\n\n<p><strong>Feed Optimization Techniques:<\/strong><\/p>\n\n\n\n<ul class=\"has-link-color wp-block-list wp-elements-f393d12ce526eb5f970df05b60d1472a\">\n<li><strong>Product Titles:<\/strong> Craft compelling and informative titles that accurately reflect the product and incorporate <a href=\"https:\/\/brightbid.com\/no\/blog\/hvordan-finne-google-shopping-nokkelord\/\" target=\"_blank\" rel=\"noreferrer noopener\">relevant keywords<\/a>. However, avoid keyword stuffing.<\/li>\n\n\n\n<li><strong>Descriptions:<\/strong> Optimize your descriptions with relevant keywords while maintaining a natural flow of language. Highlight unique selling points and benefits.<\/li>\n\n\n\n<li><strong>Image Optimization:<\/strong> Use high-resolution images with a clean background and proper lighting. Consider including multiple images from different angles to showcase product details.<\/li>\n\n\n\n<li><strong>Product Categories:<\/strong> Categorize your products accurately using Google&#8217;s product taxonomy. This ensures your products appear in relevant searches.<\/li>\n\n\n\n<li><strong>Custom Attributes (Optional):<\/strong> Utilize the <code class=\"\">product_detail<\/code> attribute to provide additional details not covered by standard attributes. This can include size charts, warranty information, or material composition. However, prioritize the most relevant details for your audience.<\/li>\n<\/ul>\n\n\n\n<p><strong>Advanced Techniques:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Feed Rules:<\/strong> Utilize feed rules within your Merchant Center account to automate tasks like filtering products, appending text to titles, or formatting data.<\/li>\n\n\n\n<li><strong>Product Groups:<\/strong> Group similar products with shared attributes for easier management and bidding strategies.<\/li>\n\n\n\n<li><strong>Promotions:<\/strong> Leverage Merchant Promotions within your feed to highlight special offers and discounts, potentially increasing ad visibility.<\/li>\n<\/ul>\n\n\n\n<p><strong>Remember:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Regular Feed Updates:<\/strong> Regularly submit your feed to reflect any changes in inventory, pricing, or promotions.<\/li>\n\n\n\n<li><strong>Data Feed Quality:<\/strong> Maintain high data quality to avoid disapprovals and ensure your products are displayed accurately.<\/li>\n\n\n\n<li><strong>Testing and Monitoring:<\/strong> Experiment with different feed structures and optimizations to see what works best for your products and target audience. Continuously monitor campaign performance to identify areas for improvement.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-link-color wp-elements-54a0c2ea340d54eb626258a924341749\">Remember, a well-optimized feed with additional attributes will ultimately improve your campaign performance. These tips can help you get your foot in the door with Google Shopping and start reaching potential customers even with a basic product feed. Check the blog post for more details on <a href=\"https:\/\/brightbid.com\/no\/blog\/how-to-create-a-google-shopping-product-feed\/\" target=\"_blank\" rel=\"noreferrer noopener\">how to create a Google Shopping product feed<\/a> that drives traffic and increases sales through Google Shopping.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-style-default has-border-color has-secondary-400-border-color has-primary-400-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-width:10px;padding-top:20px;padding-right:50px;padding-bottom:20px;padding-left:50px\">\n<h3 class=\"wp-block-heading has-white-400-color has-text-color\" id=\"enhance-your-shopping-ads-with-ai\"><em><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-secondary-600-color\">Enhance <\/mark><\/em>your Shopping ads with AI <\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-base-color has-secondary-600-background-color has-text-color has-background wp-element-button\" href=\"http:\/\/Master Google Shopping Feed Specs: A Guide to Success &amp; Higher Sales\" target=\"_blank\" rel=\"noreferrer noopener\">Try Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>For online retailers, Google Shopping is a powerful tool to reach new customers and boost sales. But to leverage this platform effectively, you&#8217;ll need to understand Google Shopping feed specs. Don&#8217;t worry, it&#8217;s not as complex as it sounds!<\/p>\n","protected":false},"author":11,"featured_media":23616,"menu_order":0,"template":"","format":"standard","class_list":["post-24447","blog","type-blog","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/blog\/24447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/users\/11"}],"version-history":[{"count":1,"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/blog\/24447\/revisions"}],"predecessor-version":[{"id":25400,"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/blog\/24447\/revisions\/25400"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/media\/23616"}],"wp:attachment":[{"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/media?parent=24447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}