{"id":17438,"date":"2025-03-24T09:38:03","date_gmt":"2025-03-24T09:38:03","guid":{"rendered":"https:\/\/brightbid.com\/blog\/google-shopping-brick-and-mortar\/"},"modified":"2025-03-26T09:45:30","modified_gmt":"2025-03-26T09:45:30","slug":"google-shopping-brick-and-mortar","status":"publish","type":"blog","link":"https:\/\/brightbid.com\/no\/blog\/google-shopping-brick-and-mortar\/","title":{"rendered":"How Brick-and-Mortar Businesses Can Make Use of Google Shopping"},"content":{"rendered":"\n<p>In the past two decades, online shopping has completely reshaped the retail landscape. But instead of wiping out physical stores, it has merged with them. Today, most brick-and-mortar businesses\u2014whether they&#8217;re major chains or local shops\u2014must maintain some form of digital presence to stay competitive. Omnichannel shopping isn&#8217;t just a buzzword; it&#8217;s the new baseline.<\/p>\n\n\n\n<p class=\"has-link-color wp-elements-eb0eac61fc822249a4d4a822596e083b\">Among online platforms, <a href=\"https:\/\/brightbid.com\/blog\/a-quick-guide-to-efficient-google-shopping-campaigns\/\">Google Shopping<\/a> stands out. While it\u2019s not a direct marketplace, it plays a critical role in the buyer journey\u2014helping users search for products, <a href=\"https:\/\/brightbid.com\/da\/blog\/tools-for-competitor-price-tracking\/\">compare prices<\/a>, and find local availability right in Google Search.<\/p>\n\n\n\n<p>So, how can brick-and-mortar stores harness Google Shopping to boost foot traffic, sales, and visibility without being undercut by pure-play e-commerce rivals?<\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block has-link-color wp-elements-bfcd9e0d991480c15f0acdf930d0bfcd\" id=\"rank-math-toc\" id=\"rank-math-toc\"><h2>Table of Contents<\/h2><nav><ul><li ><a href=\"#how-google-shopping-affects-brick-and-mortar-businesses\">How Google Shopping Affects Brick-and-Mortar Businesses<\/a><\/li><li ><a href=\"#6-benefits-of-using-google-shopping-for-physical-stores\">6 Benefits of Using Google Shopping for Physical Stores<\/a><\/li><li ><a href=\"#how-to-use-google-shopping-as-a-brick-and-mortar-retailer\">How to Use Google Shopping as a Brick-and-Mortar Retailer<\/a><ul><li ><a href=\"#step-1-set-up-google-merchant-center\">Step 1: Set up Google Merchant Center<\/a><\/li><li ><a href=\"#step-2-enable-local-inventory-ads\">Step 2: Enable Local Inventory Ads<\/a><\/li><li ><a href=\"#step-3-optimize-your-google-business-profile\">Step 3: Optimize your Google Business Profile<\/a><\/li><li ><a href=\"#step-4-align-online-and-offline-data\">Step 4: Align online and offline data<\/a><\/li><li ><a href=\"#step-5-optional-explore-google-local-services-ads-ls-as\">Step 5 (Optional): Explore Google Local Services Ads (LSAs)<\/a><\/li><\/ul><\/li><li ><a href=\"#bonus-tips-optimizing-google-shopping-for-local-discovery\">Bonus Tips: Optimizing Google Shopping for Local Discovery<\/a><\/li><li ><a href=\"#final-thoughts-actionable-next-steps\">Final Thoughts + Actionable Next Steps<\/a><\/li><li ><a href=\"#faq-what-you-need-to-know-about-brick-and-mortar-businesses-and-google-shopping\">FAQ: What You Need to Know About Brick-and-Mortar Businesses and Google Shopping<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-google-shopping-affects-brick-and-mortar-businesses\">How Google Shopping Affects Brick-and-Mortar Businesses<\/h2>\n\n\n\n<p>Let\u2019s break down the major challenges physical retailers face in this evolving ecosystem:<\/p>\n\n\n\n<ul class=\"has-link-color wp-block-list wp-elements-619079ec266de9ed1766fc0ed9761611\">\n<li><strong>Increased competition<\/strong>: Customers almost always start with online research. If your store doesn\u2019t show up in search results, it\u2019s invisible. That translates to lost sales and missed opportunities.<\/li>\n\n\n\n<li><strong>Declining footfall<\/strong>: When local stores aren&#8217;t visible online, fewer people walk in. It&#8217;s that simple. Shoppers are no longer window shopping\u2014they\u2019re Google searching.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/brightbid.com\/da\/blog\/4-satt-att-jamfora-priser-i-google-shopping\/\">Pricing pressure<\/a><\/strong>: Brick-and-mortar stores often can&#8217;t match the prices of e-commerce giants due to overheads like rent and staffing. To stay competitive, you must offer more than just price.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/brightbid.com\/blog\/master-google-shopping-ads-analytics-reporting\/\">Data and analytics dependency<\/a><\/strong>: Without digital tools, it\u2019s nearly impossible to track buyer behavior, optimize your strategy, or know what\u2019s really working.<\/li>\n<\/ul>\n\n\n\n<p>These challenges are real, but they\u2019re also opportunities in disguise\u2014especially if you know how to use Google Shopping to your advantage.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-benefits-of-using-google-shopping-for-physical-stores\">6 Benefits of Using Google Shopping for Physical Stores<\/h2>\n\n\n\n<ol class=\"has-link-color wp-block-list wp-elements-1ec6e04abd80715f3e317dae3acb22ce\">\n<li><strong>Enhanced visibility in local search<\/strong>: Google Shopping helps your products appear for &laquo;near me&raquo; searches and maps queries\u2014especially when connected to a well-optimized Google Business Profile.<\/li>\n\n\n\n<li><strong>Improved foot traffic with <a href=\"https:\/\/brightbid.com\/da\/blog\/what-are-google-shopping-feed-types-and-how-to-use-them\/#google-local-inventory-ad-feed\">Local Inventory Ads (LIAs)<\/a><\/strong>: LIAs show customers what\u2019s in stock at your store, with pricing and directions, right inside search. It\u2019s a game-changer for local product discovery.<\/li>\n\n\n\n<li><strong>Detailed audience targeting<\/strong>: Google Ads allows for location-based targeting, demographic filters, custom intent audiences, and device targeting\u2014so you can show the right product to the right person, at the right time.<\/li>\n\n\n\n<li><strong>Better understanding of customer behavior<\/strong>: Integrating data from Google Analytics, Google Ads, and in-store metrics gives you a full picture of the buyer journey\u2014from search to sale.<\/li>\n\n\n\n<li><strong>Brand awareness, even if customers don\u2019t click<\/strong>: Appearing in Shopping results boosts brand recall. Even if shoppers don\u2019t buy immediately, your store stays top-of-mind.<\/li>\n\n\n\n<li><strong>Real-time testing and ROI measurement<\/strong>: Shopping campaigns allow you to test visuals, product descriptions, pricing strategies, and more\u2014giving immediate feedback to guide your decisions.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-use-google-shopping-as-a-brick-and-mortar-retailer\">How to Use Google Shopping as a Brick-and-Mortar Retailer<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-1-set-up-google-merchant-center\">Step 1: Set up Google Merchant Center<\/h3>\n\n\n\n<p class=\"has-link-color wp-elements-2608be4af4941764ecc9281b888aedb9\">Start by creating an account at <a href=\"https:\/\/brightbid.com\/da\/blog\/5-reasons-to-use-content-api-for-google-merchant-center\/\">Google Merchant Center<\/a>. This platform acts as the hub where your product data is stored and shared with Google Shopping.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Upload a product feed that includes pricing, availability, descriptions, and\u2014importantly\u2014<strong>store location<\/strong>.<\/li>\n\n\n\n<li>Use schema markup on your website (especially <code>LocalBusiness<\/code>, <code>Product<\/code>, and <code>Offer<\/code> types) to help Google understand and feature your store.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"why-product-feed-optimization-matters\">Why Product Feed Optimization Matters<\/h4>\n\n\n\n<p>Your product feed is the backbone of your Google Shopping campaign. Poorly structured or outdated product data can result in low visibility or disapproval of listings. To improve performance, ensure your feed includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clear product titles with relevant keywords<\/li>\n\n\n\n<li>High-resolution images<\/li>\n\n\n\n<li>Accurate availability and pricing<\/li>\n\n\n\n<li>GTINs or MPNs for proper product matching<\/li>\n<\/ul>\n\n\n\n<p class=\"has-link-color wp-elements-51f74bdc728418ae415b16444a7d7076\"><a href=\"https:\/\/brightbid.com\/blog\/google-shopping-feed-specs-guide-to-success\/\">Optimized Google Shopping feeds<\/a> increase your chances of being shown for relevant searches and <a href=\"https:\/\/brightbid.com\/da\/blog\/master-google-shopping-ranking-secrets\/\">drive more qualified traffic<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-2-enable-local-inventory-ads\">Step 2: Enable Local Inventory Ads<\/h3>\n\n\n\n<p>Once your feed is in place, activate <strong>Local Inventory Ads (LIAs)<\/strong>. These ads display your in-stock products to nearby shoppers, showing store hours, address, and pickup options.<\/p>\n\n\n\n<p>\ud83d\udca1 <em>Example<\/em>: <em>A local electronics store in Stockholm used LIAs to promote high-demand headphones during Black Friday. Result? A 22% increase in in-store visits compared to the previous year.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-3-optimize-your-google-business-profile\">Step 3: Optimize your Google Business Profile<\/h3>\n\n\n\n<p>Your GBP (formerly Google My Business) must be up to date:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add accurate business hours and address.<\/li>\n\n\n\n<li>Upload real in-store photos.<\/li>\n\n\n\n<li>Enable messaging for instant customer contact.<\/li>\n\n\n\n<li>Ask for and respond to reviews\u2014it builds trust and enhances ranking.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-4-align-online-and-offline-data\">Step 4: Align online and offline data<\/h3>\n\n\n\n<p class=\"has-link-color wp-elements-6b7c81b9744339c76df6cbb685686e3d\">Use <strong><a href=\"https:\/\/brightbid.com\/da\/blog\/how-to-implement-google-enhanced-conversions\/\">Google Analytics Enhanced E-Commerce<\/a><\/strong>, <strong>offline conversion imports<\/strong>, and <strong>POS integrations<\/strong> to connect online intent with in-store purchases.<\/p>\n\n\n\n<p>\ud83d\udca1 <em>Pro tip<\/em>: If someone clicks a Shopping ad and later visits your store, importing offline conversions into Google Ads helps you understand campaign effectiveness.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-5-optional-explore-google-local-services-ads-ls-as\">Step 5 (Optional): Explore Google Local Services Ads (LSAs)<\/h3>\n\n\n\n<p>While not part of Google Shopping per se, <strong>Google Local Services Ads<\/strong> are worth exploring for service-based businesses with a physical presence (e.g. locksmiths, electricians, pet groomers).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>These ads appear at the top of Google Search results with a \u201cGoogle Guaranteed\u201d badge.<\/li>\n\n\n\n<li>You pay per lead, not per click.<\/li>\n\n\n\n<li>Customers can call or message you directly from the ad interface.<\/li>\n<\/ul>\n\n\n\n<p>If your brick-and-mortar business provides a service rather than a product, LSAs can complement Shopping ads and build local trust fast.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"bonus-tips-optimizing-google-shopping-for-local-discovery\">Bonus Tips: Optimizing Google Shopping for Local Discovery<\/h2>\n\n\n\n<ul class=\"has-link-color wp-block-list wp-elements-62de09a280a2873bc28f3443ba5fa657\">\n<li><strong>Mobile-first experience<\/strong>: Over 60% of <a href=\"https:\/\/brightbid.com\/da\/blog\/how-to-use-google-shopping-for-local-seo\/\">local searches<\/a> happen on mobile. Make sure your site and product landing pages are fast, responsive, and optimized for local intent.<\/li>\n\n\n\n<li><strong>Use store pickup as a differentiator<\/strong>: If you can&#8217;t offer delivery, promote \u201cBuy Online, Pickup In-Store\u201d (BOPIS) with perks like express checkout or exclusive discounts.<\/li>\n\n\n\n<li><strong>Sync promotions across channels<\/strong>: Announce in-store discounts via Shopping ads and reinforce them on your website and social media.<\/li>\n\n\n\n<li><strong>Use Extensions:<\/strong> <a href=\"https:\/\/brightbid.com\/da\/blog\/google-shopping-ads-extensions\/\">Ad extensions<\/a> are a great way to add layers of information to your Google Shopping ads. They make your ads more relevant, engaging, and attractive to potential customers.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"final-thoughts-actionable-next-steps\">Final Thoughts + Actionable Next Steps<\/h2>\n\n\n\n<p>Google Shopping doesn\u2019t have to be the enemy of physical retail. In fact, it\u2019s one of the most powerful tools to attract foot traffic and stay competitive in a blended retail world.<\/p>\n\n\n\n<p>Instead of thinking \u201conline vs offline,\u201d think \u201csearch-to-store.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq-what-you-need-to-know-about-brick-and-mortar-businesses-and-google-shopping\">FAQ: What You Need to Know About Brick-and-Mortar Businesses and Google Shopping<\/h2>\n\n\n\n<div class=\"wp-block-webicient-accordions accordions\"><details class=\"accordion wp-block-webicient-accordion\">\n\t<summary class=\"accordion__summary\">\n\t\t<span>Can brick-and-mortar businesses use Google Shopping without an online store?<\/span> <svg width=\"17\" height=\"17\" viewBox=\"0 0 17 17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t<rect y=\"7\" width=\"17\" height=\"3\" fill=\"black\" \/>\n\t\t\t<rect x=\"7\" width=\"3\" height=\"17\" fill=\"black\" \/>\n\t\t<\/svg>\n\n\t<\/summary>\n\t<div class=\"accordion__content\">\n\t\t\n<p class=\"has-white-400-color has-text-color\">Yes. Even if you don\u2019t sell online, you can use <strong>Local Inventory Ads (LIAs)<\/strong> through Google Shopping to show in-store products, pricing, and availability to nearby shoppers. This drives foot traffic without requiring a checkout-enabled website.<\/p>\n\t<\/div>\n<\/details>\n\n\n<details class=\"accordion wp-block-webicient-accordion\">\n\t<summary class=\"accordion__summary\">\n\t\t<span>What is the Google Merchant Center, and why is it important?<\/span> <svg width=\"17\" height=\"17\" viewBox=\"0 0 17 17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t<rect y=\"7\" width=\"17\" height=\"3\" fill=\"black\" \/>\n\t\t\t<rect x=\"7\" width=\"3\" height=\"17\" fill=\"black\" \/>\n\t\t<\/svg>\n\n\t<\/summary>\n\t<div class=\"accordion__content\">\n\t\t\n<p class=\"has-white-400-color has-text-color\">Google Merchant Center is where your product information lives\u2014it feeds data into your Google Shopping campaigns. A well-optimized product feed ensures your listings are accurate, visible, and relevant for user searches. Without Merchant Center, you can&#8217;t run Shopping ads.<\/p>\n\t<\/div>\n<\/details>\n\n\n<details class=\"accordion wp-block-webicient-accordion\">\n\t<summary class=\"accordion__summary\">\n\t\t<span>What are Local Inventory Ads, and how do they work?<\/span> <svg width=\"17\" height=\"17\" viewBox=\"0 0 17 17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t<rect y=\"7\" width=\"17\" height=\"3\" fill=\"black\" \/>\n\t\t\t<rect x=\"7\" width=\"3\" height=\"17\" fill=\"black\" \/>\n\t\t<\/svg>\n\n\t<\/summary>\n\t<div class=\"accordion__content\">\n\t\t\n<p class=\"has-white-color has-text-color\">Local Inventory Ads display your in-store products to users searching nearby. They show your store\u2019s location, product availability, and price\u2014encouraging users to visit your shop. You\u2019ll need a Google Merchant Center account and a local product feed to enable them.<\/p>\n\t<\/div>\n<\/details>\n\n\n<details class=\"accordion wp-block-webicient-accordion\">\n\t<summary class=\"accordion__summary\">\n\t\t<span>Can Google Shopping help increase in-store visits?<\/span> <svg width=\"17\" height=\"17\" viewBox=\"0 0 17 17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t<rect y=\"7\" width=\"17\" height=\"3\" fill=\"black\" \/>\n\t\t\t<rect x=\"7\" width=\"3\" height=\"17\" fill=\"black\" \/>\n\t\t<\/svg>\n\n\t<\/summary>\n\t<div class=\"accordion__content\">\n\t\t\n<p class=\"has-white-400-color has-text-color\">Absolutely. When used with location targeting, Local Inventory Ads, and an optimized Google Business Profile, Google Shopping can significantly boost foot traffic by directing nearby searchers to your store.<\/p>\n\t<\/div>\n<\/details>\n\n\n<details class=\"accordion wp-block-webicient-accordion\">\n\t<summary class=\"accordion__summary\">\n\t\t<span>How is Google Shopping different from Google Local Services Ads?<\/span> <svg width=\"17\" height=\"17\" viewBox=\"0 0 17 17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t<rect y=\"7\" width=\"17\" height=\"3\" fill=\"black\" \/>\n\t\t\t<rect x=\"7\" width=\"3\" height=\"17\" fill=\"black\" \/>\n\t\t<\/svg>\n\n\t<\/summary>\n\t<div class=\"accordion__content\">\n\t\t\n<p class=\"has-white-400-color has-text-color\">Google Shopping promotes <strong>products<\/strong>, while <strong>Google Local Services Ads (LSAs)<\/strong> promote <strong>services<\/strong> like home repair, beauty treatments, or cleaning. LSAs are lead-based and include a \u201cGoogle Guaranteed\u201d badge, building trust and encouraging direct inquiries.<\/p>\n\t<\/div>\n<\/details>\n\n\n<details class=\"accordion wp-block-webicient-accordion\">\n\t<summary class=\"accordion__summary\">\n\t\t<span>What are some best practices for optimizing Google Shopping campaigns for local businesses?<\/span> <svg width=\"17\" height=\"17\" viewBox=\"0 0 17 17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t<rect y=\"7\" width=\"17\" height=\"3\" fill=\"black\" \/>\n\t\t\t<rect x=\"7\" width=\"3\" height=\"17\" fill=\"black\" \/>\n\t\t<\/svg>\n\n\t<\/summary>\n\t<div class=\"accordion__content\">\n\t\t\n<ul class=\"has-white-400-color has-text-color wp-block-list\">\n<li>Keep your product feed updated and complete (titles, GTINs, prices, availability)<\/li>\n\n\n\n<li>Use high-quality images<\/li>\n\n\n\n<li>Enable Local Inventory Ads<\/li>\n\n\n\n<li>Optimize your Google Business Profile<\/li>\n\n\n\n<li>Use location-based and demographic targeting in Google Ads<\/li>\n\n\n\n<li>Ensure your website and landing pages are mobile-friendly<\/li>\n<\/ul>\n\n<p class=\"has-white-400-color has-text-color has-link-color wp-elements-3fec676cb85278f0af0625fdce905720\">Read <a href=\"https:\/\/brightbid.com\/da\/blog\/google-shopping-ads-best-practices-guide\/\">this blog post to discover more Google Shopping best practices<\/a>.<\/p>\n\t<\/div>\n<\/details>\n\n\n<details class=\"accordion wp-block-webicient-accordion\">\n\t<summary class=\"accordion__summary\">\n\t\t<span>Do I need to run Google Shopping ads to appear in Google Shopping results?<\/span> <svg width=\"17\" height=\"17\" viewBox=\"0 0 17 17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t<rect y=\"7\" width=\"17\" height=\"3\" fill=\"black\" \/>\n\t\t\t<rect x=\"7\" width=\"3\" height=\"17\" fill=\"black\" \/>\n\t\t<\/svg>\n\n\t<\/summary>\n\t<div class=\"accordion__content\">\n\t\t\n<p class=\"has-white-400-color has-text-color\">Yes, to appear in the <strong>paid<\/strong> Shopping section (which dominates results), you need an active Shopping campaign via Google Ads. However, some free listings exist under the \u201cShopping\u201d tab\u2014especially if you opt in to \u201cSurfaces across Google\u201d in Merchant Center.<\/p>\n\t<\/div>\n<\/details>\n\n\n<details class=\"accordion wp-block-webicient-accordion\">\n\t<summary class=\"accordion__summary\">\n\t\t<span>How can I measure the impact of Google Shopping on offline sales?<\/span> <svg width=\"17\" height=\"17\" viewBox=\"0 0 17 17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t<rect y=\"7\" width=\"17\" height=\"3\" fill=\"black\" \/>\n\t\t\t<rect x=\"7\" width=\"3\" height=\"17\" fill=\"black\" \/>\n\t\t<\/svg>\n\n\t<\/summary>\n\t<div class=\"accordion__content\">\n\t\t\n<p class=\"has-white-400-color has-text-color\">You can track offline conversions by:<\/p>\n\n<ul class=\"has-white-400-color has-text-color wp-block-list\">\n<li>Importing sales data from your POS system into Google Ads<\/li>\n\n\n\n<li>Using Google\u2019s store visit conversions (available for eligible advertisers)<\/li>\n\n\n\n<li>Setting up call tracking or using coupon codes to trace ad-driven footfall<\/li>\n<\/ul>\n\t<\/div>\n<\/details>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ready-to-get-started\">Ready to Get Started?<\/h2>\n\n\n\n<p class=\"has-link-color wp-elements-7ea0c4aa0b1e0e17a1c79b7a223e8e6e\"><strong><a href=\"https:\/\/brightbid.com\/no\/brightbid-revisjon\/prov-revisjon\/\">Audit your ad campaigns for free with BrightBid<\/a><\/strong> to see how our AI-powered PPC solutions can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Get your products discovered in your local area<\/li>\n\n\n\n<li>Automate Shopping campaign setup and optimization<\/li>\n\n\n\n<li>Connect your offline and online customer data for better targeting<\/li>\n\n\n\n<li>Maximize ROI with intelligent bidding strategies<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/blog.bidbrain.com\/why-brick-and-mortar-stores-should-use-google-shopping\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explore the seamless integration of Google Shopping and brick-and-mortar retail. Discover how to drive foot traffic to your physical store while leveraging the power of online shopping ads.<\/p>\n","protected":false},"author":11,"featured_media":17210,"menu_order":0,"template":"","format":"standard","class_list":["post-17438","blog","type-blog","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/blog\/17438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/users\/11"}],"version-history":[{"count":4,"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/blog\/17438\/revisions"}],"predecessor-version":[{"id":28954,"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/blog\/17438\/revisions\/28954"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/media\/17210"}],"wp:attachment":[{"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/media?parent=17438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}