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“Staying safe isn’t going to cut the recessionary mustard”: 15 marketers on the latest AA/WARC 2023 adspend projections”

Gustav Westman

Gustav Westman, CEO and Founder of BrightBid, suggests that brands need to use solutions that offer precise data analysis, audience targeting and keyword optimization to address the increase of CPC inflation and competition in the search market.

The difficulty of the search environment now demands AI technologies to provide not only just the platform but also customers goals. Brands can integrate AI processes to boost their marketing campaigns and achieve wanted results through productive collaboration with marketing teams and transforming the skills of individuals for innovative projects.


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