{"id":17443,"date":"2025-08-19T07:55:25","date_gmt":"2025-08-19T07:55:25","guid":{"rendered":"https:\/\/brightbid.com\/blog\/google-shopping-css-why-and-how-to-use-it\/"},"modified":"2025-11-10T18:19:49","modified_gmt":"2025-11-10T18:19:49","slug":"google-shopping-css-why-and-how-to-use-it","status":"publish","type":"blog","link":"https:\/\/brightbid.com\/da\/blog\/google-shopping-css-why-and-how-to-use-it\/","title":{"rendered":"Pros and Cons of Using Multiple Google Shopping CSS (2025)"},"content":{"rendered":"\n<div class=\"wp-block-rank-math-toc-block has-link-color wp-elements-02c5138153871c22538998a4d093cc3c\" id=\"rank-math-toc\" id=\"rank-math-toc\"><h2>Table of Contents<\/h2><nav><ul><li ><a href=\"#1-what-multiple-css-actually-means\">1. What \u201cmultiple CSS\u201d actually means<\/a><\/li><li ><a href=\"#2-when-one-css-is-enough\">2. When one CSS is enough<\/a><\/li><li ><a href=\"#3-when-multiple-css-makes-sense\">3. When multiple CSS makes sense<\/a><\/li><li ><a href=\"#4-the-upside-why-advertisers-add-a-second-css\">4. The upside: why advertisers add a second CSS<\/a><\/li><li ><a href=\"#5-the-downside-what-breaks-in-practice\">5. The downside: what breaks in practice<\/a><\/li><li ><a href=\"#6-governance-how-to-avoid-cannibalization\">6. Governance: how to avoid cannibalization<\/a><\/li><li ><a href=\"#7-setup-playbook-clean-and-fast\">7. Setup playbook (clean and fast)<\/a><\/li><li ><a href=\"#8-pricing-models-and-risk-controls\">8. Pricing models and risk controls<\/a><\/li><li ><a href=\"#9-bright-bid-css-and-tools\">9. BrightBid CSS and tools<\/a><\/li><li ><a href=\"#10-faq\">10. FAQ<\/a><ul><li ><a href=\"#does-using-multiple-css-increase-my-click-costs\">Does using multiple CSS increase my click costs?<\/a><\/li><li ><a href=\"#can-multiple-css-show-more-of-my-products-in-the-same-auction\">Can multiple CSS show more of my products in the same auction?<\/a><\/li><li ><a href=\"#whats-the-biggest-risk-with-multi-css\">What\u2019s the biggest risk with multi-CSS?<\/a><\/li><li ><a href=\"#will-multi-css-fix-a-weak-feed\">Will multi-CSS fix a weak feed?<\/a><\/li><li ><a href=\"#how-do-i-measure-real-lift\">How do I measure real lift?<\/a><\/li><\/ul><\/li><li ><a href=\"#11-final-take\">11. Final take<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<p>Yes, you can run more than one Comparison Shopping Service (CSS) for the same Merchant Center in the EU. Done right, multiple CSS can expand auction coverage, steady CPCs in competitive categories, and give you sharper control over feed and reporting. Done badly, it creates noise, overlap, and higher ops cost. This guide shows when to stick with one CSS, when to add another, and how to run a clean multi-CSS setup.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-style-default has-border-color has-secondary-400-border-color has-primary-400-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-width:10px;padding-top:20px;padding-right:50px;padding-bottom:20px;padding-left:50px\">\n<h2 class=\"wp-block-heading has-white-400-color has-text-color\" id=\"audit-your-ads-for-free\"><em><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-secondary-600-color\">Audit <\/mark><\/em>your ads for free<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-base-color has-secondary-600-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/brightbid.com\/da\/brightbid-revision\/proev-revision\/\" target=\"_blank\" rel=\"noreferrer noopener\">Run Free Ad Audit<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><strong>TL;DR<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list has-link-color wp-elements-d4f2d47bf802202b598d93dfa0b9a1c5\">\n<li>Multiple CSS can increase <strong>visibility<\/strong> and sometimes <strong>CPC efficiency<\/strong>, but only with clear ownership of the feed and budgets.<\/li>\n\n\n\n<li>Start with one CSS. Add a second when you\u2019ve plateaued on impression share or need advanced feed tooling.<\/li>\n\n\n\n<li>Segment by <strong>category\/market\/margin tier<\/strong>; don\u2019t let two CSS touch the same feed fields.<\/li>\n\n\n\n<li>Standardize tracking and audit auctions weekly.<\/li>\n\n\n\n<li>Keep PMax and Shopping in sync\u2014fix your foundations with <a href=\"https:\/\/brightbid.com\/da\/blog\/google-shopping-ads-best-practices-guide\/\">Shopping best practices<\/a> and <a href=\"https:\/\/brightbid.com\/da\/blog\/how-to-create-a-google-shopping-product-feed\/\">How to create a Shopping feed<\/a>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-what-multiple-css-actually-means\">1. What \u201cmultiple CSS\u201d actually means<\/h2>\n\n\n\n<p>In the EU, Shopping ads must run via a CSS\u2014Google\u2019s CSS or an alternative partner. \u201cMultiple CSS\u201d means <strong>more than one CSS participating in auctions for your catalog<\/strong>. You still own the Merchant Center; each CSS can bid on your products based on the association and scope you define. For fundamentals, see our <a href=\"https:\/\/brightbid.com\/da\/google-shopping\/\">Google Shopping hub<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-when-one-css-is-enough\">2. When one CSS is enough<\/h2>\n\n\n\n<ul class=\"wp-block-list has-link-color wp-elements-2b8f2e59089e7188b5522cdc0d90988b\">\n<li>You\u2019re early stage and need <strong>simplicity<\/strong>.<\/li>\n\n\n\n<li>Low-competition niche; impression share isn\u2019t your bottleneck.<\/li>\n\n\n\n<li>Limited ops capacity to govern feeds, labels, and partner rules.<\/li>\n\n\n\n<li>You haven\u2019t yet nailed the basics: feed quality, titles\/attributes, disapprovals. Start here: <a href=\"https:\/\/brightbid.com\/da\/blog\/google-shopping-ads-best-practices-guide\/\">Google Shopping best practices<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"695\" height=\"393\" src=\"https:\/\/brightbid.com\/wp-content\/uploads\/2023\/09\/Google-Shopping-CSS-example.png\" alt=\"google shopping css example\" class=\"wp-image-17327\" srcset=\"https:\/\/brightbid.com\/wp-content\/uploads\/2023\/09\/Google-Shopping-CSS-example.png 695w, https:\/\/brightbid.com\/wp-content\/uploads\/2023\/09\/Google-Shopping-CSS-example-300x170.png 300w\" sizes=\"(max-width: 695px) 100vw, 695px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Red\u2014an example of using alternative\/multiple CSSs for increased presence on search results in the same auction.<\/li>\n\n\n\n<li>Green\u2014search results from Google Shopping as a CSS.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-when-multiple-css-makes-sense\">3. When multiple CSS makes sense<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You\u2019ve <strong>plateaued<\/strong> on impression share or marginal CPC gains with one CSS.<\/li>\n\n\n\n<li>You need <strong>tooling<\/strong> beyond Google\u2019s defaults: title rewriting, attribute rules, custom labels by margin, deeper diagnostics.<\/li>\n\n\n\n<li>You want <strong>controlled A\/B<\/strong> at the <strong>category or market<\/strong> level (not overlapping the same SKUs).<\/li>\n\n\n\n<li>You operate across <strong>several EU markets<\/strong> with different competitive dynamics.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-the-upside-why-advertisers-add-a-second-css\">4. The upside: why advertisers add a second CSS<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Increased visibility.<\/strong> Better chance to surface <strong>more than one product<\/strong> in the same auction for a given query.<\/li>\n\n\n\n<li><strong>Potential CPC efficiency.<\/strong> Alternative setups can yield <strong>more stable effective CPCs<\/strong> in competitive verticals.<\/li>\n\n\n\n<li><strong>Audience reach.<\/strong> Different partners tap different demand sources and niches.<\/li>\n\n\n\n<li><strong>A\/B partner testing.<\/strong> Compare bidding\/merchandising by category or margin tier.<\/li>\n\n\n\n<li><strong>Deeper insights.<\/strong> Extra reporting on product\/category performance and competitive posture.<\/li>\n\n\n\n<li><strong>Better governance.<\/strong> Some partners bring stronger feed ops\u2014bulk rules, attribute tuning, labeling.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-the-downside-what-breaks-in-practice\">5. The downside: what breaks in practice<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Complexity.<\/strong> More vendors = more QA on feeds, exclusions, and budgets.<\/li>\n\n\n\n<li><strong>Cost.<\/strong> Extra platform\/management fees if you don\u2019t negotiate scope clearly.<\/li>\n\n\n\n<li><strong>Conflicting tactics.<\/strong> Divergent bid and label rules can fight each other.<\/li>\n\n\n\n<li><strong>Attribution fog.<\/strong> Without naming\/UTMs, credit gets muddy across partners.<\/li>\n\n\n\n<li><strong>Duplicate edits.<\/strong> Two CSS changing the same fields creates drift and disapprovals.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1661\" height=\"1653\" src=\"https:\/\/brightbid.com\/wp-content\/uploads\/2023\/09\/Why-Use-Multiple-Google-Shopping-CSS.jpg\" alt=\"multiple google shopping css benefits\" class=\"wp-image-17336\" srcset=\"https:\/\/brightbid.com\/wp-content\/uploads\/2023\/09\/Why-Use-Multiple-Google-Shopping-CSS.jpg 1661w, https:\/\/brightbid.com\/wp-content\/uploads\/2023\/09\/Why-Use-Multiple-Google-Shopping-CSS-300x300.jpg 300w, https:\/\/brightbid.com\/wp-content\/uploads\/2023\/09\/Why-Use-Multiple-Google-Shopping-CSS-1024x1019.jpg 1024w, https:\/\/brightbid.com\/wp-content\/uploads\/2023\/09\/Why-Use-Multiple-Google-Shopping-CSS-150x150.jpg 150w, https:\/\/brightbid.com\/wp-content\/uploads\/2023\/09\/Why-Use-Multiple-Google-Shopping-CSS-768x764.jpg 768w, https:\/\/brightbid.com\/wp-content\/uploads\/2023\/09\/Why-Use-Multiple-Google-Shopping-CSS-1536x1529.jpg 1536w\" sizes=\"(max-width: 1661px) 100vw, 1661px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-governance-how-to-avoid-cannibalization\">6. Governance: how to avoid cannibalization<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Assign a feed owner.<\/strong> One party controls titles, attributes, suppression rules, and <strong>custom labels<\/strong>.<\/li>\n\n\n\n<li><strong>Segment scope.<\/strong> Split by <strong>category\/brand\/market\/margin<\/strong>. No overlapping edit rights.<\/li>\n\n\n\n<li><strong>Name and track.<\/strong> Enforce naming\/UTMs per CSS, per market, per category.<\/li>\n\n\n\n<li><strong>Budget caps.<\/strong> Define per-CSS and per-category caps; review weekly.<\/li>\n\n\n\n<li><strong>Auction checks.<\/strong> Monitor Auction Insights and Diagnostics; suppress low-margin SKUs quickly.<\/li>\n\n\n\n<li><strong>Keep PMax tidy.<\/strong> If PMax blends branded and generic demand, fix it before adding partners:\n<ul class=\"wp-block-list has-link-color wp-elements-e5e7aeff65055f6a128dba2b64f21cfc\">\n<li><a href=\"https:\/\/brightbid.com\/da\/blog\/how-to-analyze-performance-max-campaigns\/\">How to analyze PMax<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/brightbid.com\/da\/blog\/how-to-exclude-products-from-performance-max-campaigns-and-why\/\">Exclude products from PMax (and why)<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7-setup-playbook-clean-and-fast\">7. Setup playbook (clean and fast)<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Pick your second CSS<\/strong> based on markets covered, feed tooling, reporting depth, contract model, and SLAs.<\/li>\n\n\n\n<li><strong>Associate Merchant Center<\/strong> with the new CSS while keeping account ownership clear.<\/li>\n\n\n\n<li><strong>Define scope<\/strong> (e.g., DE + Home Appliances only; or High-margin SKUs only).<\/li>\n\n\n\n<li><strong>Lock feed ownership<\/strong>: who edits titles\/attributes\/labels; who can suppress SKUs.<\/li>\n\n\n\n<li><strong>Tracking standards<\/strong>: campaign names, product group names, UTMs per CSS.<\/li>\n\n\n\n<li><strong>Stage &amp; test<\/strong>: confirm Diagnostics clean; check auction overlap before scaling.<\/li>\n\n\n\n<li><strong>Scale gradually<\/strong>; review CPC\/Impr share\/COS by category weekly.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"8-pricing-models-and-risk-controls\">8. Pricing models and risk controls<\/h2>\n\n\n\n<ul class=\"wp-block-list has-link-color wp-elements-ec1b6bb37067777408a861f03df554db\">\n<li><strong>Retainer<\/strong>, <strong>% of media<\/strong>, or <strong>performance-based<\/strong> (CPC\/CPS).<\/li>\n\n\n\n<li>Guardrails: data ownership, budget ceilings, SKU suppression rules, negative governance, and a written rollback plan.<\/li>\n\n\n\n<li>If using PMax heavily, ensure your CSS partner\u2019s reporting can <strong>attribute lift<\/strong> rather than blur it\u2014start with <a href=\"https:\/\/brightbid.com\/da\/blog\/google-conversion-value-rules-explained\/\">Conversion Value Rules explained<\/a>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"9-bright-bid-css-and-tools\">9. BrightBid CSS and tools<\/h2>\n\n\n\n<p>BrightBid combines CSS with tools for <strong>feed optimization, automatic title rewriting, AI bidding, and PMax-aware insights<\/strong>\u2014useful when governance matters as much as scale. Explore:<\/p>\n\n\n\n<ul class=\"wp-block-list has-link-color wp-elements-37ab766680333c838754b6d93d62c1ad\">\n<li><a href=\"https:\/\/brightbid.com\/da\/maksimer-resultater-med-smartere-annonceoptimering\/\">All Features<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/brightbid.com\/da\/google-shopping\/\">Google Shopping hub<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/brightbid.com\/da\/blog\/google-shopping-ads-best-practices-guide\/\">Shopping best practices<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/brightbid.com\/da\/blog\/how-to-create-a-google-shopping-product-feed\/\">Create a Shopping feed<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/brightbid.com\/da\/blog\/how-to-analyze-performance-max-campaigns\/\">Analyze PMax<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/brightbid.com\/da\/blog\/how-to-exclude-products-from-performance-max-campaigns-and-why\/\">Exclude products from PMax<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1495\" height=\"2048\" src=\"https:\/\/brightbid.com\/wp-content\/uploads\/2023\/09\/How-to-Choose-CSS-for-Google-Shopping-scaled.jpg\" alt=\"how to choose google shopping css\" class=\"wp-image-17322\" srcset=\"https:\/\/brightbid.com\/wp-content\/uploads\/2023\/09\/How-to-Choose-CSS-for-Google-Shopping-scaled.jpg 1495w, https:\/\/brightbid.com\/wp-content\/uploads\/2023\/09\/How-to-Choose-CSS-for-Google-Shopping-219x300.jpg 219w, https:\/\/brightbid.com\/wp-content\/uploads\/2023\/09\/How-to-Choose-CSS-for-Google-Shopping-748x1024.jpg 748w, https:\/\/brightbid.com\/wp-content\/uploads\/2023\/09\/How-to-Choose-CSS-for-Google-Shopping-768x1052.jpg 768w, https:\/\/brightbid.com\/wp-content\/uploads\/2023\/09\/How-to-Choose-CSS-for-Google-Shopping-1121x1536.jpg 1121w\" sizes=\"(max-width: 1495px) 100vw, 1495px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-style-default has-border-color has-secondary-400-border-color has-primary-400-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-width:10px;padding-top:20px;padding-right:50px;padding-bottom:20px;padding-left:50px\">\n<h2 class=\"wp-block-heading has-white-400-color has-text-color\" id=\"audit-your-ads-for-free-1\"><em><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-secondary-600-color\">Audit <\/mark><\/em>your ads for free<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-base-color has-secondary-600-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/brightbid.com\/da\/brightbid-revision\/proev-revision\/\" target=\"_blank\" rel=\"noreferrer noopener\">Run Free Ad Audit<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"10-faq\">10. FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"does-using-multiple-css-increase-my-click-costs\">Does using multiple CSS increase my click costs?<\/h3>\n\n\n\n<p>Not inherently. Running more than one CSS does <strong>not<\/strong> mean you pay twice for the same click. In some categories, a second CSS can help stabilize effective CPCs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"can-multiple-css-show-more-of-my-products-in-the-same-auction\">Can multiple CSS show more of my products in the same auction?<\/h3>\n\n\n\n<p>Often, yes\u2014especially across larger catalogs. That\u2019s the main visibility play.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"whats-the-biggest-risk-with-multi-css\">What\u2019s the biggest risk with multi-CSS?<\/h3>\n\n\n\n<p>Governance. If two partners touch the same feed fields or budgets, results degrade fast. Assign one <strong>feed owner<\/strong> and segment scope.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"will-multi-css-fix-a-weak-feed\">Will multi-CSS fix a weak feed?<\/h3>\n\n\n\n<p>No. Fix the foundation first\u2014Brand\/GTIN\/MPN, titles, attributes, and clean Diagnostics\u2014using the guides linked above.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-do-i-measure-real-lift\">How do I measure real lift?<\/h3>\n\n\n\n<p>Track by <strong>category\/market<\/strong> with consistent naming\/UTMs, audit auctions weekly, and compare CPC\/Impr share\/COS pre vs post. Align with PMax reporting so you don\u2019t double-count.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1563\" height=\"2048\" src=\"https:\/\/brightbid.com\/wp-content\/uploads\/2023\/09\/Whys-Use-Google-Shopping-CSS-scaled.jpg\" alt=\"Why Use Google Shopping CSS\" class=\"wp-image-17313\" srcset=\"https:\/\/brightbid.com\/wp-content\/uploads\/2023\/09\/Whys-Use-Google-Shopping-CSS-scaled.jpg 1563w, https:\/\/brightbid.com\/wp-content\/uploads\/2023\/09\/Whys-Use-Google-Shopping-CSS-229x300.jpg 229w, https:\/\/brightbid.com\/wp-content\/uploads\/2023\/09\/Whys-Use-Google-Shopping-CSS-782x1024.jpg 782w, https:\/\/brightbid.com\/wp-content\/uploads\/2023\/09\/Whys-Use-Google-Shopping-CSS-768x1006.jpg 768w, https:\/\/brightbid.com\/wp-content\/uploads\/2023\/09\/Whys-Use-Google-Shopping-CSS-1172x1536.jpg 1172w\" sizes=\"(max-width: 1563px) 100vw, 1563px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"11-final-take\">11. Final take<\/h2>\n\n\n\n<p><strong>Add a second CSS when you\u2019ve earned it.<\/strong> One CSS + a strong feed gets you most of the way. Add another when you need more coverage or steadier CPCs\u2014and only with strict ownership of labels, budgets, and auctions. Keep PMax aligned, measure at the category level, and cut overlap fast. That\u2019s how multi-CSS becomes leverage, not chaos.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-style-default has-border-color has-secondary-400-border-color has-primary-400-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-width:10px;padding-top:20px;padding-right:50px;padding-bottom:20px;padding-left:50px\">\n<h2 class=\"wp-block-heading has-white-400-color has-text-color\" id=\"audit-your-ads-for-free-2\"><em><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-secondary-600-color\">Audit <\/mark><\/em>your ads for free<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-base-color has-secondary-600-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/brightbid.com\/da\/brightbid-revision\/proev-revision\/\" target=\"_blank\" rel=\"noreferrer noopener\">Run Free Ad Audit<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>All retailers must use CSS to advertise products on Google Shopping: either Google&#8217;s CSS or an alternative stand-alone CSS like BrightBid. In this article, we&#8217;ll guide you through how to choose a CSS that suits your needs.<\/p>\n","protected":false},"author":5,"featured_media":17319,"menu_order":0,"template":"","format":"standard","class_list":["post-17443","blog","type-blog","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/brightbid.com\/da\/wp-json\/wp\/v2\/blog\/17443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brightbid.com\/da\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/brightbid.com\/da\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/brightbid.com\/da\/wp-json\/wp\/v2\/users\/5"}],"version-history":[{"count":3,"href":"https:\/\/brightbid.com\/da\/wp-json\/wp\/v2\/blog\/17443\/revisions"}],"predecessor-version":[{"id":30012,"href":"https:\/\/brightbid.com\/da\/wp-json\/wp\/v2\/blog\/17443\/revisions\/30012"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brightbid.com\/da\/wp-json\/wp\/v2\/media\/17319"}],"wp:attachment":[{"href":"https:\/\/brightbid.com\/da\/wp-json\/wp\/v2\/media?parent=17443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}