{"id":17107,"date":"2025-06-06T08:55:59","date_gmt":"2025-06-06T08:55:59","guid":{"rendered":"https:\/\/brightbid.com\/blog\/what-are-google-shopping-feed-types-and-how-to-use-them\/"},"modified":"2025-06-12T07:56:29","modified_gmt":"2025-06-12T07:56:29","slug":"what-are-google-shopping-feed-types-and-how-to-use-them","status":"publish","type":"blog","link":"https:\/\/brightbid.com\/no\/blog\/what-are-google-shopping-feed-types-and-how-to-use-them\/","title":{"rendered":"What Are Google Shopping Feed Types (And How to Use Each One to Maximize ROI)"},"content":{"rendered":"\n<div class=\"wp-block-rank-math-toc-block has-link-color wp-elements-01f2ff553355969328b02c461d1470bd\" id=\"rank-math-toc\" id=\"rank-math-toc\"><h2>Table of Contents<\/h2><nav><ul><li ><a href=\"#google-merchant-center-primary-feed-default-setup\">Google Merchant Center Primary Feed (Default Setup)<\/a><\/li><li ><a href=\"#google-supplemental-feed-extend-and-enrich\">Google Supplemental Feed: Extend and Enrich<\/a><\/li><li ><a href=\"#google-promotions-feed-boost-click-through-rates\">Google Promotions Feed: Boost Click-Through Rates<\/a><\/li><li ><a href=\"#google-local-inventory-feed-bridge-online-offline\">Google Local Inventory Feed: Bridge Online &amp; Offline<\/a><\/li><li ><a href=\"#google-manufacturer-feed-control-your-brand-narrative\">Google Manufacturer Feed: Control Your Brand Narrative<\/a><\/li><li ><a href=\"#dynamic-remarketing-feed-bring-users-back\">Dynamic Remarketing Feed: Bring Users Back<\/a><\/li><li ><a href=\"#product-ratings-feed-build-trust-drive-conversions\">Product Ratings Feed: Build Trust, Drive Conversions<\/a><\/li><li ><a href=\"#choosing-the-right-feed-for-your-objective\">Choosing the Right Feed for Your Objective<\/a><\/li><li ><a href=\"#google-shopping-feed-best-practices\">Google Shopping Feed Best Practices<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<p>Learn how to boost your Google Shopping performance using the right feed strategy \u2014 from primary feeds to remarketing and local inventory formats.<\/p>\n\n\n\n<p>Google\u2019s Merchant Center is more than just a database for your products. It\u2019s a dynamic engine for ROI\u2014if you understand how to use the different feed types to your advantage. This guide breaks down each feed type, what it does, and when to use it. Most advertisers stick to basics. Here\u2019s how you go beyond.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-style-default has-border-color has-secondary-400-border-color has-primary-400-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-width:10px;padding-top:20px;padding-right:50px;padding-bottom:20px;padding-left:50px\">\n<h2 class=\"wp-block-heading has-white-400-color has-text-color\" id=\"audit-your-ads-for-free\"><em><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-secondary-600-color\">Audit <\/mark><\/em>your ads for free<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-base-color has-secondary-600-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/brightbid.com\/no\/brightbid-revisjon\/prov-revisjon\/\" target=\"_blank\" rel=\"noreferrer noopener\">Run Free Ad Audit<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/brightbid.com\/wp-content\/uploads\/2023\/09\/What-Are-Google-Shopping-Feed-Types-scaled.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"1329\" height=\"2560\" src=\"https:\/\/brightbid.com\/wp-content\/uploads\/2023\/09\/What-Are-Google-Shopping-Feed-Types-scaled.jpg\" alt=\"What Are Google Shopping Feed Types (And How to Use Each One to Maximize ROI)\" class=\"wp-image-16909\" style=\"object-fit:cover\" srcset=\"https:\/\/brightbid.com\/wp-content\/uploads\/2023\/09\/What-Are-Google-Shopping-Feed-Types-scaled.jpg 1329w, https:\/\/brightbid.com\/wp-content\/uploads\/2023\/09\/What-Are-Google-Shopping-Feed-Types-156x300.jpg 156w, https:\/\/brightbid.com\/wp-content\/uploads\/2023\/09\/What-Are-Google-Shopping-Feed-Types-532x1024.jpg 532w, https:\/\/brightbid.com\/wp-content\/uploads\/2023\/09\/What-Are-Google-Shopping-Feed-Types-768x1479.jpg 768w, https:\/\/brightbid.com\/wp-content\/uploads\/2023\/09\/What-Are-Google-Shopping-Feed-Types-798x1536.jpg 798w, https:\/\/brightbid.com\/wp-content\/uploads\/2023\/09\/What-Are-Google-Shopping-Feed-Types-1063x2048.jpg 1063w\" sizes=\"(max-width: 1329px) 100vw, 1329px\" \/><\/a><figcaption class=\"wp-element-caption\">What Are Google Shopping Feed Types? How to Choose a Google Shopping Product Feed Type<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"google-merchant-center-primary-feed-default-setup\">Google Merchant Center Primary Feed (Default Setup)<\/h2>\n\n\n\n<p>The <strong>primary feed<\/strong> is your core product data source. It provides Google with essential product details, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><code>id<\/code>, <code>title<\/code>, <code>description<\/code>, <code>link<\/code>, <code>image_link<\/code><\/li>\n\n\n\n<li><code>price<\/code>, <code>condition<\/code>, <code>availability<\/code>, <code>brand<\/code><\/li>\n\n\n\n<li><code>gtin<\/code> or <code>identifier_exists<\/code><\/li>\n\n\n\n<li>Apparel-specific attributes: <code>age_group<\/code>, <code>gender<\/code>, <code>color<\/code>, <code>size<\/code>, <code>material<\/code><\/li>\n<\/ul>\n\n\n\n<p><em>Pro tip:<\/em> Always include <code>product_type<\/code> and <code>google_product_category<\/code> for better targeting.<\/p>\n\n\n\n<p>But here\u2019s what most guides miss: your primary feed is <strong>not a one-size-fits-all<\/strong> tool. Treat it as the clean base layer \u2014 everything else extends from here.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"google-supplemental-feed-extend-and-enrich\">Google Supplemental Feed: Extend and Enrich<\/h2>\n\n\n\n<p>Supplemental feeds are your flexible friend. They don\u2019t replace your primary feed \u2014 they <strong>enrich<\/strong> it.<\/p>\n\n\n\n<p>By matching products via <code>id<\/code>, you can patch missing data or test attribute changes <strong>without touching your core feed<\/strong>.<\/p>\n\n\n\n<p><strong>Use cases:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add missing GTINs or sale prices<\/li>\n\n\n\n<li>Override titles or labels for A\/B testing<\/li>\n\n\n\n<li>Exclude products from specific destinations<\/li>\n\n\n\n<li>Resolve disapprovals quickly<\/li>\n<\/ul>\n\n\n\n<p>This is your <strong>tactical toolkit<\/strong> for agile campaign adjustments.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"google-promotions-feed-boost-click-through-rates\">Google Promotions Feed: Boost Click-Through Rates<\/h2>\n\n\n\n<p>Want to stand out in Shopping results? Use the <strong>Promotions Feed<\/strong> to show time-sensitive deals directly on your ads.<\/p>\n\n\n\n<p><strong>Supported regions:<\/strong> US, UK, AU, FR, DE, IN<br><strong>Required fields:<\/strong> <code>promotion_id<\/code>, <code>offer_type<\/code>, <code>long_title<\/code>, <code>promotion_effective_dates<\/code>, <code>redemption_channel<\/code><\/p>\n\n\n\n<p><strong>What works:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Flat discounts (&laquo;10% off&raquo; &gt; &laquo;up to 10% off&raquo;)<\/li>\n\n\n\n<li>Free shipping codes<\/li>\n\n\n\n<li>Physical gifts (excludes digital-only products)<\/li>\n<\/ul>\n\n\n\n<p>Most campaigns ignore this lever. You shouldn\u2019t.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"google-local-inventory-feed-bridge-online-offline\">Google Local Inventory Feed: Bridge Online &amp; Offline<\/h2>\n\n\n\n<p>Local Inventory Ads (LIAs) allow you to show <strong>real-time in-store availability<\/strong> to nearby customers.<\/p>\n\n\n\n<p><strong>Minimum fields:<\/strong> <code>store code<\/code>, <code>id<\/code>, <code>quantity<\/code>, <code>price<\/code><br><strong>Optional:<\/strong> <code>sale_price<\/code>, <code>availability<\/code>, <code>sale_price_effective_date<\/code><\/p>\n\n\n\n<p>Use this if you have brick-and-mortar stores in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>US, UK, CA, AU, JP, FR, DE<\/li>\n<\/ul>\n\n\n\n<p><strong>Choose wisely:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use <strong>full feeds<\/strong> if your stock rarely changes<\/li>\n\n\n\n<li>Use <strong>incremental feeds<\/strong> if you update stock daily<\/li>\n<\/ul>\n\n\n\n<p>Want to skip manual work? Google partners with POS providers to automate this.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"google-manufacturer-feed-control-your-brand-narrative\">Google Manufacturer Feed: Control Your Brand Narrative<\/h2>\n\n\n\n<p>If you&#8217;re a brand or OEM, this feed is your <strong>source of truth<\/strong> for how your products appear across Google.<\/p>\n\n\n\n<p><strong>Required:<\/strong> <code>id<\/code>, <code>gtin<\/code>, <code>title<\/code>, <code>description<\/code>, <code>brand<\/code>, <code>image_link<\/code><br><strong>Optional (recommended):<\/strong> <code>mpn<\/code>, product line, release date, videos, MSRP, etc.<\/p>\n\n\n\n<p><strong>Benefits:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Override inconsistent reseller content<\/li>\n\n\n\n<li>Provide rich features and branding assets<\/li>\n\n\n\n<li>Track listing quality and competitor data<\/li>\n<\/ul>\n\n\n\n<p>Think of this as your <strong>brand control panel<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"dynamic-remarketing-feed-bring-users-back\">Dynamic Remarketing Feed: Bring Users Back<\/h2>\n\n\n\n<p>Already got site traffic? Dynamic remarketing feeds let you retarget cart-abandoners or browsers with personalized ads.<\/p>\n\n\n\n<p><strong>What you need:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google remarketing tag installed<\/li>\n\n\n\n<li>Conversion tracking with transaction values<\/li>\n\n\n\n<li>At least 100 users &amp; 20 conversions in 45 days<\/li>\n<\/ul>\n\n\n\n<p><strong>Steps:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Upload feed to Merchant Center<\/li>\n\n\n\n<li>Link to Google Ads<\/li>\n\n\n\n<li>Launch a dynamic remarketing campaign<\/li>\n<\/ol>\n\n\n\n<p>Your ads adapt to each shopper\u2019s journey\u2014automatically.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"product-ratings-feed-build-trust-drive-conversions\">Product Ratings Feed: Build Trust, Drive Conversions<\/h2>\n\n\n\n<p>Want product stars in your Shopping ads? You\u2019ll need the <strong>Product Ratings Feed.<\/strong><\/p>\n\n\n\n<p><strong>Requirements:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>50+ reviews total<\/li>\n\n\n\n<li>Participation in Google\u2019s Product Ratings program<\/li>\n<\/ul>\n\n\n\n<p><strong>How to connect:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use Google Customer Reviews<\/li>\n\n\n\n<li>Partner with a review aggregator<\/li>\n\n\n\n<li>Submit your own feed manually<\/li>\n<\/ul>\n\n\n\n<p>Tip: If you use a trusted aggregator, Google will pull the feed for you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"choosing-the-right-feed-for-your-objective\">Choosing the Right Feed for Your Objective<\/h2>\n\n\n\n<p>Here\u2019s a cheat sheet to help you decide which feed to use:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Objective<\/strong><\/th><th><strong>Best Feed<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Core listings<\/td><td>Primary Feed<\/td><\/tr><tr><td>Attribute overrides<\/td><td>Supplemental Feed<\/td><\/tr><tr><td>Limited-time offers<\/td><td>Promotions Feed<\/td><\/tr><tr><td>Drive in-store visits<\/td><td>Local Inventory Feed<\/td><\/tr><tr><td>Brand storytelling<\/td><td>Manufacturer Feed<\/td><\/tr><tr><td>Retargeting site visitors<\/td><td>Dynamic Remarketing Feed<\/td><\/tr><tr><td>Add product reviews<\/td><td>Product Ratings Feed<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"826\" height=\"1168\" src=\"https:\/\/brightbid.com\/wp-content\/uploads\/2025\/06\/Which-Google-Shopping-Feed-Should-You-Use.jpg\" alt=\"Which Google Shopping Feed Should You Use?\" class=\"wp-image-29477\" srcset=\"https:\/\/brightbid.com\/wp-content\/uploads\/2025\/06\/Which-Google-Shopping-Feed-Should-You-Use.jpg 826w, https:\/\/brightbid.com\/wp-content\/uploads\/2025\/06\/Which-Google-Shopping-Feed-Should-You-Use-212x300.jpg 212w, https:\/\/brightbid.com\/wp-content\/uploads\/2025\/06\/Which-Google-Shopping-Feed-Should-You-Use-724x1024.jpg 724w, https:\/\/brightbid.com\/wp-content\/uploads\/2025\/06\/Which-Google-Shopping-Feed-Should-You-Use-768x1086.jpg 768w\" sizes=\"(max-width: 826px) 100vw, 826px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"google-shopping-feed-best-practices\">Google Shopping Feed Best Practices<\/h2>\n\n\n\n<p>To stay competitive, follow these:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reupload feeds every 30 days<\/li>\n\n\n\n<li>Don\u2019t reuse the same <code>id<\/code> across feeds<\/li>\n\n\n\n<li>Split massive feeds into logical groups<\/li>\n\n\n\n<li>Use the Content API for scalable sync<\/li>\n\n\n\n<li>Monitor disapprovals in Merchant Center weekly<\/li>\n<\/ul>\n\n\n\n<p>Want to see if your feed setup is holding you back?<\/p>\n\n\n\n<p class=\"has-link-color wp-elements-8353ffa2b0c82d7f86eee65c037bbcae\"><strong><a href=\"https:\/\/brightbid.com\/no\/brightbid-revisjon\/prov-revisjon\/\">Run a free ad audit<\/a><\/strong> to identify immediate optimization opportunities.<\/p>\n\n\n\n<p class=\"has-link-color wp-elements-b86d2d7a4071b3f8c39a3eebaa9f7cab\"><strong>Still wondering which feed combo is best for your business model?<\/strong><br>Compare your setup with <a href=\"https:\/\/brightbid.com\/ebook\/23-google-shopping-optimization-tips\/\">our advanced Shopping campaign playbook<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-style-default has-border-color has-secondary-400-border-color has-primary-400-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-width:10px;padding-top:20px;padding-right:50px;padding-bottom:20px;padding-left:50px\">\n<h2 class=\"wp-block-heading has-white-400-color has-text-color\" id=\"audit-your-ads-for-free-1\"><em><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-secondary-600-color\">Audit <\/mark><\/em>your ads for free<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-base-color has-secondary-600-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/brightbid.com\/no\/brightbid-revisjon\/prov-revisjon\/\" target=\"_blank\" rel=\"noreferrer noopener\">Run Free Ad Audit<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>By experimenting with different Google Shopping feed types and optimizing them, you can significantly improve your shop\u2019s performance.<br \/>\nIn this article, we will guide you through the seven different types of Google Shopping product feeds and show you how to use them.<\/p>\n","protected":false},"author":11,"featured_media":16875,"menu_order":0,"template":"","format":"standard","class_list":["post-17107","blog","type-blog","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/blog\/17107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/users\/11"}],"version-history":[{"count":3,"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/blog\/17107\/revisions"}],"predecessor-version":[{"id":29541,"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/blog\/17107\/revisions\/29541"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/media\/16875"}],"wp:attachment":[{"href":"https:\/\/brightbid.com\/no\/wp-json\/wp\/v2\/media?parent=17107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}