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“The ethos throughout 2023 is spend smarter, not harder”: 15 marketers on the AA/WARC adspend growth predictions”


AA/WARC released figures that showed UK search spend was up 12.7% YoY in 2022.

“Take advantage of the generative AI revolution in search”
Gustav Westman, CEO, BrightBid: “Even during economic downturns, brands recognise that search advertising offers measurable results and efficient use of marketing budgets.

“To stay ahead of the curve, marketing teams need to take advantage of the current generative AI revolution in search, and its benefits. The impact of multimodal search experiences, coupled with the capability of AI technology to produce highly targeted and precise search results, will provide a cost-effective, swift, and low-risk marketing approach to combat rising CPC rates, keeping businesses ahead of the competition.”


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