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Moneypenny reduced their cost per lead by 29%

Overall Moneypenny’s ROAS is up 21% YoY. This was driven by long tail and more accurate visits and a lower budget spend on brand.
About the project

Moneypenny reduced their cost per lead by 29%

Moneypenny; The UK’s leading provider of outsourced telephone & web-based communications to businesses of all sizes. They started their business two decades ago and are working across continents with two offices in the UK and one in the US. 

 

Moneypenny entered 2022 experiencing a tough environment in Google Search with CPCs in their category up 51% YoY*.

 

What made you choose BrightBid?

We just weren’t seeing the results from Google we were accustomed to across H1 2022. We tested Google’s own automated bidding systems from December 2021 but reversed back to manual bidding in February 2022 as campaign results were significantly reduced.

 

What results did you see?

After implementing the BrightBid solution, within just one week our PPC conversions improved significantly and the ongoing optimizations recommended by the BrightBid team have continued to produce increased conversions. We are now in the position to look at scaling our search spend again.

Lee Bishop

‘’After we implemented the BrightBid solution, within just one week our PPC conversions improved significantly’’

Lee Bishop, Group Head of Digital Moneypenny
The result

The result

Overall Moneypenny’s ROAS is up 21% YoY. This was driven by long tail and more

accurate visits and a lower budget spend on brand – with Moneypenny still gaining these clicks and visitors via organic search.

 

Additionally:

  • CPL via search reduced by 29%
  • Marketing qualified lead conversion rate from search increased by 16%
  • SEO clicks went up by 8%

Johan Persson, Digital Marketing Director at BrightBid said “We work hand in hand with the Google automation processes and add our AI on top. We only take on one customer in each keyword auction, avoiding an inflationary spiral that some AI engines can generate in auction-based buying. This enables us to achieve significantly improved results for our clients.

Do you want to be a part of the working methods of the future? Contact us today!

+21%
ROAS
+16%
Conversions
-29%
Cost per click

Do you want fantastic results?

Do you want to know more about how we work or do you want to get in touch with us? Fill out our contact form or call us and let our journey together begin!